• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Intel Plans to Launch Its Discrete GPU Lineup Starting at $200

Joined
Aug 19, 2017
Messages
390 (0.41/day)
During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.



Update: PRO Hi-Tech has posted a snippet of Raja Koduri interview, without the Russian overlay commentary. What he said was actually: "...Eventually our architecture, as publicly said, has to get from mainstream, which is starting at around $100, all the way to data-center class graphics with HBM memory...". This means that the previous speculation about $200 graphics card is false, as he didn't say that. All he said is that Intel wants to enter the "mainstream" GPU market and work its way up to data center.

View at TechPowerUp Main Site
 

Frick

Fishfaced Nincompoop
Joined
Feb 27, 2006
Messages
16,145 (3.14/day)
Location
Piteå
System Name Black MC in Tokyo
Processor Ryzen 5 2600x
Motherboard Asrock B450M-HDV
Cooling AMD Wraith Spire I think
Memory 2 x 8GB G-skill Aegis 3000 or somesuch
Video Card(s) Asus GTX 760 DCU2OC 2GB
Storage Kingston A400 240GB | WD Blue 1TB x 2
Display(s) BenQ GL2450HT
Case Some old Antec
Audio Device(s) Line6 UX1 + slightly modded Sony DR-ZX302
Power Supply Fractal Design Effekt 400W
Mouse Logitech G602
Keyboard Cherry MX-Board 3.0
Software Windows 10 Pro
Benchmark Scores I once had +100 dorfs in DF, so yeah pretty great
What's their timelime? Also I relly hope it'll be decent value for money.
 
Joined
Oct 18, 2013
Messages
1,753 (0.74/day)
Location
1st star on the left & straight on 'till morning
System Name The Big Black Smoked One
Processor i7-9700k, oc'd to 4.9 ghz
Motherboard Asus ROG Strix-E Gaming
Cooling CoolerMaster AIO 280mm push/pull, 8x Corsair 140mm ML RGB Fans (Front, top, sides, rear)
Memory 32GB Corsair Vengence RBG pro DDR4-3200 (4x 8GB) in XMP 2x
Video Card(s) Zotac GTX 2080Ti w/15% o/c
Storage 2x WD Black SN750 1TB nvme + 2x 2TB Crucial SSD
Display(s) 2x Samsung 43" LCD's @4k-1440p
Case Thermaltake Level 20 XT
Audio Device(s) Built-in
Power Supply EVGA G2 SuperNova 850W Modular
Mouse DAS Professional mechanical
Keyboard Logitech MX Master 2
Software Windows 10 pro 64 bit, with all the unnecessary background shiite turned OFF !
Benchmark Scores Quicker than flies on a dung pile
Intel's current strategy revolves around price, not performance, providing best possible value to consumers
In other words, cheap but slow-assed, underperforming loads of crap gpu's that won't even run Crysis at 480p, hahahahaha :laugh: :roll::kookoo:
 

las

Joined
Nov 14, 2012
Messages
773 (0.29/day)
Processor i9-9900K @ 5.2 GHz
Motherboard AsRock Z390 Extreme
Cooling Custom Water
Memory 32GB DDR4 4000/CL15
Video Card(s) 1080 Ti @ 2 GHz
Storage 970 Evo Plus 1TB + 64TB NAS
Display(s) Asus PG279Q 27" 1440p/IPS/165 Hz/Gsync + LG C7V 65" 2160p/OLED/HDR
Case Fractal Define Mini C
Audio Device(s) Asus Essence STX w/ Upgraded Op-Amps
Power Supply EVGA SuperNOVA 850 G2
Mouse Logitech G Pro Wireless
Keyboard Logitech G610 / MX Red + O Rings
Software Windows 10 Pro x64
In other words, cheap but slow-assed, underperforming loads of crap gpu's that won't even run Crysis at 480p, hahahahaha :laugh: :roll::kookoo:
The 512 core version could have up to 14.7 TFLOPS depending on clockspeeds. FP32. Thats more than 2080 Ti.

