It's a realtime media manager that's why.... it also does have an artist and album explorer as well: it's not ads.... it just starts to amazon like 1 out of ever 5 times I open it. and I've left MJ open for like 3 weeks. so i rarely se the startup. Plus this is the free version of media center which is 40 bucks but gives you HTPC interface, Zones which you can send 5 different songs to 5 different areas of your house for example...., it also gives you more audio processing options and better encoders and lots of other stuff. it's prolly the most complex media program out there as far as Jriver Media Center is concerned.