Mushkin introduces Safe & Protect Packaging (SPP) The world's renowned brand of performance RAM, Mushkin, has launched a new packaging design called Safe and Protect Packaging (SPP). The SPP is a smartly designed black plastic casing enveloped in a cardboard sleeve. Mushkin is the first in the world to introduce an alternative packaging form, away from the conventional blister pack. The new SPP format will store RAM safely and firmly with its strong plastic case, reinforced with a thick cardboard sleeve. The plastic case is made with anti-static material to serve as an extra protection. This packaging is expected to enhance its product stand-out on retail shelves as well as perfectly matching to its brand image. Aside from the safe and protect properties, the SPP is able to contain various types of Mushkin memory modules (DIMM and/or SO-DIMM) and it can also hold up to 6 pcs of RAM (4 DIMMs & 2 SO-DIMMs) as well as an instruction leaflet. The packaging also comes with a CD/DVD slot. “At Mushkin, we always strive to do things differently and provide more to consumers. This SPP is the first of its kind in the RAM market and will benefit both retailers and consumers. Apart from this, we will continue to innovate and develop new products to bring more to our consumers,” said Mr. Zikria “Saki” Hoffmann, general manager of Mushkin Europe. And the best news is – this really cool packaging design comes to consumers with any Mushkin RAM products at no additional costs.