1. Just because something carries the word "official" it doesn't make it true. I wasn't (and still aren't) talking about which platform gives you the most performance, I covered that. I am talking about which platforms is the most technologically advanced, again thats Z77 and Z87, not skt 2011. 2. Intel still sell EE CPUs with a massive 600-1000 premium so your point there is moot. The K series just allowed intel to bat the ball closer to what AMD do, but my point here, and always has been (probably my fault for not clarifying better I get wrapped up in details too much for my own good sometimes) that the K series at a £44 premium is still too much when intel don't even offer a enthusiast friendly warranty with the K series CPUs, by which I mean your warranty isn't void if you OC a K series CPU. Last I read even with K CPUs if you OC them intel say your warranty is void.