• We've upgraded our forums. Please post any issues/requests in this thread.

New EU Energy Guidelines Could Cripple High-End Graphics Cards

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
34,335 (9.22/day)
Likes
17,427
Location
Hyderabad, India
System Name Long shelf-life potato
Processor Intel Core i7-4770K
Motherboard ASUS Z97-A
Cooling Xigmatek Aegir CPU Cooler
Memory 16GB Kingston HyperX Beast DDR3-1866
Video Card(s) 2x GeForce GTX 970 SLI
Storage ADATA SU800 512GB
Display(s) Samsung U28D590D 28-inch 4K
Case Cooler Master CM690 Window
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Corsair HX850W
Mouse Razer Abyssus 2014
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro Creators Update
#1
One of the biggest consumer electronics markets, EU strictly regulates materials, radio-emissions, and energy-efficiency of consumer electronics items eligible for sale in its member states. A new such energy-efficiency regulation is taking shape that specifically mandates integrated graphics cores and discrete graphics cards to live up to certain energy standards. This has GPU maker AMD worried that it could affect next-generation chips, as they could be barred from sales in the EU.

Show full news post
 

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
34,335 (9.22/day)
Likes
17,427
Location
Hyderabad, India
System Name Long shelf-life potato
Processor Intel Core i7-4770K
Motherboard ASUS Z97-A
Cooling Xigmatek Aegir CPU Cooler
Memory 16GB Kingston HyperX Beast DDR3-1866
Video Card(s) 2x GeForce GTX 970 SLI
Storage ADATA SU800 512GB
Display(s) Samsung U28D590D 28-inch 4K
Case Cooler Master CM690 Window
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Corsair HX850W
Mouse Razer Abyssus 2014
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro Creators Update
#2
If true, this is bullshit. I don't know what else to say, but this is bullshit.
 

HammerON

The Watchful Moderator
Staff member
Joined
Mar 2, 2009
Messages
7,435 (2.31/day)
Likes
4,740
Location
Up North
System Name Cruncher / Cruncher 2
Processor i7 6900K / E5 2683 v3
Motherboard X99A Gaming Pro Carbon / ASRock X99 Extreme 4/3.1
Cooling EK Supremacy EVO Elite 2011-3 / EK Supremacy
Memory G.Skill Trident Z 32GB 3200 / G.SKILL Trident Z 16GB 3200
Video Card(s) EVGA 980 Ti Classified / ATI 3650
Storage Samsung 960 Pro 512 GB + Mushkin Reactor 1 TB / OCZ Vertex 4 256 GB
Display(s) Dell UltraSharp U3011 30"
Case Corsair Obsidian 800D / TT Core V51
Audio Device(s) On-board
Power Supply Corsair AX1200 / EVGA 500W
Software Win 10 Pro/ Win 10
Benchmark Scores Always changing~
#3
^^^^Agree 100%
:shadedshu:shadedshu:shadedshu
 
Joined
Aug 7, 2009
Messages
605 (0.20/day)
Likes
139
Processor Intel i7-940 @ 3.5Ghz
Motherboard Asus P6X58D-E
Cooling Corsair H70
Memory 12GB OCZ Platinum XTC DDR3 1600mhz CL7
Video Card(s) EVGA GTX 780ti
Storage Revodrive X2 240GB, 5TB HDD storage
Display(s) Asus PB278Q 27''
Case Antec Lanboy Air
Audio Device(s) Asus Xonar D2X
Power Supply Corsair HX850W
Software Windows 7 x64
#4
Workaround: Release solid cards underclocked, allowing end users to overclock past the cap.

