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Entertainment for the massesIt was revealed as misinformation spread by the article's author. It's the same guy doing what he always does. Hell, his website name even hints at how credible he is. 'Semi Accurate'. However he provides exactly what the red oriented fan likes to see even if he's proven wrong, most times within days. As such his crap is usually plastered all over the forums with many an AMD / ATI fan gobbling it right up. Don't get me wrong, Nvidia fans have their vices too.
As proof of my claims, the only proof of his claims provided in each article are previous articles written by him. Each of these earlier articles are without solid or concrete proof, only providing articles written earlier yet by him as proof. When you read the things he writes as proof of his claims, the only way you could really reach his conclusion is if you took the most wild or sensational thing happening and assume that happens.
This man isn't a journalist, he's an entertainer.
The facts we need:
1.How much do these cards cost to make?
2.How much does Nvidia need to sell these cards for to make a profit?
Both you and I know we will never have a concrete on those figures, after the last 9 years in retail/sales I know how flexible the "rigid" prices are. If they pay $40 for a cards components and sell it retail for $150 they are not making enough for the sales volume generated, they jsut need to move slightly damaged product, and pay for their R&D costs. I have a feeling most of these company make more on the crap they shovel out, ATI still making a 9XXX series card? Old dies still in use, old memory they probably bought as a closeout, same for Nvidia. Tehy make money off old tech and the last generation and the peopel buying a $60 card that cost $10 to make and retail old bad chips that failed the high end, old memory, and cheap components.