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That Dodgy Intel Ivy Bridge DX11 'demo' at CES 2012

qubit

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#1
That Dodgy Intel Ivy Bridge DX11 'demo' at CES 2012 (UPDATED)

Word has been flying round the internet about Intel's dodgy Ivy Bridge DX11 'demo'. Intel's Mooly Eden, VP, PC Client Group was attempting to demonstrate a racing game on a prototype laptop – 'ultrabook' - fitted with an upcoming 22 nm Ivy Bridge processor with a racing wheel attached and allegedly rendering DX11 graphics. However, as is very apparent at the start, it's actually a video, because the control panel for the free VLC video player pops up for a few seconds. Eden then 'drives' a car and after a few seconds puts up one hand and then the other, because as he says "they are driving it from backstage". However, there was no one driving the game "backstage", as it was just a video and Eden doesn't say anything about this at any point in the presentation.

Show full news post
 
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#2
Here's the thing though, why did Intel bother themselves to go trough all this trouble?
They could have just said: "Ivy Bridge's GPU can render/run DX11 games in ultrabooks."
Intel fanboys would be all like: "Oh yeah!" "Int3lz is the b35tz!!" "Take that AMD!"
The rest of us: "We will patiently wait for benchmarks."















AMD fanboys would probably just take what they have now and use it.
 
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#3
Sweet, right now I live about 15 min. away from Santa Clara in Mountain View.... I should go there during lunch and ask to play.
 
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#4
I'm fully willing to believe their new toy can play games that well, but that doesn't change the fact that this is still a very awkward, somewhat entertaining display of dishonesty. Hell, even if it had been convincing and we'd found out afterwards that it was a video I don't think it'd be getting as much attention as it is. It's only because the demonstration was such a metaphorical car crash from start to finish that this is spreading across the internet like wildfire.
 
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#5
He could have just been honest about it to start with, instead of only admitting after falling over himself.

I'm still likely to buy IB when it's out as I'm confident it will be a winner, just like most people; which poses the question, why even pretend he's playing a game in the first place?
 
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#6
Anand playing the live demo here
 
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#7
If I recall correct, Ivy Bridge is being made on a 22nm process, not 28nm like its being stated in the first part of the article.

Apart from that, good article!

Noone likes being lied to, especially when the stakes (apparently) are as high as they are for this product, and they shouldnt just be allowed to get away with it.
 

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#8
A-hem!

I would embed the vid but I don't know how...

Intel Ivy Bridge DX11 Demo - YouTube

... personally I couldn't give a rats about this 'fake' demo BS, I want to know more about what they're doing with the material from project Offset.
 
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#9
Men went to the moon?

:laugh:

LC
 
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#10
Intel make the best cpus, AMD make the best graphics and therefore the best fusion cpus.
 
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#11
No demo would have been better than a fake. The racing wheel made it all the more epic.
If they wanted to show a video, of the capabilities they should of said so. :shadedshu:wtf:
 
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#12
Either it can run it or it can't. This was a stupid idea on Intel's part. If isn't ready, pull an AMD and do paper launches. This just speaks that they are not confident in it. Now whether that is hardware related, or driver...still remains to be seen. My money would be on hardware, but you can't dismiss Intel's poor drivers either.
 
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#13
I love how he used VLC lmao!

If your really bothered by this then you have a problem, companies play games like this all the time (pun not intended).
Proof will be in the pudding, sure its DX11 compatible but that doesnt mean it will run DX 11 games well does it? Im more interested in Ivy Bridge power usage.
 
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#14
A-hem!

I would embed the vid but I don't know how...



... personally I couldn't give a rats about this 'fake' demo BS, I want to know more about what they're doing with the material from project Offset.
Fixed

Either it can run it or it can't. This was a stupid idea on Intel's part. If isn't ready, pull an AMD and do paper launches. This just speaks that they are not confident in it. Now whether that is hardware related, or driver...still remains to be seen. My money would be on hardware, but you can't dismiss Intel's poor drivers either.
The video above says it can.
 
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#16
with the lag at the begining looks like it could bearly play the video let alone the game.
 
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#17
with the lag at the begining looks like it could bearly play the video let alone the game.
It's hilarious when people can't read past the first post. I'll post it again. Just for you.

 
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#18
i read all the posts ?? where did it say ivy bridge except in the title. the screen was white when he went to show the GPU that was running.
 
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#19
New meme time (no I'm not posting it - it's ban-juice :laugh:)

i read all the posts ?? where did it say ivy bridge except in the title. the screen was white when he went to show the GPU that was running.
He said he was going to take a still at the end. I couldn't find it on Anandtech's site, but I only looked quickly. The uploader of the vid is someone from Anandtech.
 
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#20
i think this is the link
 
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#22
VLC popup??? Didn't they planned, i mean, A BIT MORE :laugh:
 
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#23
I guess Intel have not figured out how to make the drivers for the game properly by the DEMO deadline.

As long as what they showed is what the promise it is going to be then I do not see any issue with this.

Besides having trouble meeting the deadline.
 
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#24
Mistakes happen at conventions all the time. I do think Intel should have clarified it was a video from the beginning and explained the whole time constraints thing. They clearly tried to be a little deceptive which is just wrong...
 
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#25
the anandtech demo only featured 1 race car instead of actual race with multiple cars '__'