I don't think it will beat 2080 Ti in gaming tho... xD but Intel could have something decent up their sleeve here. The 10th gen mobile chips are not bad in the iGPU department. 3 times faster than 9th gen on average and this is with very low core count and clockspeed.

Looking forward to see the performance on these 4 dGPU's.
 
Joined
Sep 17, 2014
Messages
11,463 (5.66/day)
Location
Mars
Processor i7 8700k 4.7Ghz @ 1.26v
Motherboard AsRock Fatal1ty K6 Z370
Cooling beQuiet! Dark Rock Pro 3
Memory 16GB Corsair Vengeance LPX 3200/C16
Video Card(s) MSI GTX 1080 Gaming X @ 2100/5500
Storage Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s) Eizo Foris FG2421
Case Fractal Design Define C TG
Power Supply EVGA G2 750w
Mouse Logitech G502 Protheus Spectrum
Keyboard Sharkoon MK80 (Brown)
Software W10 x64
Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... :oops:Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.

There is a serious problem with the way this guy sees the market. A GPU is more than a few transistors and PCB. Its a package that offers solid gaming. Intel and AMD competing on price versus a competitor that competes on quality and easily matches any price point... boy I wonder what'll happen next. The article mentions 'value'... value is not price. Value is what you 'feel' you get in return for a price.

They are going to need more than 'save $50 today!' to topple that leather coat.
 
Last edited:
Joined
May 31, 2016
Messages
1,671 (1.19/day)
System Name Bro2
Processor Ryzen 2700X
Motherboard MSI X470 Gaming Carbon
Cooling Corsair h115i pro rgb
Memory G.Skill Flare X 3200 CL14
Video Card(s) RX Vega 64 Red Devil
Storage M.2 Samsung Evo 970 250MB/ Samsung 860 Evo 1TB
Display(s) LG 27UD69 UHD
Case Fractal Design G
Audio Device(s) realtec 5.1
Power Supply Corsair AXi 760W
Mouse Logitech G402
Keyboard Logitech slim
Software Windows 10 64 bit
They need to start with something. They are starting from scratch so GPU for masses is the only way to start being in the market as a GPU producer. Adjust the pricing and offer mid range performance product. Not a bad idea. Hope Intel can pull this one off. :)

Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... :oops:Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.
Oh boy.
 

m3gaj3ans

New Member
Joined
Aug 2, 2019
Messages
3 (0.01/day)
Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... :oops:Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.
GPU is much bigger than gaming I'm pretty sure intels actual focus will not be gaming but an expansion of AI inference, partnered up with movidius myriad X intel are possibly aiming to provide complete EDGE AI solutions. CPU/GPU and all.

but yes this does seem a bit of a meh moment.
 
Joined
Sep 17, 2014
Messages
11,463 (5.66/day)
Location
Mars
Processor i7 8700k 4.7Ghz @ 1.26v
Motherboard AsRock Fatal1ty K6 Z370
Cooling beQuiet! Dark Rock Pro 3
Memory 16GB Corsair Vengeance LPX 3200/C16
Video Card(s) MSI GTX 1080 Gaming X @ 2100/5500
Storage Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s) Eizo Foris FG2421
Case Fractal Design Define C TG
Power Supply EVGA G2 750w
Mouse Logitech G502 Protheus Spectrum
Keyboard Sharkoon MK80 (Brown)
Software W10 x64
GPU is much bigger than gaming I'm pretty sure intels actual focus will not be gaming but an expansion of AI inference, partnered up with movidius myriad X intel are possibly aiming to provide complete EDGE AI solutions. CPU/GPU and all.

but yes this does seem a bit of a meh moment.
Absolutely and that is good for longevity and continued improvement, but I only care about GPUs for gaming. I don't give a damn about Intel offering great datacenter GPUs, just as much as I don't care about Nvidia's overpriced DGX and Titan ZQPXV

