No they're not, they're focusing on x86 enterprise which has a much larger T.A.M. than consumer GPUs, and much better repeat customers once you get them... The same thing cannot be said for consumers who, just based on the sheer volume of psychological research, make purchasing decisions based on a completely irrational (as in non-empirical) basis. Just look at the data from the late 2000s and early 2010s when AMD offered faster GPUs at a better value proposition and Nvidia still outsold them by a large margin.... Say what you will about AdoredTV, but he made a great multipart series on this very subject about two years ago with full reference citations so you know the data is accurate. A lot of people will just knee-jerk claim "drivers" as the reason for this, but other than a bunch of completely anecdotal evidence (as in people anecdotally claiming this on the internet with absolutely zero empirical evidence to back this up, or even research from a trusted source) there's no really compelling evidence to back this up.
It may be a tenuous Analogy, but it is sort of like how the vast majority of people who first time watercool just automatically buy EK without even bothering to research alternatives, then these people post their builds on social media and YouTube, so they get more mind share causing more people to just assume to buy EK without looking at alternatives because since they see it everywhere they just automatically assume it "must be the best". Same thing with Nvidia, people are bombarded with articles stating Nvidia owns 80% of the consumer dGPU market, so people see this and assume that has to mean they're the best so they automatically buy Nvidia, it's like a self fulfilling prophecy. I'm not going to claim Nvidia makes bad products, that's not the case, but I will say that "most popular" does not automatically equate to the best product.... We can all agree that McDonald's sells more food than any other restaurant, but would anyone claim they have the best "product" with respect to quality?
AdoredTV might present some facts but he clearly twist those fact so it fits his narrative. for example in one of his videos especially about those "nvidia mind share" he showed the financial report for both AMD and nvidia in 2010 and said the fact that AMD revenue in the red and nvidia in the green is the definite proof that people only buy nvidia even when AMD have better product. those that has been following AMD and nvidia back in 2009/2010 knows that is a pure lie from Jim. AMD end up in the red because of the decision they make to buy ATI back in 2006. in fact AMD is so competitive back then nvidia actually end up losing market share to AMD.
AMD has finally surpassed NVIDIA in terms of shipments of discrete graphics (graphics cards), according to market research firm Mercury Research, in a report released on Wednesday. AMD's discrete graphics products held 51% of the discrete graphics market, with NVIDIA slipping down to 49%, in...
this is one of the exact proof when AMD have really good product consumer actually starts buying their product.
about the driver thing...it is a bit more complicated but i will not going to say there is no evidence to back it up. just ask those with 5k series that have to return their card two or three times (i even know a guy that have to replace his for four times) because of GSOD. back then AMD insisting the problem can be solved though driver updates but we all know it is something that happen quite severely on 5k series. even happen on 6k series. and then AMD decided to kill 4k series driver support after 3 year plus. those that are affected by this obviously are more wary to get another AMD GPU in the future.