http://www.sears.com/shc/s/p_10153_12605_05775850000P?prdNo=1&blockNo=1&blockType=L1 Sears has what looks to be the best deal on the web pending the shipping price. I couldn't check the shipping cost because it is only store pickup in my area. Anyhow this is a great TV and for the price it seems to be the only one in its price range with comparable features that supports 3:3 pulldown so films will be displayed at 72hz/fps reducing the appearance of judder. It is different from the frame interpolation used in LCDs as frames are just repeated and not created to fill in the gaps like the scientists at Jurassic park. It is simple. Once you see Plasma then your LCD will just seem to be a little bit blurry; kinda like when you need new glasses but don't realize it just yet.