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Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign

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#1
Intel Corporation's biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as "cinematic and epic."

The multi-faceted global campaign, called "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel Centrino in 2003.

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#2
So... in so many words, they are trying to market a Macbook Air for Windows users?

I get a kick out of the two cowboys working on what look like cinder-blocks :laugh:
 
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#3
Pretty much. The Macbook Air is a great laptop (IMO), my only complaint is no RJ-45 connector, and it only has 2 USB ports. Other than that I think it's fantastic! Hopefully this ad campaign challenges PC manufacturers to put out better and better ultrabooks.
 
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#4
I guess this is intel's move to combat the popularity of tablets
 
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#5
Meh. Call me when this "era" is over.
 

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#6
This is such great news! Intel is getting the word out; the ultrabooks should be just amazing for business travel and extremely extended battery life due to Ivy's ultra-low power consumption. Windows 8 Release Candidate will be available this summer just in time for the new touchscreens, can't wait to pick one up and trump all my macbook loving buds!:D
 
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#7
Copycats! Even the name "Ultarbook" copies from MacBook. Not to mention that they ask higher price for inferior product , software and hardware wise. :roll:
 
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#8
They left out the magnetic power adapter out of the specs... that is like one of the coolest features of apple. Seems like PC's get about 80% there to making a perfect copy and then stop for no reason.

Once every 6 months i run into a situation where i accidentally have my cord kicked out from the computer... either by me, the gf, one of the idiot cats we have, or at a meeting at a client's site, and think "thank god its magnetic and just disengages with no fuss." One time it happened while surrounded by coffee on a small table, and would have been a dead computer.

Plus the ultrabooks are so light, you kick that power cord and that sucker will fly.
 

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#9
Pretty much. The Macbook Air is a great laptop (IMO), my only complaint is no RJ-45 connector, and it only has 2 USB ports. Other than that I think it's fantastic! Hopefully this ad campaign challenges PC manufacturers to put out better and better ultrabooks.
Most ultrabooks don't have an RJ-45 connector either, but at least most of them come with the adapter unlike the Macbook Air.

They left out the magnetic power adapter out of the specs... that is like one of the coolest features of apple. Seems like PC's get about 80% there to making a perfect copy and then stop for no reason.
I think the reason is that Apple has a patent on that technology, so PC's can't use it.
 
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#10
New era of transportable x86 hardware indeed! Ultrabooks are here to stay, I don't see a good reason to phase them out. Once volumes goes up, the only way for the prices to go is down.
 
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#11
Most ultrabooks don't have an RJ-45 connector either, but at least most of them come with the adapter unlike the Macbook Air.
Oh really? That's a shame :( I guess it's just too thick to put in an ultrabook?

I had no idea most of them came with an adapter either, good to know. Had to buy one for my MBA and it's only 10/100, so copying large files over my network is kinda slow.
 
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#12
.......hmmmm haters gonna hate....and red people gonna tun green with envy.....after they wake up.....a generation or two late as usual.
 

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#13
Oh really? That's a shame :( I guess it's just too thick to put in an ultrabook?

I had no idea most of them came with an adapter either, good to know. Had to buy one for my MBA and it's only 10/100, so copying large files over my network is kinda slow.
Yeah, I think physically it is just to big to fit on a proper ultrabook. And yeah, the adapters are almost always 10/100 since they are USB2.0 based, so Gigabit would be a waste. We'd need USB3.0 adapters to really take advantage of anything over 100Mb/s, and I don't think USB3.0 network adapters even exist yet...
 
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#14
The ethernet port isn't a big deal and not having one goes alongside the philosophy of UBs and Airs, ie, portability and not being tied down anywhere.

I used to hate Airs simply because of its pricetag but the 2011 models changed everything. Bought one and so far I STILL haven't found a viable alternative for it.
 
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#15
Copycats! Even the name "Ultarbook" copies from MacBook.
an Ultarbook sounds like some kind of religious novel, roll on the ultras ,they dont look even slightly easy enough for me to fix my cousins etc so i can point em all to their respective reciept/shop
 
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#16
Leave it to cowboys without "lurnin," to buy stripped machines in a compact box. I can't wait for the next wave of general users to hit the net raving about how they can't run anything on their "Ultra"book. Prolly another year or two. Usually how it goes. People buy the new "in" thing and then it takes about that long for them to realize their usage has changed. Expensive paperweight in the end.
 

