To my eyes, I don't see AMD as having a horse in the race from the 1060 on up. While some comparisons can be made that can make a good case to the contrary... when all things are considered, again ... I don't see a hard choice for what I do and those we assist on building their own, but that doesn't include everyone ... Do the analysis from the perspective of your situation. Here's an example (480 vs 1060) comparison for a build we were involved with some time back. We provided the source material and helped the user do his own comparison. This was the result.
The correct choice will ultimately depend on what games you play. What we know:
1. Which one - Not all cards are created equal but this is especially true with the RX 480. Techpowerup writes:
https://www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/28.html
2. Out of the Box performance - So let's compare two cards from the same (MSI) manufacturer and model line (Gaming X). From above link:
3. AIB Cards - From the above, we see that the MSI RX 480 is 7% faster overall in TPUs 16 game test suite. From Below, the MSI 1060 Gaming X is 3% faster than the reference 1060 ... so we can can conclude that at the time of testing the MSI 1060 was 10% faster than the MSI 480 in the 16 game test suite
4. Overclocking - We see there that the MSI 480 overclocks 8.6% and the MSI 1060 overclocks 15.1%.. So when the 1060 (10% performance advantage) is overclocked, the relative difference would be:
https://www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/26.html
https://www.techpowerup.com/reviews/MSI/GTX_1060_Gaming_X/27.html
110% x (115.1 / 108.6) = 116.6% of the 480s speed or 16.6 % faster
As for difference between brands ... the various brands trade wins depending on generation and model line but the EVGA SC is one to avoid as, unlike the competition, they use a reference PCB and reference style PCB cooling.
5. Driver improvements - AMDs driver improvements have improved the performance of the 480 since originally tested. As we can see from the link here, TPU tested the results from the latest driver improvements and found an increase if 2.1% at 1080 p average across 21 games:
https://www.techpowerup.com/reviews/AMD/Radeon_Crimson_ReLive_Drivers/6.html
Unfortunately, we have no info on what improvements have resulted from newer nVidia drivers but suffice to say, those improvements have not erased that 10% gap outta the box (16.6% in both overclocked).
6. Cost - At the time, the MSI 1060 6GB was about $15 more than the MSI 480 8GB on newegg. But there are other costs worth considering
7. Power - There is a significant difference in power usage between the two cards. One of the reasons for the MSI 480s performance,as stated in the review, is because it is able to use more power than many other 480s. That's 75 watts in typical gaming and 99 watts peak
The MSI 480 draws from 196 - 224 watts
The MSI 1060 draws from 121 - 125 watts
https://www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/21.html
8. Power Costs - While this is something you normally wouldn't consider, when cards are very close in performance, it may be of significance to many users, especially those in Europe and especially in urban / suburban locales.
75 watts x 35 hours per week x 52.14 weeks per year x 3 years usage x $0.131 US average electric cost per kw-hr / (1000 watts per kw=hr x 85% efficiency) = $63.28
9. Case Cooling - The rule of thump for case fans in a relatively quiet system is one (1) case fan per 75 watts for power. So for comparable interior case temps, you might want to include the cost of an extra case fan.
10. Noise - The 480 is 3 dbA louder than the 1060
https://www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/22.html
https://www.techpowerup.com/reviews/MSI/GTX_1060_Gaming_X/23.html
https://www.techpowerup.com/reviews/MSI/RX_480_Gaming_X/6.html
https://www.techpowerup.com/reviews/MSI/GTX_1060_Gaming_X/6.html
So ... that's the data ... it's up to each user to look at the data, adjust accordingly for overclocking, power, etc and decide how each pieece of info affects your individual situation.
- If you don't use MSI Afterburner, then the OC advantage may be of no interest to you
- If you wear headphones, then the noise advantage will be of no interest to you
- Initially the 480 has an apparent cost advantage but the larger PSU requirement and extra case fan eats that up. Considering power costs along with the preceding, the 1060 is the more cost effective buy by far
- If you already have an oversized PSU then the power advantage is of no interest to you
- If you don't pay for electricity cause it's included in rent, then the power advantage is of no interest to you
- But most of all, if those 16 - 21 games that TPU uses for testing are not ones you play, then you need to pay specific attention to how each performs in games you do play... so start here and see how each performs in the games you are interested in.
The result here is not the point. How each individual arrives at their choice will be different for everyone,
there is no "wrong choice" here. It's in each users interests to find factual data and look at all factors; a card's advantage in any particular may be pertinent to you, for another it may not.