Intel wont like being massacred, because its mostly their decision (with just about X10 R&D budget and people like Jim Keller under their work force). There could be a window of time where AMD's CPUs could serve as "best option" for many users.You are kidding right? If this thing truly does get the rumored 15% IPC increase and 10% clockspeed increase (Over 12nm Ryzen 2), it will be a massacre for Intel.
It would be so bad that it's likely AMD's cheap R5 3600 would beat Intel's $450+ 8-core i9 at EVERYTHING. We will have to wait and see of course, but if this rumor is true - game over at every price point and use case.
Currently 8700K and 2700X go head to head in most high end user decisions, and that's good. but, intel is also adding 33% core count, that could shrink the multitasking differences between the two.
Both might get over 8 cores for mainstream by 2020 as well.
Why expect less than a very calculated and controlled competition? nobody likes pulling all their guns on the first act. This isn't a Cinderella story, and if you've been around for enough years you know that.
I really don't get the people who go bananas and pull hair out of their heads for every possible announcement.