Lower price is always good
This is a typical Black Friday trap.
Let's say we got goods that cost $500 on any given day and on Black Friday, sellers pretend that they used to cost $1500 and now it's a humongous 50% discount so you can "only" spend $750 on said goods. You're ripped off $250 more than usual and you also consider yourself lucky to buy it for "cheap."
We had middle class GPUs for 200 dollars 8 years ago. Now, these are sold for south of 500. Everything gets shrinkflated as well as, for example, RTX 4060 is generally parring RTX 3060 and for all intents and purposes cost about the same. Next-effin-gen, that's for sure.
And cherry on top: what do AMD do? They shitpost RX 7900 XTX for about 100 to 200 dollars cheaper than RTX 4080. Sure, it grants better raster performance per dollar. But every other aspect is a floorwiping. And it gets even worse in lower end where upscaling is needed the most and FSR being behind is a much bigger problem.
This is why NV move the bar. 3 gens ago, xx70 was 400 USD. 1 gen ago, 500 USD. Today, 600 USD. Tomorrow? Probably $750. With, apparently, less performance than in 4080 (xx70 GPUs traditionally had a perk of matching last-gen xx80 Ti/90 SKUs in performance with 4070 being the first to trail behind).