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Inaugural Intel Marketing Innovation Awards Announced

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Recognizing standout marketing campaigns within the Intel Inside and Intel Brand Advantage programs, Intel Corporation feted a handful of companies with the first Intel Marketing Innovation Awards.

Fujitsu took the Grand Prix for its LIFEBOOK4Life campaign, being the best all-around entry among the various award categories. Fujitsu's campaign sought to increase brand relevance and drive sales for LIFEBOOK notebooks based on the second-generation Intel Core vPro processor family. The campaign targeted IT decision-makers in SMB, enterprise and the channel in 40 countries across Europe, the Middle East, Africa and India. The campaign resulted in a 65 percent sales increase by integrating innovative social media activities via LinkedIn, Facebook, word-of-mouth, augmented reality and viral videos with standard advertising.

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