I understand that. The point I was try'n to make is the prices have been like that prior to the GTX 650 Ti Boost on Newegg. Check the rebates forms from all the AIBs on GTX 660s and they started 03/01/2013. The GTX 650 Ti Boost was released 3/26/2013 If your with-in Neweggs reach that comparison chart wouldnt make sense. Those GTX 660s with rebates have been at that price for the whole month of March and the GTX 660s were already at $199.99 without the rebates on the 26 (Zotac and EVGA). Edit: According to another review site on release when they checked MSRP with Nvidia When you also do a Compare & Buy on Nvidia website on the GTX 660 you get $199.99 EVGA and Zotac OC. The other cards show up aswell with there rebates as a note.