• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Return on Investment (OS)

Joined
Mar 21, 2021
Messages
892 (4.96/day)
Location
Colorado, U.S.A.
System Name HP Compaq 8000 Elite CMT
Processor Intel Core 2 Quad Q9550
Motherboard Hewlett-Packard 3647h
Memory 16GB DDR3
Video Card(s) NVIDIA GeForce GT 1030 GDDR5 (fan-less)
Storage 2TB Seagate Firecuda 3.5"
Display(s) Dell P2416D (2560 x 1440)
Power Supply 12V HP proprietary
Software Windows 10 Pro 64-bit
I understand why the Mac OS is free, one has to buy the hardware to run it, but where is the return in investment for Windows 10? Sure new machines need a license, but I have 5 old machines that originally had Windows 7 and that entitled me to a free upgrade to Windows 10 and ongoing updates.

Is this a reasonable way to make money? and why move to Windows 11 if not to also move to a new pricing scheme?
 
Last edited:
Joined
Nov 13, 2007
Messages
8,527 (1.69/day)
Location
Austin Texas
System Name Chernobyl
Processor 10850K @ 5.1
Motherboard MSI 490-A PRO
Cooling 280MM water Loop
Memory 32 GB 4300 Mhz DDR4 19-19-19-39-440 trfc
Video Card(s) MSI Ventus RTX 3080
Storage 3x1TB SSDs, 2TB SSD
Display(s) LG CX OLED 48"
Case Lian Li O11 Dynamic Mini
Audio Device(s) Bose Solo
Power Supply Corsair SF750
Mouse Logitech GPro Wired
Keyboard tecware phantom w/ pudding keycaps
Software Windows 10 64 Bit
Do you mean for Microsoft? It's a way for them to retain market share and have you continue using their stuff...

It's also a great way to keep competition and piracy at bay. If they kept windows pricing the way it was, they risked an alternative gaming/user OS (i.e. steamOS, chrome) coming in and eating away at their marketshare. The return of more users is much greater than milking each individual customer to the maximum extent.

Not to mention what you did accounts for a tiny fraction of what most users do, most of their money comes from OEMs, companies, etc. They don't really care that power users can use it for essentially "free" even though it officially costs "$199" for the pro version.
 
Last edited:
Joined
Jan 17, 2010
Messages
11,964 (2.81/day)
Location
Oregon
System Name Juliette // HTPC
Processor Intel i7 9700K // AMD Ryzen 5 5600G
Motherboard ASUS Prime Z390X-A // ASRock B550 ITX-AC
Cooling Noctua NH-U12 Black // Stock
Memory Corsair DDR4 3600 32gb //G.SKILL Trident Z Royal Series 16GB (2 x 8GB) 3600
Video Card(s) EVGA GeForce RTX 2080 XC ULTRA GAMING// APU
Storage Samsung 970 EVO NVMe 1Tb, Intel 665p Series M.2 2280 1TB // Samsung 1Tb SSD
Display(s) ASUS VP348QGL 34" Quad HD 3440 x 1440 // 55" LG 4K SK8000 Series
Case Corsair Obsidian Series 550D // Silverstone Granada GD05
Audio Device(s) Focusrite Scarlett 4i4 // HDMI to Samsung HW-R650 sound bar
Power Supply Corsair TX850M // SeaSonic G Series 550w
Mouse Cooler Master MM710 53G
Keyboard Logitech 920-009300 G512 SE
Software Windows 10 Pro // Windows 10 Pro
Mac OS is not free. You bought into "Think different" Now every upgrade, new hardware, software support is designed to keep you Apple. Now they are nice and definitely have some advantages but not as versatile as IBM PC, which has the majority of the market by far, for a reason
 
Joined
Oct 17, 2014
Messages
8,198 (3.24/day)
Location
USA
System Name Paladin Endwalker
Processor Ryzen 6800X 8-Core
Motherboard AM5 x670
Cooling Vetroo V5 (White with two fans in push/pull)
Memory DDR5 --- 2x16gb (32gb)
Video Card(s) RX 7800 XT
Storage Samsung 1080 Pro Gen5 NVME 1TB
Display(s) LG 42" 120hz 4K OLED
Case Montech Air X (White)
Audio Device(s) SennHD58X, Schiit Asgard 2 AMP, Modi 3 DAC
Power Supply EVGA 700w Gold
Mouse Razer Naga X (2021 Edition)
Keyboard Logitech Cherry Mx Red
VR HMD Valve Index 2 (TBD)
Software WIndows 11 and Linux Mint (Dual Boot)
I understand why the Mac OS is free, one has to buy the hardware to run it, but where is the return in investment for Windows 10? Sure new machines need a license, but I have 5 old machines that originally had Windows 7 and that entitled me to a free upgrade to Windows 10 and ongoing updates.

Is this a reasonable way to make money? and why move to Windows 11 if not to also move to a new pricing scheme?

telemetry go nom nom nom for M$ profits. that's why they give you the free upgrade. data and user behavior are king.
 
Joined
Mar 21, 2021
Messages
892 (4.96/day)
Location
Colorado, U.S.A.
System Name HP Compaq 8000 Elite CMT
Processor Intel Core 2 Quad Q9550
Motherboard Hewlett-Packard 3647h
Memory 16GB DDR3
Video Card(s) NVIDIA GeForce GT 1030 GDDR5 (fan-less)
Storage 2TB Seagate Firecuda 3.5"
Display(s) Dell P2416D (2560 x 1440)
Power Supply 12V HP proprietary
Software Windows 10 Pro 64-bit
While I might be willing to pay a one time price for Windows 11, I would not be happy with a monthly or yearly subscription.
 