 

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
34,335 (9.22/day)
Likes
17,427
Location
Hyderabad, India
System Name Long shelf-life potato
Processor Intel Core i7-4770K
Motherboard ASUS Z97-A
Cooling Xigmatek Aegir CPU Cooler
Memory 16GB Kingston HyperX Beast DDR3-1866
Video Card(s) 2x GeForce GTX 970 SLI
Storage ADATA SU800 512GB
Display(s) Samsung U28D590D 28-inch 4K
Case Cooler Master CM690 Window
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Corsair HX850W
Mouse Razer Abyssus 2014
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro Creators Update
#5
Joined
Sep 28, 2012
Messages
206 (0.11/day)
Likes
44
System Name Bluish Eight
Processor AMD Vishera FX 8350
Motherboard Asus Sabertooth 990FX R.20
Cooling XSPC Raystorm +Dual XSPC Rasa + EK XTC 420 + EK XTX 240 + Swiftech 655B
Memory Gskill F3-2400C10D-16GTX
Video Card(s) Asus R9 290 DCU II OC CrossfireX
Storage Samsung 840 240 Gb +Dual WDC 4TB WD40EZRX
Display(s) BenQ XL2730Z Freesync
Case Powercolor Quake TLC-005
Audio Device(s) Asus Xonar D2X to Logitech z5500
Power Supply Corsair HX1000i
Mouse Logitech G402 Hyperion Fury
Keyboard Logitech G710+
#6
good,so we now that future AMD graphics cards could deliver 320 GB/s :laugh:

OT,this is a joke.why EU limiting specific object in niche market such a high end graphics card?say 1 out of 10 people having this card,and that will depleted all energy resources in EU?great,now please banned all psu above 750W :wtf:

or it's pushed by nVidia because they couldn't reach that high :p
 
Joined
Aug 7, 2009
Messages
605 (0.20/day)
Likes
139
Processor Intel i7-940 @ 3.5Ghz
Motherboard Asus P6X58D-E
Cooling Corsair H70
Memory 12GB OCZ Platinum XTC DDR3 1600mhz CL7
Video Card(s) EVGA GTX 780ti
Storage Revodrive X2 240GB, 5TB HDD storage
Display(s) Asus PB278Q 27''
Case Antec Lanboy Air
Audio Device(s) Asus Xonar D2X
Power Supply Corsair HX850W
Software Windows 7 x64
#7
EU will ensure there are physical barriers to that (such as no more than two 6-pin power inputs, weak VRM, etc.).
This means power-users will buy two cards instead to get what they want, making the entire cap completely useless.

What bright moron thought of this?
 

cadaveca

My name is Dave
Joined
Apr 10, 2006
Messages
16,546 (3.88/day)
Likes
10,908
Location
Parkland County, Alberta
System Name Gamer
Processor Intel i7-6700K (ES)
Motherboard MSI Aegis TI
Cooling Custom Dragon Cooler
Memory 16 GB Kingston HyperX 2133 MHz C13
Video Card(s) 2x MSI GAMING GTX 980
Storage 2x Intel 600P
Display(s) Dell 3008WFP
Case MSI Aegis Ti
Mouse MSI Interceptor DS B1
Keyboard MSI DS4200 GAMING Keyboard
Software Windows 10 Home
#8
EU will ensure there are physical barriers to that (such as no more than two 6-pin power inputs, weak VRM, etc.).
document date:

2005.


today's date?


2012.



This idea:

:nutkick:



2005.jpg
 
Joined
Sep 3, 2010
Messages
3,443 (1.29/day)
Likes
1,685
Location
NL, Europe
Processor Intel Core i5-4460
Motherboard Gigabyte GA-Z97-D3H
Cooling Arctic Freezer i11
Memory Crucial Ballistix Sport, DDR3-1600, 2x4 GB kit
Video Card(s) Sapphire Radeon R9 270X Vapor-X
Storage Kingston SSDNow V300 (120GB) + Seagate Barracuda 7200.14 (1TB)
Display(s) AOC G2260VWQ6 | Acer AL1916 (in reserve)
Case Cooler Maste Centurion 5
Audio Device(s) integrated
Power Supply Seasonic G450
Mouse Logitech G500
Keyboard Qpad MK-50
Software Windows 10
#9
Zombie news.
 

