Transcend Information, Inc., a worldwide leader in memory and storage products, today announced the company’s first 64GB Class 10 SDXC memory cards. Featuring an unprecedented amount of storage capacity and ultra fast transfer rates up to 25 MB/s, Transcend’s new Ultimate SDXC cards are perfect for consumers in need of extended Full HD video recording time and improved camera performance for high-resolution digital photography. SDXC (Secure Digital eXtended Capacity) is the next-generation standard for SD cards established by the Secure Digital Association (SDA). With supported capacities up to 2TB, SDXC offers vastly greater storage potential compared to the SDHC standard, which only supports capacities up to 32GB. A 64GB SDXC card can store a maximum of 26208 pictures (based on 5 megapixel JPEG compression format), 352 hours of standard quality video (MPEG-4 video at 384 Kbps), or 640 minutes of 1920x1080 Full HD videos. Thanks to its use of the exFAT file system that supports files larger than 4GB, Transcend’s SDXC cards are the ideal complement to today’s high-end SDXC-compatible DSLR cameras and HD camcorders. Fully Class 10 compliant, Transcend Ultimate SDXC cards boast read speeds up to 25 MB/s. This exceptional data transfer performance not only prevents lag when recording 1920x1080 Full HD videos, but also enables high-speed consecutive shooting at sporting or other fast-motion events. As more and more consumer electronic products such as HDTVs, Blu-ray players and mobile phones are expected to support SDXC in the near future, widespread adoption of SDXC is just around the corner. Transcend’s new SDXC cards are comprehensively tested for compatibility and reliability, and carry Transcend’s renowned Lifetime Warranty.