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iTunes Introduces Complete My Album

Bastieeeh

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#1
Turns Individual Songs Into Complete Albums at Reduced Prices
CUPERTINO, California — March 29, 2007 — Apple today announced Complete My Album, a groundbreaking new iTunes service that allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full 99 cent credit for every track they have previously purchased from that album.

“Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Complete My Album is a wonderful new way that iTunes helps customers grow and enjoy their music collections.”

“iTunes continues to revolutionize the digital music industry by offering music fans innovative ways to explore and enjoy new music,” said Thomas Hesse, president, Global Digital Business and US Sales, Sony BMG Music Entertainment. “With Complete My Album, iTunes is giving music fans the best of both worlds—the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album.”

Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.

Source: Apple
 

Bastieeeh

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#3
For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.

I think this describes the deal crystal clear...
 
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#4
For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.

I think this describes the deal crystal clear...
yep.

Ohh decent cd.

*buys 2 songs*

week later, You can buy the rest of the CD without having to repurchase the 2 songs you bought before.

Simple concept, about time its implemented. :)

So basically this is half price albums? Still not worth buying their DRM crap IMO.

Newp. read the article again ;)
 

WarEagleAU

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#5
PRetty straight I guess. Hinder of Nickelback would be good albums IMO
 

ghost101

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#6
79p a song in the UK when rivals only charge 69p a song. At least its better than what it used to be at 99p a song.

Newp. read the article again
Fine, not as good as i thought it was. Will this just cause people to complete their albums when really they dont want to? The 180 days deadline is a nice touch which will make people think before it is up whether to buy the rest of the tracks or miss out on the cheaper price.

In economic terms they are hoping to change the demand function for complete albums by linking it to singles sales (i.e. a component of the function will now be raw singles sales). Very good business idea on Apple's part and i suppose it gives consumers greater choice in how they can now buy albums.