In Aftermath of NVIDIA GPP, ASUS Creates AREZ Brand for Radeon Graphics Cards

[Fluffmeister]

Win out what? #downtripoffyourcustomers award?
AMD is winning that annually since forever.

Yes, down trip off your customers.

 

[FordGT90Concept]

Navi is just a 7nm die shrink of Vega. Don't get too excited.

That WCCF article is way too rosy to be remotely accurate.

Whatever comes after Navi might be exciting because, apparently, Navi is the last of GCN.

 

[Jism]

That is not the issue...the issue is Nvidia wants claim for the already established branding of these companies to only be used for them.

No,

Nvidia offers Asus a way to make more money due to some sort of program which requires exclusiveness. Asus is'nt forced to say Yes but they do. They are willing to set aside the brand for just Nvidia only.

Still does'nt change my mind for buying AMD cards now and in the future. If it's from Asus, Sapphire or Gigabyte, all those brands are good.

Cooling, good VRM is what matters on cards.

Speaking of which; AMD controls a important market which is the Console, as more and more devs are extracting more and more power from AMD chips these days. The AMD eco system in games was a very smart move.

 

[springs113]

Strong arming companies is a choice? What world are you living in?

 

[Xzibit]

Apparently it will be announced soon

I have AREZ information from my contacts. It is 100% true. It will be announced officially this week.

 

[Xzibit]

@Chino

Update 16/07/2018: The AREZ website is now live.

Are you from the future ?

 

[springs113]

My radeon cards will be bought from SAPPH and XFX, no one else. Nvidia if I do will be from EVGA.

 

[FordGT90Concept]

AMD's not-so-veiled response to NVIDIA in general, especially GPP:
https://gaming.radeon.com/en/radeon-a-gamers-choice/

We pledge to put premium, high-performance graphics cards in the hands of as many gamers as possible and give our partners the support they need without anti-competitive conditions.

 

[springs113]

AMD's not-so-veiled response to NVIDIA in general, especially GPP:
https://gaming.radeon.com/en/radeon-a-gamers-choice/

Sad I tell you...it seems there's more than meets the eye. We will see in the coming weeks. I cant believe this thing hasn't gone into litigation yet either.

 

[John Naylor]

Can we expect Burger King to put out a press release whining why they can't call their 1/4 pound hamburger sandwich the "quarter pounder". How about Dodge whining about why the can't start selling the Shelby Viper to compete with the Shelby Mustang ? nVidia watched AMD pretend that Freesync was a "free" version of G-Sync for years now... despite the fact that Freesync does not offer motion blur reduction technology and doesn't include a hardware module. There are Freesync monitors with manufacturer provided MBR tech hardware modules that can actually offer a product comparable to G-Sync. But AMD chose not to do so preferring to let consumers assume the "its the same thing" mindset held by most gamers. Using idential or similar naming convention, to my view, is the unfair tactic... why does AMD now use the X370 moniker if not to siphon from the reputation of Intel's Z370 ? If it's better, why not try and distinguish yourself ? I'm getting a bit frustrated with the "review my build" emails from users with a proposed build including an i5 / i7 with am X370 MoBo. What's next the AMD 1180 Tu ?

If there's anything unethical here, it's trying to bleed sales of a competitor's brand reputation. It's the AIB partners making the decision here not nVidia; nVidia put a proposal on the table ... if you partner with us to create a premium line where we unlock power, voltage and boost limits to help you build your brand, then we do not want that investment of our time, effort, and money to be diluted by allowing our competitor to use the same brand name. They have the right to do that. MSi can certainly decide "OK, we are going to use the Gaming X moniker for our AMD gaming line and pick a new name for our nVidia line". But is that in MSI's interests when 83% of the Gaming X cards thay have sold were 1060 - 1080 Ti's ? ... of course not. This is why football teams can't wear the same jersey ... why phones can't use the same product name, why I can't sell shoes with a Jimmy Choo logo. If consumers want to buy a card with AMD or nVidia techhnology, they shouldn't have to read the fine print to see what they are getting.

I'm all for AMD returning to competitiveness at the high end but whining that they can't use the same brand name as their competitor to my eyes screams "we want you to believe we are as good as them". If you believe that your next gen cards are better, then you should be striving to differentiate yourself, not copy them.

 

[springs113]

Can we expect Burger King to put out a press release whining why they can't call their 1/4 pound hamburger sandwich the "quarter pounder". How about Dodge whining about why the can't start selling the Shelby Viper to compete with the Shelby Mustang ? nVidia watched AMD pretend that Freesync was a "free" version of G-Sync for years now... despite the fact that Freesync does not offer motion blur reduction technology and doesn't include a hardware module. There are Freesync monitors with manufacturer provided MBR tech hardware modules that can actually offer a product comparable to G-Sync. But AMD chose not to do so preferring to let consumers assume the "its the same thing" mindset held by most gamers. Using idential or similar naming convention, to my view, is the unfair tactic... why does AMD now use the X370 moniker if not to siphon from the reputation of Intel's Z370 ? If it's better, why not try and distinguish yourself ? I'm getting a bit frustrated with the "review my build" emails from users with a proposed build including an i5 / i7 with am X370 MoBo. What's next the AMD 1180 Tu ?

