nvidia's price cuts after the last price cuts .

wolf2009 · Jul 5, 2008

At what cost?

Our sources have revealed that NVIDIA has announced another round of price cuts to its AIBs (board partners) on the 9800 GTX, GTX 260 and GTX 280 GPUs.

It’s taking a further $17 off the 9800 GTX, which on top of the $30 channel rebate and £60 reduction announced when AMD/ATI launched the HD 4800 series, gives it a net price to AIBs of $165. This makes the target selling price of $199 very achievable.

If it hasn’t already, NVIDIA is chopping $30 off the AIB price of the GTX 260, leaving it at $222. The recommended selling price is apparently $329, which seems a healthy margin.

Again, if it hasn’t already, NVIDIA is knocking $90 off the AIB price of the GTX 280 to $392. The recommended selling price for the 280 is now $499.

A quick look at Scan this morning reveals that the price cuts have already taken effect. The BFG GTX 280 is going for £351.31, down from £422.87. The XFX GTX 260 XXX is now £246.69, down from £283.52, while the cheapest 9800 GTX is a mere £129.23.

An interesting issue arising from this move is the extent to which NVIDIA is protecting its AIBs and the broader channel from these price cuts. Even if it just protects the AIBs it could be looking at an additional bill of $10 million or so and, obviously, if it extends that to the entire channel the figure will be considerably higher.

The dilemma for NVIDIA is that any channel partners who it doesn’t protect are bound to be pretty unhappy at being left with stock that is now worth considerably less than it did when they bought it.

We would like to hear from any readers who have these GPUs in stock and find out if they have been informed of these price cuts by NVIDIA and if it is giving them price protection.

Source

Plz leave a thx .

Psychoholic · Jul 5, 2008

Nice, Just looked at the egg, they have a 260 for $299, and a 280 for $459(after mir) those prices are getting down into reality.

MKmods · Jul 6, 2008

thanks wolf for the info (glad I waited)

[I.R.A]_FBi · Jul 6, 2008

early adopters must feel shafted.

MKmods · Jul 6, 2008

it happens a lot.. I paid $159ea for my two 8600GTs :cry:

At least I am learning to wait a bit now for stuff. Another thing to consider is the worlds economy is gonna be in a bit of a tough time...

Most things are gonna be a mess for a while. Batten down the hatches folks :twitch:

wolf · Jul 6, 2008

HEEEEEEEEEEEELLLLLL YEAH

my options are now even more open......another 9800.......maybe a GTX280......

Psychoholic · Jul 6, 2008

Yeah, im gonna go ahead and just do another 9800, i love the card, the temps, and the way it overclocks. skipped out on my step up through bfg because i didnt want to wait for it.. i wish they would cross ship.

2X9800@800core + the new drivers = happiness.. lol

wolf said:
HEEEEEEEEEEEELLLLLL YEAH

my options are now even more open......another 9800.......maybe a GTX280......

WarEagleAU · Jul 6, 2008

At least they are more reasonable with their prices. I dont think its too little to late but I dont know how much help it will give them. At least they are in a decent ball park now.

wolf · Jul 7, 2008

Psychoholic;8723672X said:
9800@800core + the new drivers = happiness.. lol

i hear that!

ShadowFold · Jul 7, 2008

GTX 260 @ 200$ + me = Buy

HELL YEAA

ShadowFold · Jul 7, 2008

I cant believe more people arent seeing this!

candle_86 · Jul 9, 2008

MKmods said:
it happens a lot.. I paid $159ea for my two 8600GTs

At least I am learning to wait a bit now for stuff. Another thing to consider is the worlds economy is gonna be in a bit of a tough time...

Most things are gonna be a mess for a while. Batten down the hatches folks

depends where your at, North Texas wont suffer the same fate as the rest of the country, we are having billions of dollars pumped into our ecomomy right now.

http://cbs11tv.com/consumer/dfw.recession.proof.2.724370.html

Right now its good to be a Texan hehe

candle_86 · Jul 9, 2008

well on newegg the GTX260 is 329 and the GTX280 is 499, id say time to buy your cards woot

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nvidia's price cuts after the last price cuts .

wolf2009

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