I also found some idiot post a negative review of this thing without even owning one.
And what did the guy say? He might have made some good points that made total sense.
Frankly, there might be some idiocy in the thing - regardless how well it is designed and fabricated. And no doubt this product is well designed and well made. But I note the EVGA promo claims,
The EVGA PowerLink has one primary function: to make your PC look even more awesome.
So it is all about aesthetics. Not about performance (and don't claim cooling because with a little attention to detail, proper cable management is easy to obtain).
EVERY TIME you add any break/connector in a circuit - especially a mechanical connector - you add some resistance, and possibly some parasitic capacitance and maybe some unwanted inductance too - both of which affect continuity in the circuits. But you also add the much greater potential a poor connection due to damage to the contacts, dust and other contaminants and corrosion too. Or just a loose connection due to poor assembly by the user, knocks during cleaning or other maintenance, or vibrations during transport, fan bearings, or heavy footfalls. And the potentials for any of these faults occurring increase over time as the device ages - especially after being connected and disconnected several times.
But note this device does not simply add two connectors in line (input and output), but multiple connections where you swap in and out the necessary power connector(s) to the card itself. And it adds
UNNEEDED filtering in the circuit too.
If someone feels the filtering is needed, then they are suggesting their power supply is low quality! Including EVGA PSUs! I note better cards themselves have very efficient filtering and regulation.
A couple cable tie wraps can make for a very tidy case interior for just a couple pennies.
Look at
this picture and note this device brings the power cable connector out to the end of the card - right into the middle of the air flow in the case, perhaps in the way of cooling for you RAM. Is that really better? Even for aesthetics?
Personally, I like EVGA products. As of late, I really like their PSUs - in part because EVGA PSUs have excellent regulation and ripple suppression to begin with. That is, EVGA and other quality PSUs have excellent filtering already!
This is just EVGA's marketing departing attempting to convince enthusiasts they need something they don't. Is that just a good marketing strategy, or idiocy? You decide. Would you think it was a needed product if it had Microsoft's or the HP brand name on it? Or idiocy?
I think I will stick with my tried and trued strategy and keep my cables dressed and tied back and pay attention to what's on my monitors.