We have already seen this is not a trickle down kind of world. The die size of datacenter GPUs aligns right along with top-end gaming.
 

m3gaj3ans

New Member
Joined
Aug 2, 2019
Messages
3 (0.01/day)
Absolutely and that is good for longevity and continued improvement, but I only care about GPUs for gaming. I don't give a damn about Intel offering great datacenter GPUs, just as much as I don't care about Nvidia's overpriced DGX and Titan ZQPXV

We have already seen this is not a trickle down kind of world. The die size of datacenter GPUs aligns right along with top-end gaming.
Totally understand that, I think we will be waiting a while for meaningful releases, I am only personally interested as a product manager in embedded computing
 
Joined
Apr 30, 2011
Messages
1,539 (0.47/day)
Location
Greece
Processor AMD Ryzen 5 2600X@95W
Motherboard MSI B450 Tomahawk MAX
Cooling Zalman CNPS5X PERFORMA
Memory 2*8GB PATRIOT PVS416G373C7K@3200MT-c16
Video Card(s) Sapphire Radeon RX 5700 Pulse 8GB
Storage Sandisk SSD 120GB, INTEL 540S SSDSCKKW180H6 180GB, Samsung F1 1TB, Hitachi HUS724040ALE640 4TB
Display(s) LG IPS235
Case SHARKOON M25-W 7.1 BLACK
Audio Device(s) Realtek 7.1 onboard
Power Supply Zalman Z550
Mouse Sharkoon SHARK Force Black
Keyboard Trust GXT280
Software Win 7 sp1 64bit/Win 10 pro 64bit
Benchmark Scores CB R15 64bit: single core 163p, multicore 1223p
Exactly what any sensible person could predict for their 2nd try (Larrabee anyone?) on this market. A low-mid tier GPU to get some market share and get much feedback from users to allow faster and better debugging for the awful drivers I think they will have at first, without risking low yields, high costs, bad reputation competing the more experienced AMD & nVidia for higher tier GPUs.
 
Joined
Oct 17, 2014
Messages
4,206 (2.11/day)
Location
USA
well thanks for nothing Intel. I can't game at 1080p anymore, so I guess I am buying RTX 3080 Ti and retiring from the hobby late next year. 1440p high refresh and dunzo
 
Joined
Jul 16, 2014
Messages
3,619 (1.73/day)
Location
SE Michigan
System Name Dumbass
Processor AMD-9370BE @4.6
Motherboard ASUS SABERTOOTH 990FX R2.0 +SB950
Cooling CM Nepton 280L
Memory G.Skill Sniper 16gb DDR3 2400
Video Card(s) GreenTeam 1080 Gaming X 8GB
Storage C:\SSD (240GB), D:\Seagate (2TB), E:\Western Digital (1TB)
Display(s) 1x Nixeus NX_EDG27, 2x Dell S2440L (16:9)
Case Phanteks Enthoo Primo w/8 140mm SP Fans
Audio Device(s) onboard (realtek?) SPKRS:Logitech Z623 200w 2.1
Power Supply Corsair HX1000i
Mouse Logitech G700s
Keyboard Logitech G910 Orion Spark
Software windows 10
Benchmark Scores https://i.imgur.com/aoz3vWY.jpg?2
intel's current strategy revolves around price, not performance, providing best possible value to consumers.
so, cash grab.

The plan is simple, craft weaksauce cheap cards, and drive Nvidia fans insane while driving their stock price down too. AMD will lose some market share but not as much as Nvidia.
 
