• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Research: customers prefer PlayStation 3 over Xbox360

malware

New Member
Joined
Nov 7, 2004
Messages
5,422 (0.76/day)
Location
Bulgaria
Processor Intel Core 2 Quad Q6600 G0 VID: 1.2125
Motherboard GIGABYTE GA-P35-DS3P rev.2.0
Cooling Thermalright Ultra-120 eXtreme + Noctua NF-S12 Fan
Memory 4x1 GB PQI DDR2 PC2-6400
Video Card(s) Colorful iGame Radeon HD 4890 1 GB GDDR5
Storage 2x 500 GB Seagate Barracuda 7200.11 32 MB RAID0
Display(s) BenQ G2400W 24-inch WideScreen LCD
Case Cooler Master COSMOS RC-1000 (sold), Cooler Master HAF-932 (delivered)
Audio Device(s) Creative X-Fi XtremeMusic + Logitech Z-5500 Digital THX
Power Supply Chieftec CFT-1000G-DF 1kW
Software Laptop: Lenovo 3000 N200 C2DT2310/3GB/120GB/GF7300/15.4"/Razer
While the Xbox 360 is already available and seems to be popular among end-users, loads of customers in the U.S. anticipate the PlayStation 3. Furthermore, the latter seems to be more popular compared to the Xbox360 among gamers in the USA, according to a research from NPD Group.
"When it comes to next-generation home video game console systems, Sony's PlayStation 3 has the highest awareness, familiarity and purchase intent among total respondents, gamers and non-gamers, followed by Microsoft's Xbox 360 and Nintendo's Revolution," reads NPD's most recent report, "Next Generation Console Study.
According to the report, brand loyalty appears to be a leading factor. Users prefer upgrading their old console to next generation from the same manufacturer. Also these who continue to play with their current platform will continue purchasing games for the system they currently own(58%). The install base of the PlayStation 2 is much larger compared to the Xbox, the PlayStation 3 has potential to grab higher market share compared to the Xbox 360. This report are based on a sample of approximately 15000 respondents from NPD's online consumer panel.

View at TechPowerUp Main Site
 
Top