cdawall

where the hell are my stars
Joined
Jul 23, 2006
Messages
26,569 (6.38/day)
Likes
7,469
Location
Houston
System Name Team Blue
Processor 5960X@4.8 1.42v
Motherboard Asus X99M-WS
Cooling EK Supremecy EVO, MCR220-Stack+MCR220+MCR320, D5-PWM+EK X-RES 140
Memory 4x8GB G.Skill Trident Z 3200 CL16
Video Card(s) (2) EVGA SC BLACK 1080Ti's+ EVGA reference 1080Ti soon to be under water
Storage Samsung SM951 512GB, Samsung PM961 512GB
Display(s) Dell UP2414Q 3840X2160@60hz
Case Caselabs Mercury S5
Audio Device(s) Fischer HA-02->Fischer FA-002W High edition/FA-003/Jubilate/FA-011 depending on my mood
Power Supply Seasonic Prime 1200w
Mouse Thermaltake Theron
Keyboard Thermaltake Poseidon ZX
Software W10P
Benchmark Scores Zoom zoom mofo
#10
My only response to the EU nonsense

 

cadaveca

My name is Dave
Joined
Apr 10, 2006
Messages
16,546 (3.88/day)
Likes
10,908
Location
Parkland County, Alberta
System Name Gamer
Processor Intel i7-6700K (ES)
Motherboard MSI Aegis TI
Cooling Custom Dragon Cooler
Memory 16 GB Kingston HyperX 2133 MHz C13
Video Card(s) 2x MSI GAMING GTX 980
Storage 2x Intel 600P
Display(s) Dell 3008WFP
Case MSI Aegis Ti
Mouse MSI Interceptor DS B1
Keyboard MSI DS4200 GAMING Keyboard
Software Windows 10 Home
#11
No, it's not.


It is simply refering to updates to this same document, planned to be enacted in the near future, apprantly.

Forcing OEMs to stick within a specific power budget for specfic devices could potentially lead to greater innovation, and then lead to us getting better products.


However, that document needs some serious updates anyway, methinks.
 
Joined
Oct 2, 2005
Messages
2,909 (0.65/day)
Likes
657
Location
Baltimore MD
Processor FX-8320@ 4.2Ghz
Motherboard Gigabyte 970A-UD3
Cooling Xigmatek S1283
Memory 2x4Gb Corsair 1600 9-9-9-24
Video Card(s) Sapphire RX-480 Nitro
Storage OCZ Vertex 3 120G, 1TB WD Black
Display(s) Dell S2330MX
Case Corsair Carbide Air 540
Audio Device(s) X-Fi Fatal1ty / 5.1 Logitech Z-5500
Power Supply Silverstone DA750
Software Win10 pro 64bit
#12
I think it would be quite simple for any or all manufacturers to plead there case that memory bandwidth does not equate directly to power consumption therefor there regulatory standard is defunct.

In which case they would all agree to change the standard for measuring power consumption.
 
Joined
Mar 31, 2012
Messages
542 (0.26/day)
Likes
113
System Name SIGSEGV
Processor Intel | AMD
Motherboard INVALID| X399
Cooling 2 Heatpipes | EK
Memory 16 Gb DDR4 2400 | 32 GB DDR4
Video Card(s) 1060 | MI25 / Vega Frontier | Tesla K
Storage 1TB 7200/256 SSD PCIE | ~ TB
Display(s) 15,5" / 27" LEDTV | No Display
Case Black & Grey
Audio Device(s) Realtek
Power Supply Silverstone 850W | Unrated PSU
Software LinuxMint KDE | XFCE
Benchmark Scores i dont care about scores
#13
Forcing OEMs to stick within a specific power budget for specfic devices could potentially lead to greater innovation, and then lead to us getting better products.
exactly,
let's take the positive side of this news, make a better world for tomorrow


go green :rockout:
 
Joined
Jan 31, 2005
Messages
1,625 (0.35/day)
Likes
552
Location
The Pico Mundo Grill
System Name Commercial towing vehicle Nostromo
Processor R7 1700X Base Clock @4.000.000.000 Hz
Motherboard Crosshair Hero VI (BIOS 1701)
Cooling Hydro H110i V2 High Performance
Memory 2x8 GB Dominator CMD16GX4M2B3200C16 v4.31
Video Card(s) 970 STRIX
Storage 960 EVO M2 500 GB w. EKWB EK-M.2 NVMe nickel heatsink / UV400 480 GB / Red PRO 4 TB
Display(s) VG248QE
Case HAF XB
Audio Device(s) Onboard / JDS Labs O2 AMP / K550 headphones
Power Supply AX 860
Mouse KANA
Keyboard K60
Software Win 10 Pro x64 / KIS 2018
Benchmark Scores 2141 lightyears per hour.......
#14
Bullshit.....there is always a workaround for things like that.....