If there's anything unethical here, it's trying to bleed sales of a competitor's brand reputation. It's the AIB partners making the decision here not nVidia; nVidia put a proposal on the table ... if you partner with us to create a premium line where we unlock power, voltage and boost limits to help you build your brand, then we do not want that investment of our time, effort, and money to be diluted by allowing our competitor to use the same brand name. They have the right to do that. MSi can certainly decide "OK, we are going to use the Gaming X moniker for our AMD gaming line and pick a new name for our nVidia line". But is that in MSI's interests when 83% of the Gaming X cards thay have sold were 1060 - 1080 Ti's ? ... of course not. This is why football teams can't wear the same jersey ... why phones can't use the same product name, why I can't sell shoes with a Jimmy Choo logo. If consumers want to buy a card with AMD or nVidia techhnology, they shouldn't have to read the fine print to see what they are getting.

I'm all for AMD returning to competitiveness at the high end but whining that they can't use the same brand name as their competitor to my eyes screams "we want you to believe we are as good as them". If you believe that your next gen cards are better, then you should be striving to differentiate yourself, not copy them.

so you're telling me it's ok for me to boss you up in your own home, because essentially that's what nvidia is doing here telling these aib partners they have to give up their branding or else.

 

[Xzibit]

Harping on that same old angle

Can we expect Burger King to put out a press release whining why they can't call their 1/4 pound hamburger sandwich the "quarter pounder". How about Dodge whining about why the can't start selling the Shelby Viper to compete with the Shelby Mustang ? nVidia watched AMD pretend that Freesync was a "free" version of G-Sync for years now... despite the fact that Freesync does not offer motion blur reduction technology and doesn't include a hardware module. There are Freesync monitors with manufacturer provided MBR tech hardware modules that can actually offer a product comparable to G-Sync. But AMD chose not to do so preferring to let consumers assume the "its the same thing" mindset held by most gamers. Using idential or similar naming convention, to my view, is the unfair tactic... why does AMD now use the X370 moniker if not to siphon from the reputation of Intel's Z370 ? If it's better, why not try and distinguish yourself ? I'm getting a bit frustrated with the "review my build" emails from users with a proposed build including an i5 / i7 with am X370 MoBo. What's next the AMD 1180 Tu ?

You serious again?

Quarter pounder is trademarked by Mc Donalds 1973

Shelby is also trademarked

If there's anything unethical here, it's trying to bleed sales of a competitor's brand reputation. It's the AIB partners making the decision here not nVidia; nVidia put a proposal on the table ... if you partner with us to create a premium line where we unlock power, voltage and boost limits to help you build your brand, then we do not want that investment of our time, effort, and money to be diluted by allowing our competitor to use the same brand name. They have the right to do that. MSi can certainly decide "OK, we are going to use the Gaming X moniker for our AMD gaming line and pick a new name for our nVidia line". But is that in MSI's interests when 83% of the Gaming X cards thay have sold were 1060 - 1080 Ti's ? ... of course not. This is why football teams can't wear the same jersey ... why phones can't use the same product name, why I can't sell shoes with a Jimmy Choo logo. If consumers want to buy a card with AMD or nVidia techhnology, they shouldn't have to read the fine print to see what they are getting.

ROG was started with motherboards, in fact it was an AMD motherboard. GPUs werent even part of the ROG brand until 2+years later. The ROG brand was established by then.

The ROG story begins with the Crosshair, which set a new standard for enthusiast motherboards in the era of dual-core Athlon 64 processors for Socket AM2.

Football (or other sport) teams are trademarked by their league.

Phones (depends on the phone) can be either trademarked, registered trademarks or both.

I'm all for AMD returning to competitiveness at the high end but whining that they can't use the same brand name as their competitor to my eyes screams "we want you to believe we are as good as them". If you believe that your next gen cards are better, then you should be striving to differentiate yourself, not copy them.

I know this is a hard question to even think about for you but why would Nvidia ask for exclusive game branding if it thought their hardware as you put it "made the brand" ? Why go after an existing brand from AIBs and OEMs that have a mix product stack from PSU, MB, Headsets, Mouse, Keyboards etc.

It wants that established Brand association to boost sales in their favor.

 

[Super XP]

With all due respect, anybody that actually thinks GPP is a good thing isn't thinking straight. And you all come up with very weak arguments. The last thing this industry needs is Nvidia bullying AIB's into signing GPP that clearly supports Anti PC Gaming, competition and consumerism.