Lets hope that AMD videocard divizion(ex ATI) will continue to make quality GPU's because if not the market will be f*** up.THEINQUIRER(http://www.theinquirer.net/default.aspx?article=33529)
JUST LIKE NVIDIA killed the 3dfx and Voodoo brands at the moment of their biggest strength - when Voodoo was to GeForce what Ferrari is to Volkswagen, AMD is sending ATI, RADEON and the rest of the ATI brands into Oblivion. Not The Elder Scrolls: Oblivion one, of course.
Since this was a company buyout and not a merger, it is not surprising that the AMD execs decided to kill the ATI brand. People will just have to get used to the fact that now they can buy CPUs, graphic cards and motherboards with full AMD branding. Since AMD uses green for its own corporate colours, you can expect that the whole AMD platform is now green - both AMD and Nvidia are fans of British racing green.
The death of the ATI brand will pretty much start immediately, so you can expect that the fall line-up of chipsets and graphic processors will bear AMD branding. It will be certainly interesting to see that actually the best chipset for Conroe, or Core 2 Duo is actually coming from - AMD.
Knowing that AMD likes to create names starting with obligatory "on" at the end of the brand name, we would not be surprised if all of the new AMD products follow suit.
You can expect that the current "Imageon" brand will remain intact, since it does end with the "on" and fits AMD's mantra perfectly (Athletic+on, SemperFi+on, Imagine+on). µ
There are roumers that AMD will go down, because buying ATi , INTEL has mutch better CPU (Conroe) and killing Ati brand (All the ATi fanboy will now switch teams maybe to nVidia or maybe to whatewer AMD will relese) but i think that AMDs well payed people had thinked about this and its for theyr best.....anyway lets hope this is for our best ...the costumer.