And $400 for a Blu-Ray player and movies at $30-40 a pop are more practical? Streaming is definitely more practical right now, and will only get more practical as time goes by. Even if in 4 years you can get a blu-ray player for $50 and movies for $15, everyone will have a super fast broadband connection and some form of set-top box. And in four years, everyone who doesn't have an HDTV right now will be upgrading. Those people are going to go for the most convenient way to get HD movies, which means skipping the disc player.