Joined
Mar 16, 2017
Messages
855 (0.77/day)
Location
Tanagra
Processor AMD 2700X
Motherboard Gigabyte B450M DS3H
Cooling Scythe Mugen 5
Memory G.Skill 16GB DDR4 @ 3200
Video Card(s) Asrock RX 5700 XT 8GB
Storage Inland 512GB NVMe
Display(s) LG 27UL500-W
Case NZXT H510
Audio Device(s) My ears
Power Supply EVGA 500W
Software Windows 10
Low cost, high volume is a good approach to start out. They need to build a user base in order to make further development a worthwhile effort. I suppose they could just aim for the moon and try to be the best out of the gate, but that is expensive and they have no credibility with the gaming market. They started off with a lot of potential with Sandy Bridge, but then they let their IGPs stagnate during the 10nm years of woe.
 

Solaris17

Dainty Moderator
Staff member
Joined
Aug 16, 2005
Messages
21,384 (4.00/day)
Location
Florida
System Name Venslar
Processor I9 7980XE
Motherboard MSI x299 Tomahawk Arctic
Cooling EK Custom
Memory 32GB Corsair DDR4 3000mhz
Video Card(s) Nvidia Titan RTX
Storage 2x Micron 500GB SSD | 1x 1TB 850 EVO | 1x 250GB 960 EVO | 32TB SAN
Display(s) 3x AOC Q2577PWQ (2k IPS)
Case Inwin 303 White (Thermaltake Ring 120mm Purple accent)
Audio Device(s) Focusrite Scarlett Solo on beyerdynamic DT 990 Pros
Power Supply Seasonic 1050W Snow
Mouse Roccat Kone Aimo White
Keyboard Ducky Shine 6 Snow White
Software Windows 10 x64 Pro
This is big though. And it makes sense. Intel doesn’t have enough performance 3D experience to drop a product stack in the high end segment. They also wouldn’t want to do that and fail.

If they can be competitive in the low and midrange budget though for a few years to get there bearings, that’s huge.

If they are successful within %s or straight beating the competition in low med end segments (lest we forget data center GPU pricing is atrocious) then just let Intel R&D money do the rest.

It may be naive and wishful thinking, but iv got no problems with Intel ruffling AMD ir Nvidias feathers. With enough money anything is possible, and Intels got plenty of that.
 
Joined
Nov 11, 2016
Messages
112 (0.09/day)
Processor I7 4790k @ 4.7Ghz
Motherboard MSI Z97 Gaming 5
Cooling Kraken X61
Memory 2x8GB Corsair Vengance 2400mhz
Video Card(s) GTX 1080Ti Heatkiller IV WB @ 2088/11600mhz
Storage Plextor 512GB nvme SSD
Display(s) Asus Swift ROG pg278q
Case Corsair Obsidian 750D
Audio Device(s) Creative Blaster Z
Power Supply Corsair RM1000
Mouse Logitech g512 proteus core
Keyboard Corsair K70 mechanical
welcome to Polaris V2
 

eidairaman1

The Exiled Airman
Joined
Jul 2, 2007
Messages
30,384 (6.52/day)
Location
Republic of Texas (True Patriot)
System Name PCGOD
Processor AMD FX 8350@ 5.0GHz
Motherboard Asus TUF 990FX Sabertooth R2 2901 Bios
Cooling Scythe Ashura, 2×BitFenix 230mm Spectre Pro LED (Blue,Green), 2x BitFenix 140mm Spectre Pro LED
Memory 16 GB Gskill Ripjaws X 2133 (2400 OC, 10-10-12-20-20, 1T, 1.65V)
Video Card(s) AMD Radeon 290 Sapphire Vapor-X
Storage Samsung 840 Pro 256GB, WD Velociraptor 1TB
Display(s) NEC Multisync LCD 1700V (Display Port Adapter)
Case AeroCool Xpredator Evil Blue Edition
Audio Device(s) Creative Labs Sound Blaster ZxR
Power Supply Seasonic 1250 XM2 Series (XP3)
Mouse Roccat Kone XTD
Keyboard Roccat Ryos MK Pro
Software Windows 7 Pro 64
AI is Intel's main focus
 
