I knew this day would come, the prices are now accepted.
One company is greedy, and the other has a right to make a profit.
Yea it's a shame. I really hate people who say "these prices are OK, because they are as powerful as NVIDIA's cards", or just generally say it's ok because they are powerful on their own, 4K, bla bla bla...
NVIDIA pushed up the prices hard when they had monopoly, now a medium range card costs as much as a high-end did only a few generations ago.
Same on the CPU front, now an i5 costs as much as a full-fledged i7 did 4-5 years ago and AMD upped their prices, matching Intel's. Sure we had 15-20% performance improvement compared to previous generation, but coming with a 20% increased price. There is no progress in price/perfomance there.