• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Magic Leap Announces Partnership with AMD to Advance Computer Vision and Perception into the Enterprise Market


Staff member
Aug 19, 2017
1,503 (0.86/day)
As global market changes spur demand for augmented reality (AR) technology, there is an increasing need for innovations that combine the best technologies in CPU, GPU and machine learning into a single SOC (system on chip) to allow for the creation of the most demanding AR experiences while maintaining power efficiency.

Magic Leap today announced it is partnering with AMD on an AR technology solution that includes a semi-custom SOC to enable enterprise users to re-imagine and transform how virtual content and information is visualized and merged with real-world environments.

Spatial computing pioneer Magic Leap has spent a decade developing advanced hardware and software that enables the interaction of digital content with the physical world. Magic Leap's industry-leading head-mounted display technology platform requires a low power solution that delivers a new level of graphics and perception performance to enable enterprises to optimize processes, improve productivity, and upskill their workforce.

AMD is at the forefront of advanced technology, making the world's most powerful processors for devices of all shapes and sizes, from supercomputers to game consoles to energy-efficient mobile processors. Across the world, hundreds of millions of consumers and leading businesses and organizations, across key industries including enterprise, healthcare, manufacturing and scientific research rely on AMD technology daily to improve how they live, work and play.

"We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers," said Jack Huynh, Corporate Vice President and General Manager of AMD Semi-Custom Business Unit. "We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR."

View at TechPowerUp Main Site
Nov 21, 2010
1,999 (0.48/day)
Right where I want to be
System Name Miami
Processor Ryzen 3800X
Motherboard Asus Crosshair VII Formula
Cooling Ek Velocity/ 2x 280mm Radiators/ Alphacool fullcover
Memory F4-3600C16Q-32GTZNC
Video Card(s) XFX 6900 XT Speedster 0
Storage 1TB WD M.2 SSD/ 2TB WD SN750/ 4TB WD Black HDD
Display(s) DELL AW3420DW / HP ZR24w
Case Lian Li O11 Dynamic XL
Audio Device(s) EVGA Nu Audio
Power Supply Seasonic Prime Gold 1000W+750W
Mouse Corsair Scimitar/Glorious Model O-
Keyboard Corsair K95 Platinum
Software Windows 10 Pro
I'm sorry what has Magic Leap ever produced besides vaporware and very expensive CGI-laden tech demos. It's astonishing they've managed to go on this long and never be unable to find new sources of capital to tap into.
Apr 24, 2020
1,635 (2.15/day)
I'm sorry what has Magic Leap ever produced besides vaporware and very expensive CGI-laden tech demos. It's astonishing they've managed to go on this long and never be unable to find new sources of capital to tap into.

Didn't they actually release that finger tracking / hand tracking project years ago? Or was that some other group? Hmmm...

Okay, I just looked it up. That was "Ultra Leap" (https://www.ultraleap.com/product/leap-motion-controller/), not Magic Leap. WTF with these company names today?
Oct 16, 2014
671 (0.24/day)
System Name Work in progress
Processor AMD Ryzen 5 3600
Motherboard Asus PRIME B350M-A
Cooling Wraith Stealth Cooler, 4x140mm Noctua NF-A14 FLX 1200RPM Case Fans
Memory Corsair 16GB (2x8GB) CMK16GX4M2A2400C14R DDR4 2400MHz Vengeance LPX DIMM
Video Card(s) GTX 1050 2GB (for now) 3060 12GB on order
Storage Samsung 860 EVO 500GB, Lots of HDD storage
Display(s) 32 inch 4K LG, 55 & 48 inch LG OLED, 40 inch Panasonic LED LCD
Case Cooler Master Silencio S400
Audio Device(s) Sound: LG Monitor Built-in speakers (currently), Mike: Marantz MaZ
Power Supply Corsair CS550M 550W ATX Power Supply, 80+ Gold Certified, Semi-Modular Design
Mouse Logitech M280
Keyboard Logitech Wireless Solar Keyboard K750R (works best in summer)
VR HMD none
Software Microsoft Windows 10 Home 64bit OEM, Captur 1 21
Benchmark Scores Cinebench R20: 3508 (WIP)
real-world environments ... in 2021? Dystopian rules the day.