Joined
Oct 17, 2014
Messages
8,198 (3.24/day)
Location
USA
System Name Paladin Endwalker
Processor Ryzen 6800X 8-Core
Motherboard AM5 x670
Cooling Vetroo V5 (White with two fans in push/pull)
Memory DDR5 --- 2x16gb (32gb)
Video Card(s) RX 7800 XT
Storage Samsung 1080 Pro Gen5 NVME 1TB
Display(s) LG 42" 120hz 4K OLED
Case Montech Air X (White)
Audio Device(s) SennHD58X, Schiit Asgard 2 AMP, Modi 3 DAC
Power Supply EVGA 700w Gold
Mouse Razer Naga X (2021 Edition)
Keyboard Logitech Cherry Mx Red
VR HMD Valve Index 2 (TBD)
Software WIndows 11 and Linux Mint (Dual Boot)
While I might be willing to pay a one time price for Windows 11, I would not be happy with a monthly or yearly subscription.

I don't think you have to worry about that. M$ knows it has limits, and if they did that, they would push a lot of us to Linux. At least us PC builders, playing Steam games on Linux isn't nearly as hard as it used to be. So yeah, they wouldn't risk doing that. I sure as heck would be switching to Linux. lol
 
Joined
May 28, 2020
Messages
752 (1.58/day)
System Name Main PC
Processor AMD Ryzen 9 5950X
Motherboard ASUS X570 Crosshair VIII Hero (Wi-Fi)
Cooling EKWB X570 VIII Hero Monoblock, 2x XD5, Heatkiller IV SB block for chipset,Alphacool 3090 Strix block
Memory 4x16GB 3200-14-14-14-34 G.Skill Trident RGB (OC: 3600-14-14-14-28)
Video Card(s) ASUS RTX 3090 Strix OC
Storage 500GB+500GB SSD RAID0, Fusion IoDrive2 1.2TB, Huawei HSSD 2TB, 11TB on server used for steam
Display(s) Dell LG CX48 (custom res: 3840x1620@120Hz) + Acer XB271HU 2560x1440@144Hz
Case Corsair 1000D
Audio Device(s) Sennheiser HD599, Blue Yeti
Power Supply Corsair RM1000i
Mouse Logitech G502 Lightspeed
Keyboard Corsair Strafe RGB MK2
Software Windows 10 Pro 20H2
While I might be willing to pay a one time price for Windows 11, I would not be happy with a monthly or yearly subscription.
And that's probably why Windows 10 (and probably 11) doesn't have a subscription model. The rest of Microsoft's software stack does, because they know their customers are willing to pay a monthly/yearly fee for the software as opposed to a one-time payment.
But with their OS there isn't as much willingness from the market to continously pay. In fact they'd probably lose more money from people moving to other solutions if they enacted a forced subscription to keep your Windows installation activated.
Though Windows 10 isn't really about the purchase anymore, they earn way more from gathering user data. That's also why they're not that adamant about punishing pirated/cracked activations and why they practically allow the entire OS to run without activation indefinitely.
 

Solaris17

Dainty Moderator
Staff member
Joined
Aug 16, 2005
Messages
22,447 (3.82/day)
Location
Florida
System Name Venslar
Processor I9 7980XE
Motherboard MSI x299 Tomahawk Arctic
Cooling EK Custom
Memory 32GB Corsair DDR4 3000mhz
Video Card(s) Nvidia Titan RTX
Storage 1x 250GB 960 EVO | 1x 500gb Intel 720p | 32TB SAN
Display(s) 3x AOC Q2577PWQ (2k IPS)
Case Inwin 303 White (Thermaltake Ring 120mm Purple accent)
Audio Device(s) Schiit Fulla 3 on Beyerdynamic DT 990 Pros
Power Supply Seasonic 1050W Snow
Mouse M55 RGB PRO (White)
Keyboard Ducky Shine 6 Snow White
VR HMD HTC VIVE
Software Windows 10 x64 Pro
Windows money like mentioned comes from OEMs and enterprise licensing.

Microsoft itself makes money from azure and products in the data center space like SQL or windows server.

about the only thing in the consumer space they make big profits on is office.

they don’t care about your windows 7 to 10 upgrade at all. Consumer windows is just a tool to keep you in a larger eco system so they can make money off of office or their game studios
 
Last edited:

qubit

Overclocked quantum bit
Joined
Dec 6, 2007
Messages
16,762 (3.33/day)
Location
Quantum Well UK
System Name Quantumville™
Processor Intel Core i7-2700K @ 4GHz
Motherboard Asus P8Z68-V PRO/GEN3
Cooling Noctua NH-D14
Memory 16GB (2 x 8GB Corsair Vengeance Black DDR3 PC3-12800 C9 1600MHz)
Video Card(s) MSI RTX 2080 SUPER Gaming X Trio
Storage Samsung 850 Pro 256GB | WD Black 4TB | WD Blue 6TB
Display(s) BenQ XL2720Z (144Hz, 3D Vision 2, 1080p) | Asus MG28UQ (4K, 60Hz, FreeSync compatible)
Case Cooler Master HAF 922
Audio Device(s) Creative Sound Blaster X-Fi Fatal1ty PCIe
Power Supply Corsair HX 850W v1
Mouse Microsoft Intellimouse Pro - Black Shadow
Keyboard Yes
Software Windows 10 Pro 64-bit
While I might be willing to pay a one time price for Windows 11, I would not be happy with a monthly or yearly subscription.
You don’t have to worry about that. The real money is in the yearly Office 365 license that many people pay and their expensive server versions of Windows.

Market share is everything to Microsoft and they’ll do whatever it takes to keep it, including giving away the OS. It will be interesting to see the pricing model for W11, especially if it’s a free upgrade from W10.
 
Top