Joined
Mar 13, 2014
Messages
4,481 (2.02/day)
Processor i7 7700k
Motherboard MSI Z270 SLI Plus
Cooling CM Hyper 212 EVO
Memory 2 x 8 GB Corsair Vengeance
Video Card(s) MSI RTX 2070 Super
Storage Samsung 850 EVO 250 GB and WD Black 4TB
Display(s) Dell 27 inch 1440p 144 Hz
Case Corsair Obsidian 750D Airflow Edition
Audio Device(s) Onboard
Power Supply EVGA SuperNova 850 W Gold
Mouse Logitech G502
Keyboard Logitech G105
Software Windows 10
If all that Intel manages is entry level through mid-range then that is what most gamers buy anyway. If the price, performance, quality and driver support are all good then they should do well.
 
Joined
Oct 25, 2018
Messages
264 (0.50/day)
I bet they will integrate well with their IGPU's and
get a small performance boost; like a crossfire/ SLI type thing.
This will be a selling point for their CPU's as well...
 
Joined
Oct 10, 2018
Messages
294 (0.54/day)
If I was at Intel. Would have first started with something that directly rivals 2080ti to make a big splash and statement an attention grabbing intent. Something like tesla did with model S car.then start working down the price point. But if you ask me on this guy Raja, I have no faith in him but the industry sees something in him so let's wait and see.
 

Frick

Fishfaced Nincompoop
Joined
Feb 27, 2006
Messages
16,145 (3.14/day)
Location
Piteå
System Name Black MC in Tokyo
Processor Ryzen 5 2600x
Motherboard Asrock B450M-HDV
Cooling AMD Wraith Spire I think
Memory 2 x 8GB G-skill Aegis 3000 or somesuch
Video Card(s) Asus GTX 760 DCU2OC 2GB
Storage Kingston A400 240GB | WD Blue 1TB x 2
Display(s) BenQ GL2450HT
Case Some old Antec
Audio Device(s) Line6 UX1 + slightly modded Sony DR-ZX302
Power Supply Fractal Design Effekt 400W
Mouse Logitech G602
Keyboard Cherry MX-Board 3.0
Software Windows 10 Pro
Benchmark Scores I once had +100 dorfs in DF, so yeah pretty great
so, cash grab.

The plan is simple, craft weaksauce cheap cards, and drive Nvidia fans insane while driving their stock price down too. AMD will lose some market share but not as much as Nvidia.
Define weaksauce. The ≤€200 market hasn't had anything happen to it for awhile now.

If I was at Intel. Would have first started with something that directly rivals 2080ti to make a big splash and statement an attention grabbing intent. Something like tesla did with model S car.then start working down the price point. But if you ask me on this guy Raja, I have no faith in him but the industry sees something in him so let's wait and see.
Better to make a good ≤200 card, because those are sold in greater nubers.
 
Joined
Aug 6, 2017
Messages
6,000 (6.18/day)
Location
Poland
System Name skurwiel szatan
Processor i7 5775c @4.3GHz/1.385v/EDRAM @2GHz
Motherboard Z97X Gaming 5
Cooling Noctua D15S
Memory Crucial Ballistix Tactical LP 1600 CL8 @2133 9-9-9-27 1T
Video Card(s) RTX 2070 Super Gaming X Trio (waiting for RX 5950XT)
Storage SU900 128 (OS)/850 PRO 256+256+ 512,860 EVO 500,XPG SX950U 480,M9Pe(Y) 512 (games)/4TB HDDs (3+1)
Display(s) Acer XB241YU+Dell S2716DG dual monitor setup
Case Full tower
Audio Device(s) W830BT headphones
Power Supply Superflower Leadex Gold 850W
Mouse G903 lightspeed+powerplay,G403 wireless + Steelseries DeX + Roccat rest
Keyboard HyperX Alloy SilverSpeed (w.HyperX wrist rest),Razer Deathstalker
Software Windows 10
Benchmark Scores A LOT
They won't beat nvidia in performance,but may very well beat amd in price.
 
Top