Announced last week, NVIDIA GeForce GTX 690 enthusiast graphics card started selling, at an MSRP of US $999 (prices vary greatly by region). A variety of add-in card (AIC) partners will launch their GTX 690 graphics cards today. The GeForce GTX 690 is a dual-GPU graphics card that packs two 28 nm GeForce Kepler 104 GPUs, arranged in an internal SLI configuration. Both these chips have all their components unlocked, including 1536 CUDA cores, and 2 GB of GDDR5 memory across a 256-bit wide memory interface. The card hence ends up with a total of 3072 CUDA cores, and 4 GB of memory. The card should be available on leading retail stores. Despite its high price, it could sell out fast.