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Microsoft adds 'behavioral targeting' to their advertising campaign

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#1
Microsoft has recently been competing with search giants such as Google for advertising money. And so, like what Google does in Gmail accounts, Microsoft is adding 'behavioral targeting', or personalized ads, to it's advertising campaign. What that means is that Microsoft will report their users' search habits, sorted by demographics, to advertisers. The advertisers can then use this data to create advertisements based on what the demographics search for. Search engines such as Google and Yahoo also use personalized advertising.

Source: Mercury News
 

Namslas90

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#2
Greeeaaat, more sypware. Just what we need!
 
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#3
Don't share cookies.


Simple.
 
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#4
+1 Or we should all create bots to search for Bill Gates Buttseks.
 
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#5
we should all use M$N search to search for Google, lol
 

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#6

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#7
I Hate Ads~!
 

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#8
They're an unfortunate part of reality, sadly.