This is their warranty policy from before June 2011. Notice it says:
Products purchased ON or AFTER November 1, 2006 MUST be registered within 30 days of the ORIGINAL DATE OF PURCHASE to receive EVGA's Free Extended Warranty. All products not registered within 30 days will ONLY receive a 1 year limited warranty.
This is the back of my dead 780i motherboard box. This motherboard was bought in 2008. This is an -A1 part, which the site informs you
requires you register within 30 days to receive the lifetime warranty. The box never mentions you have to register within 30 days, it doesn't say that anywhere on the box or in the manual that comes with the board. What the box does is it implies that you can register at any time to receive the lifetime warranty. The only hint you get is the asterisk and the note to visit the url for more details.
That to me is saying the product is covered by one length of warranty, then cutting it when the customer doesn't register within 30 days. EVGA can call it an "optional extended warranty" on the website all they want, but their wording on the box is a flat out lie then.
And yeah, it is all legal thanks to that little asterisk.
Oh, and FYI, when the board died eVGA basically told me to go pound sand when I tried to RMA it because the 1 year warranty was expired and I didn't register it within 30 days so my lifetime warranty was void.
But, like I said, the warranty issue isn't the only issue I have that makes me avoid eVGA products. I've had 3 motherboards that either died or had major issues that eVGA wouldn't take care of, as well as two graphics cards that don't work. I have a 610i board with burnt up VRMs that was running a dual-core at stock speed(the board claims support for quads), no RMA because it wasn't registered within 30 days. My 780i just died one day, I turned it off and it would not POST, wasn't registered within 30 days so no RMA. And finally my P55 FTW 200 board were eVGA released a BIOS that totally screwed up the front USB ports and then never put out an updated BIOS again. People complained in the forums about it, eVGA promised they were working on a fix, then one day all the threads or posts that mention the USB issue just magically disappeared from their forums. I had a GTS250 that had memory go bad and started artifact real bad, even on the BIOS screen, the card was out of warranty. Finally, the last straw is a 650Ti that is not stable under load, the fan shoots up to 100% the instant load is put on it even though temps are fine, and after a few seconds the screen just goes black, card only had a 1 year warranty and it is more than 1 year old. You know, out of all the graphics cards I've had and all the motherboards I've had, the eVGA ones are the only ones to flat out die on me...