Other World Computing, the world's leading destination for cutting-edge and easy-to-install Mac and PC upgrades and accessories, announced the immediate availability of the OWC Memory Upgrade Kits from 8GB to 32GB for 2013 iMac 27" models that became available today. OWC's kits offer memory configurations not offered by the factory as well as savings of more than $240 compared to same-size factory options. Like all OWC Memory Upgrade Kits, a 'how-to' install video and OWC Lifetime warranty are included. What it does: upgrading the memory of this iMac gives you more options and better performance. It's a low-cost improvement that gives Apple's latest OSX-including the upcoming Mavericks release-the space it needs for maximum performance. For hundreds less than what Apple charges, users can select an OWC upgrade to unlock the machine's true potential. Installation takes just a few minutes, and OWCs iMac Memory Upgrade Guide makes it easy to select the right memory for any Apple iMac model. Why it's cool: this is one of easiest Macs to upgrade and, just like the original 2012 model, a memory access panel on the rear of the 2013 model iMac 27" provides access to the RAM slots. Adding more memory is fast and simply involves installing new modules into the memory slots and reinstalling the access panel. Therefore, Mac performance experts recommend selecting the least amount of factory installed RAM when ordering an Apple 27" iMac. What it costs: New iMac owners seeking to max-out the RAM can select the $359.00 32GB OWC memory upgrade and save over $240 compared to the 32GB factory cost of $600. For even more savings, iMac owners can trade-in the two factory base 4GB memory modules. OWC memory upgrades for Apple 2013 iMac 27" 2.9GHz/3.2GHz i5 Models and 3.4GHz i7 Model: 8GB (2 x 4GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $97.99 o Add to existing 2 x 4GB factory-installed modules for 16GB total memory. Offers over 50 percent savings vs. factory installed 16GB option. 12GB (4GB + 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $131.99 o Add to existing 2 x 4GB factory-installed modules for 20GB total memory. Note: this is not available as a factory-installed option from Apple. 16GB (2 x 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $179.99 o Add to existing 2 x 4GB factory-installed modules for 24GB total memory. Offers over 50 percent more memory and 10 percent savings vs. factory-installed 16GB option. 32GB (4 x 8GB) PC3-12800 DDR3L 1600MHz Upgrade Kit with Lifetime Warranty. $359.00 o A 40 percent savings vs. factory-installed option. For more information, visit the product page.