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OWC Announces Mercury Aura Pro, First SSD Upgrade for MacBook Pro with Retina Display

btarunr

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#1
Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the OWC Mercury Aura Pro as the industry's first high-performance Solid State Drive upgrade for 2012 MacBook Pro with Retina display (rMBP) computers. Available in 480 GB capacity, the 6G (6Gb/s) SandForce Driven Mercury Aura Pro offers rMBP owners 87.5 percent more capacity than the factory 256GB model. Additionally, customers buying the $579.99 MSRP Aura Pro direct from OWC until September 30, 2012, will later receive the OWC Envoy Pro USB 3.0 bus-powered portable enclosure (a $59.95 value) for re-tasking the rMBP's factory flash module as an external drive at no additional cost.

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#2
Conflicted... on one hand this helps Mac users, on the other it hurts Apple.

Since the USB enclosure for the factory SSD is a nice touch, I'll give the nod to OWC! (especially since I'd like to see such a large capacity in proper mSATA form).
 
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#3
Conflicted... on one hand this helps Mac users, on the other it hurts Apple.

Since the USB enclosure for the factory SSD is a nice touch, I'll give the nod to OWC! (especially since I'd like to see such a large capacity in proper mSATA form).
How exactly does this hurt apple?
 
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#4
Definitely something for me to look into for my rMBP
 
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#5
How exactly does this hurt apple?
Because OWC now allows a choice in rMBP SSD upgrades, previously locked down my Apple due to a proprietary connector. Much like Dell power supplies in the 90's. PC Power and Cooling and others started offering Dell model specific power supplies so you didn't have to order an expensive unit from Dell.