It doesn't matter that it's a single gpu or not. All that matters is price to performance ratio. This card falls on it's face in that category. $50 more than the GX2? Ok, sure, justifiable. But there's a $200 price difference between the cheapest 280 and the cheapest GX2 on Newegg. You'd have to be insane to think that's justifiable. Once the price drops some, and drivers mature a little more, things may change a little, but as it stands, it's too expensive for what you get.