I´ll simply buy my cards in the US or Australia ......

The only positive site could be, as stated in posts before, that it will lead to
better innovations...hopefully....
 
Joined
Aug 7, 2009
Messages
605 (0.20/day)
Likes
139
Processor Intel i7-940 @ 3.5Ghz
Motherboard Asus P6X58D-E
Cooling Corsair H70
Memory 12GB OCZ Platinum XTC DDR3 1600mhz CL7
Video Card(s) EVGA GTX 780ti
Storage Revodrive X2 240GB, 5TB HDD storage
Display(s) Asus PB278Q 27''
Case Antec Lanboy Air
Audio Device(s) Asus Xonar D2X
Power Supply Corsair HX850W
Software Windows 7 x64
#15
Bullshit.....there is always a workaround for things like that.....

I´ll simply buy my cards in the US or Australia ......
With the sheer size of the EU market, GPU makers could be deterred from making low-volume high-performance products for the rest of the world as well.
When one huge multinational/multicorporal establishment suffer, the rest will suffer as well. The collapse of the Euro will be the downfall of us all.
 
Joined
Aug 11, 2011
Messages
317 (0.14/day)
Likes
83
System Name scrapper
Processor Intel i5-6600k @ 4.0Ghz
Motherboard ASUS Z-170A
Cooling H100i
Memory Corsair Vengence 16gb ddr4 @3000
Video Card(s) GTX 1070 EVGA SC
Storage 2x 500GB Samsung 850 SSD
Display(s) CrossOver 27" 1440p LG IPS @ 120Hz
Case Corsair 650D
Power Supply AX-850W
#16
thats just stupid. lets just regulate power efficiency instead... at least that would encourage innovation instead of this market crippling crap

thats like saying we are going to block all sales of CPU's that are clocked higher than 4Ghz cause dats gonna drain da power.... derp

im just failing to see how bandwidth relates to EFFICIENCY, i see how it relates to power draw but not efficiency
 
Joined
Dec 1, 2006
Messages
448 (0.11/day)
Likes
39
#17
Well, 50 years from now or 50 years from 2050 :) EU will go thermonuclear :rockout: , generating electricity in ITER type power stations. Till then fossils are bad for your health , so some restriction should be imposed otherwise our atmosphere and Earth climate will sustain irreversible damage from exponential growth of waste disposal.
 
Joined
Jun 17, 2007
Messages
7,325 (1.91/day)
Likes
995
Location
C:\Program Files (x86)\Aphexdreamer\
System Name Unknown
Processor AMD Bulldozer FX8320 @ 4.4Ghz
Motherboard Asus Crosshair V
Cooling XSPC Raystorm 750 EX240 for CPU
Memory 8 GB CORSAIR Vengeance Red DDR3 RAM 1922mhz (10-11-9-27)
Video Card(s) XFX R9 290
Storage Samsung SSD 254GB and Western Digital Caviar Black 1TB 64MB Cache SATA 6.0Gb/s
Display(s) AOC 23" @ 1920x1080 + Asus 27" 1440p
Case HAF X
Audio Device(s) X Fi Titanium 5.1 Surround Sound
Power Supply 750 Watt PP&C Silencer Black
Software Windows 8.1 Pro 64-bit
#18
So what if its more power? That doesn't mean stop using power or cut things that use a little to much it means find safer, smarter and better forms of alternative energy.

Banning the incandescent light bulb makes sense, but this is just odd. Perhaps intel is behind this.
 

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
34,335 (9.22/day)
Likes
17,427
Location
Hyderabad, India
System Name Long shelf-life potato
Processor Intel Core i7-4770K
Motherboard ASUS Z97-A
Cooling Xigmatek Aegir CPU Cooler
Memory 16GB Kingston HyperX Beast DDR3-1866
Video Card(s) 2x GeForce GTX 970 SLI
Storage ADATA SU800 512GB
Display(s) Samsung U28D590D 28-inch 4K
Case Cooler Master CM690 Window
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Corsair HX850W
Mouse Razer Abyssus 2014
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro Creators Update
#19
Banning the incandescent light bulb makes sense, but this is just odd. Perhaps intel is behind this.
Or console makers, but there's definitely a lobby behind this.

