lol You mean the same shoes the GTX 680 owner where when the GTX 670 came out for an MSRP $100 lower. Thats the price you pay for early adoption of a product. HOT DEAL I spotted 2 weeks ago. The prices have slightly adjusted. Looks like they added a game with all AMD purschases now. So thats an added $30-$40 Free. But seriously if the 660Ti sells at 350 or 329 and the 7970 continue to be sold for under 390. Atleast in the US I dont see much of a debate. Unless these sell out and no more stock comes in.