Today, LaCie introduced the most compact 2.5" hard drive on the market – LaCie Rikiki, in metal. Measuring just a mere 110cm3, its sophisticated form factor holds up to 640GB of media that you won’t mind storing in a pocket or purse. Encased in brushed, sturdy aluminum, the LaCie Rikiki, which means "tiny" in French, represents a resilient aesthetic that protects your media from everyday blunders and unwelcome fingerprints. Its lightweight design makes it a perfect companion for keeping your digital world close at hand. "We are part of a generation that wants more from our electronics, but in the smallest form factor possible, and with a competitive price," said Anne-Sophie Marchand, Consumer Product Manager. "With the LaCie Rikiki, we have done just that by fitting high-performance and high-capacity in the palm of your hand, for under $100." Leveraging the versatile USB 2.0 interface, the LaCie Rikiki is instantly compatible with your PC or Mac. Simply plug it in and you’re ready to store and share your favorite media with high-speed performance. LaCie Rikiki also offers USB Boost software for enhancing speeds up to 33% (Windows only). LaCie Rikiki also comes with a simplified software suite – for quick setup and easy-to-use backup management – enabling complete configuration in just a few clicks. The LaCie Rikiki is an all-in-one solution for storage mobility. Availability The LaCie Rikiki will be available in 250GB, 500GB, and 640GB capacities through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $74.99 (excluding VAT).