EU doesn't ban sportscars despite their low fuel-efficiency. There's no limit to how powerful a sportscar can get*, most of them are designed and made in the EU.

*there are emission standards but those don't pose a minimum limit for fuel-efficiency to be met.
 
Joined
Feb 6, 2007
Messages
2,576 (0.65/day)
Likes
510
Processor Mysterious Engineering Prototype
Motherboard Intel 865
Cooling Custom block made in workshop
Memory Corsair XMS 2GB
Video Card(s) FireGL X3-256
Display(s) 1600x1200 SyncMaster x 2 = 3200x1200
Software Windows 2003
#20
So long as the clueless EU "specialists" don't know about SLI/Crossfire, then we are saved by multislot ;)

This also applies to "consumer" products. Nothing said about industrial boards ;)
 
Joined
Oct 2, 2004
Messages
12,374 (2.57/day)
Likes
5,817
Location
Europe\Slovenia
System Name Dark Silence 2
Processor Intel Core i7 5820K @ 4.5 GHz (1.15V)
Motherboard MSI X99A Gaming 7
Cooling Cooler Master Nepton 120XL
Memory 32 GB DDR4 Kingston HyperX Fury 2400 MHz @ 2666 MHz
Video Card(s) AORUS GeForce GTX 1080Ti 11GB (1950/11000 OC Mode)
Storage Samsung 850 Pro 2TB SSD (3D V-NAND)
Display(s) ASUS VG248QE 144Hz 1ms (DisplayPort)
Case Corsair Carbide 330R Titanium
Audio Device(s) Creative Sound BlasterX AE-5 + Altec Lansing MX5021 (HiFi capacitors and OPAMP upgrade)
Power Supply BeQuiet! Dark Power Pro 11 750W
Mouse Logitech G502 Proteus Spectrum
Keyboard Cherry Stream XT Black
Software Windows 10 Pro 64-bit (Fall Creators Update)
#21
EU usually makes good decisions but what the fuck were they thinking here?! Has no one at whatever department this was, checked the power consumption graphs of the gfx cards from the last decade? Even though they can now pull 300W of power under full load, in idle, they use FAR less then any older gfx card ever did. Just look at new HD7000 with ZeroCore tech. When i bought HD5850 it was twice as fast as HD48770 that i had before. With exactly the same power consumption if not even a bit less. When i'm on desktop, i bet HD7950 that i have now uses less power than any other GFX card that i've used in the past. Despite the fact it's a 1,1GHz monstrosity with 3GB of 6GHz memory. When you increase output while decreasing consumtion is someting that i call improved efficiency. Also look at the portable devices. Everyone are so obssessed with low power consumption and they bring all of that tech to desktop and non portable devices as well.

So limiting gfx cards based on bandwidth (lol?) to make power consumption lower makes no sense.
 
Joined
Oct 10, 2009
Messages
867 (0.29/day)
Likes
207
Location
London, UK
System Name The one under the desk / Media Centre
Processor Xeon X3730@3.6GHZ / Phenom II X4 805E
Motherboard Gigabyte P55M-UD4 / Asus Crosshair III
Cooling Corsair H70 + 2*PWM fan / Arctic Alpine 11
Memory 16GB DRR3-1333 9-9-9-27 / 4GB Crucial DDR3-1333
Video Card(s) Asus DirectCU GTX 680 / Gigabyte 560TI
Storage Kingston V200 128GB, WD6400AAKS, 1TB Seagate 7.2kRPM SSHD / Kingston V200 128GB
Display(s) Samsung 2343BW + Dell Ultrasharp 1600*1200 / 32" TV
Case C'M' Silencio 550 / Some ancient SilverStone brushed aluminium media centre
Audio Device(s) No.
Power Supply Thermaltake Toughpower XT 675W / EVGA 430W
Mouse Mionix Naos 3200 / Generic PS2
Keyboard Roccat Ryos TKL Pro / Evoluent Mouse Friendly Keyboard (Logitech OEM)
Software Windows 7 Ult x64
Benchmark Scores Nah.
#22
The EU tends to "forget" decadent products with this kind of legislation. For example, you have car makers like Aston Martin looking at producing small, crap cars to reduce average emissions across their range.