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#17
Leave it to cowboys without "lurnin," to buy stripped machines in a compact box. I can't wait for the next wave of general users to hit the net raving about how they can't run anything on their "Ultra"book. Prolly another year or two. Usually how it goes. People buy the new "in" thing and then it takes about that long for them to realize their usage has changed. Expensive paperweight in the end.
Having extensively played with an ultrabook and a MBA 11" I find myself wanting one instead of a "normal" laptop. Sure, I cannot run some modern games, but I can live with the trade off. Some of the more hardcore gamers who need gaming on the move might scorn at them, but at the rate the on die graphics card are improving, it will be no time before I can play my Call of Duty 10 and Battlefield 7 on an ultrabook.
 
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#18
Having extensively played with an ultrabook and a MBA 11" I find myself wanting one instead of a "normal" laptop. Sure, I cannot run some modern games, but I can live with the trade off. Some of the more hardcore gamers who need gaming on the move might scorn at them, but at the rate the on die graphics card are improving, it will be no time before I can play my Call of Duty 10 and Battlefield 7 on an ultrabook.
Have you tried any of the sony S series laptops, they are pretty thin and depending on the model you can get pretty decent graphics power. Paying ~$1000 for intel's integrated graphics feels like a total rip off to me.
 

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#19
I used to hate Airs simply because of its pricetag but the 2011 models changed everything. Bought one and so far I STILL haven't found a viable alternative for it.
The Asus Zenbook is spec wise almost identical to the 13" Air, and about $400 cheaper... And when I say "almost identical" I mean the Zen book has a higher resolution screen.

And the 11.6" Zenbook is $50 more expensive than the 11.6" Air but the Zenbook has a faster processor than the Air, and comes with accessories that would cost about another $100 with the Air.

Leave it to cowboys without "lurnin," to buy stripped machines in a compact box. I can't wait for the next wave of general users to hit the net raving about how they can't run anything on their "Ultra"book. Prolly another year or two. Usually how it goes. People buy the new "in" thing and then it takes about that long for them to realize their usage has changed. Expensive paperweight in the end.
Ultrabooks are replacing netbooks, people don't buy small thin lightweight machines for gaming.

Have you tried any of the sony S series laptops, they are pretty thin and depending on the model you can get pretty decent graphics power. Paying ~$1000 for intel's integrated graphics feels like a total rip off to me.
The thinnest S Series is about 50% thicker than the maximum for an Ultrabook. They also weight about a pound more.
 
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#20
Pretty much. The Macbook Air is a great laptop (IMO), my only complaint is no RJ-45 connector, and it only has 2 USB ports. Other than that I think it's fantastic! Hopefully this ad campaign challenges PC manufacturers to put out better and better ultrabooks.
And the lack of optical drive. and the lack of anything but an operating system. And the 1300 price tag. And the hot and sweaty after actual use on your lap. and the issues with the wifi.

One of the owners bought one, and a side by side comparison the only advantages are thickness and the screen is marginally better at angles.

Price tag, performance, features, storage, blu-ray, four USB and one is a 3.0 port, HDMI, kine overclocked to 3.2ghz and still maintains a 6 hour full use battery life as those speeds were reached with lower voltage.

Mac products suck for the dollar.
 
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#21
And the lack of optical drive. and the lack of anything but an operating system. And the 1300 price tag. And the hot and sweaty after actual use on your lap. and the issues with the wifi.

One of the owners bought one, and a side by side comparison the only advantages are thickness and the screen is marginally better at angles.

Price tag, performance, features, storage, blu-ray, four USB and one is a 3.0 port, HDMI, kine overclocked to 3.2ghz and still maintains a 6 hour full use battery life as those speeds were reached with lower voltage.

Mac products suck for the dollar.
Meh I like it, works fine for me. I dual boot Windows and Mac OS on it (Windows for regular use, Mac OS if I need the battery to last). Never really gets too hot, most of the time anyways haha. Never had an issue with wifi, then again that's just me.

Yes a little on the expensive side, but the build quality you have to admit is phenomenal compared to other brands (Acer's especially feels cheap). If I wanted/needed any of those extra features you list, or the extra power, I would've sprung for a laptop, not an ultrabook.
 

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#22
Have you tried any of the sony S series laptops, they are pretty thin and depending on the model you can get pretty decent graphics power. Paying ~$1000 for intel's integrated graphics feels like a total rip off to me.
There is K50, K52, N50, some Toshiba, Sony S something, M14x, UX31 and MBA at my home belonging to various flatmates. Laptops belonging to friends which I come across regularly GX660, Inspiron 17, Probook 13", 2 Atoms, XPS 15, some 2 year old Clevo and an old Dell 1730. I will not hesitate to get either the MBA or the UX31 if my laptop dies today.