Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, today announced a new study that indicates the end of the market for the popular integrated graphics chipset, known as the IGP. After fifteen years of stellar growth the IGP will cease to exist, replaced by embedded graphics in the processor. Integrated graphics are used in desktop and net top PCs, notebooks, and netbooks, and various embedded systems such as point of sale, set-top boxes, and signage systems. In 2008 67% of the graphics chips shipped were IGPs. In 2011 it will drop to 20%, and by 2013 it will be less than one percent. However, this will not, as many believe, impact the discrete graphics and add-in board market. In fact, with hybrid configuration, embedded graphics will enhance the discrete GPU sales. For a period of time, between 2010 and 2012 there will be three choices for graphics available: traditional discrete GPUs mounted on add-in boards and/or the motherboard, integrated graphics processor (IGP) chipsets, and processors with embedded graphics. One or more of these devices will be employed in PCs. Companies' market shares will shift as suppliers of IGPs like AMD, Intel, Nvidia, SiS, and VIA find the opportunities for chipsets diminishing. The first integrated graphics controller (IGP) was Sun Microsystems' LEGOS which came out in 1989 for their SPARC processor. The first integrated graphics controller for the PC was introduced by Silicon Integrated Systems - SiS, for Intel processors in 1997. The first embedded graphics processor will be Intel's Westmere in Q4 2009, AMD will introduce their Fusion processor in Q2 2011, and both companies will employ 32nm process. Pricing and Availability The research report, The Future of Integrated Graphics, is available now for $1,200 (and $950 for TechWatch subscribers.) Please call 415/435-9368 or visit the Jon Peddie Research website at http://www.jonpeddie.com.