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NVIDIA Slides Supercomputing Technology Into the Car With Tegra K1

btarunr

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#1
NVIDIA's new Tegra K1 mobile processor will help self-driving cars advance from the realm of research into the mass market with its automotive-grade version of the same GPU that powers the world's 10 most energy-efficient supercomputers. The first mobile processor to bring advanced computational capabilities to the car, the NVIDIA Tegra K1 runs a variety of auto applications that had previously not been possible with such low power consumption.

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#2
Energy efficiency in a car where a few watts mean nothing? Seriously, fire your marketing team, and not powered by Nvidia processors, unless you count the gaming cars as real. You might as well say that the Audi, BMW, and Tesla are powered by a Sanden A/C pump and logic unit, now with more efficiency, cause it has a bigger impact on performance and creature comfort than any Nvidia chip.
 
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#3
The extra monies Nvidia has been making has clearly been used well, Gsync and now this and whatever extra they have. Now if only AMD made money so that they could work on their CPUs or at least to be able to do more research :) ....
 
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#4
Interesting, can't ignore the kW motor upfront. What ICE system actually worries about power consumption? Could easily drop a Tesla, 16 core server system upfront in most cars without much worry for power draw or heat consumption. It's just another stop by for the coolant system that wouldn't even notice the heat even at full load.

But whatever helps improve ICE is good news so keep it up... I guess?
 
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#5
well when i think of mobile power consumption, i dont think of comparing it to saving power usage costs, but i think of passive cooling, battery life, you know, things important for mobile

so only this marketing is annoying, it reminds me of the tire & sometimes car commercials that imply your consumer product 'has the DNA of this professional multi-million dollar racing machine and engineering masterpiece'
 
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#6
Yup. Some CUDA is definitely what cars were missing the last few decades...
 
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#7
Energy efficiency in a car where a few watts mean nothing? Seriously, fire your marketing team, and not powered by Nvidia processors, unless you count the gaming cars as real. You might as well say that the Audi, BMW, and Tesla are powered by a Sanden A/C pump and logic unit, now with more efficiency, cause it has a bigger impact on performance and creature comfort than any Nvidia chip.
Hi [Steevo],
Welcome to the internet!
To help you understand this exciting new world, here are a selection of words and phrases kindly reprinted from our book:
Consumer Electronic Show Keynote Speech = PR Marketing
PR Marketing = Hyperbole and BS

Other noted examples of PR Marketing (also known colloquially as "boilerplate") can regularly be found at Intel's IDF and AMD's Developer Summit, along with virtually every other company on the planet.
For more information contact icandeconstructbumphthereforeiam@descartes.com
 
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#8
Hi [Steevo],
Welcome to the internet!
To help you understand this exciting new world, here are a selection of words and phrases kindly reprinted from our book:
Consumer Electronic Show Keynote Speech = PR Marketing
PR Marketing = Hyperbole and BS

Other noted examples of PR Marketing (also known colloquially as "boilerplate") can regularly be found at Intel's IDF and AMD's Developer Summit, along with virtually every other company on the planet.
For more information contact icandeconstructbumphthereforeiam@descartes.com
I wasn't aware, thank you so much!!!!


I love it when companies puke out PR, but I love you more, do you want to have my baby?
 
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#9
I love it when companies puke out PR, but I love you more, do you want to have my baby?
Oh c'mon, you know long distance relationships never work out.

As for the "story"...really, who gives a fck ? I'm sure I'm not alone with being imbued with an inbuilt PR/marketing filter- if that wasn't the case then the forums would be overrun with people picking the low hanging fruit that constitute press releases and investor strokefests............oh........nvm

Maybe it's the holiday season, but for a supposed enthusiast site, there seems to be some kind of massive quota for disparagement that needs to be fulfilled for every article. All that's really needed to complete the whine tasting is for someone to cry about Tegra being an embedded-only option....then of course we'd have the forums warring over socket lifespan, upgrade paths, and box art.
 
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#10
Box art in this case being the cars its implanted in?

While normal PR BS spin is OK, this blatant turd of turds with a coat of turd wax was to smelly to let pass without some shenanigans about the mediocrity and lack of true insight and news Nvidia has made recently in attempts to hold up their end of the camp plate spinning competition.