But this seems especially poorly thought through, because it would effectively gimp technological progress without necessarily having much to do with efficiency. Hopefully it never sees the light of day, or can be campaigned against otherwise.

(Incidentally, I am overall pro-EU, in case I happen to give the opposite impression. The good stuff outweighs the occasional bureaucratic incompetence.)

So long as the clueless EU "specialists" don't know about SLI/Crossfire, then we are saved by multislot ;)
Bandwidth will still present a bottleneck.
 
Joined
Sep 15, 2011
Messages
978 (0.43/day)
Likes
215
Location
coast ,melbourne
System Name THE MEDIAMACHINE
Processor i5-3570k
Motherboard Asus gene v z-77 matx.
Cooling Antec h20 620
Memory 2x4gb g.skill ripjaws z 2400
Video Card(s) h.i.s radeon 7950 reference 3 gb- hooray!!!
Storage samsung 128gb~830 ssd. samsung 500gb hdrive.
Display(s) 22 inch tele.
Case circa 1996 grey rat box with no sides front.until my own is finished
Audio Device(s) inbuilt creative.supreme effects 3
Power Supply thermaltake tt-500w
Software win 7 x64-
Benchmark Scores Coming soon
#23
Is this true, or serious?

Meanwhile the buearocrats run mansions with 5000million lights on, heaters in every room, ten cars per family member, yachts, etc etc etc, what a joke.
 
Joined
Aug 12, 2010
Messages
6 (0.00/day)
Likes
0
Location
Bowling Green, Ky
Processor AMD Phenom II X4 965
Motherboard Asrock 770DE
Cooling stock
Memory 8 GB DDR3 1600
Video Card(s) MSI 6950 TWIN FROZR III 2 GB PE/OC
Storage WD Green 800AARS
Display(s) Asus VK193D
Case Elite Cool Master
Power Supply Cosair 750watt 80 Plus
Software Windows 7 64bit
#24
I'm glad I don't live in the EU! Pretty soon they'll be telling you how much air you can breath in a single day over there.
 
Joined
Oct 2, 2004
Messages
12,374 (2.57/day)
Likes
5,817
Location
Europe\Slovenia
System Name Dark Silence 2
Processor Intel Core i7 5820K @ 4.5 GHz (1.15V)
Motherboard MSI X99A Gaming 7
Cooling Cooler Master Nepton 120XL
Memory 32 GB DDR4 Kingston HyperX Fury 2400 MHz @ 2666 MHz
Video Card(s) AORUS GeForce GTX 1080Ti 11GB (1950/11000 OC Mode)
Storage Samsung 850 Pro 2TB SSD (3D V-NAND)
Display(s) ASUS VG248QE 144Hz 1ms (DisplayPort)
Case Corsair Carbide 330R Titanium
Audio Device(s) Creative Sound BlasterX AE-5 + Altec Lansing MX5021 (HiFi capacitors and OPAMP upgrade)
Power Supply BeQuiet! Dark Power Pro 11 750W
Mouse Logitech G502 Proteus Spectrum
Keyboard Cherry Stream XT Black
Software Windows 10 Pro 64-bit (Fall Creators Update)
#25
The EU tends to "forget" decadent products with this kind of legislation. For example, you have car makers like Aston Martin looking at producing small, crap cars to reduce average emissions across their range.

But this seems especially poorly thought through, because it would effectively gimp technological progress without necessarily having much to do with efficiency. Hopefully it never sees the light of day, or can be campaigned against otherwise.

(Incidentally, I am overall pro-EU, in case I happen to give the opposite impression. The good stuff outweighs the occasional bureaucratic incompetence.)



Bandwidth will still present a bottleneck.
Whats even more funny is that Aston Martin makes what? 50.000 cars? les? More, doesn't really matter. Even if they are super thirsty, it's still less than bunch of regular hatchbacks in tens of millions numbers that sell from Ford, Toyota, Hyundai or VW...

Like James May said, they should just buy a bicycle company to lower the CO2 emissions lol...