Now here's the thing about PC games. Some developers are going directly to steam and not releasing a whole lot of hard copies. Codemasters with F1 2010 which had limited hard copies. Eugen Systems, the maker of R.U.S.E which was only available from Steam from what I know. So the idea that a hard copy of a game designed to work with steam is not the whole picture. I serious doubt people would care about that when they can get the game in less then 30 minutes if it takes them several hours to download (for example). So it's not really Steam to blame here as there are other factors that do come to play. But needless to say, as it is obvious, it has been getting hard to get PC launched games in the B&M stores for sometime now (years) before this article was released. So, if retailers want to change their perspective about Steam they have to get more involved in the PC gaming market. Start stocking up on current and just release PC games. Also, make sure that developers make copies available for sale among other things. Source Side note: I thought I read a similar thread here but couldn't find it.