PLEASE READ BEFORE VOTING This is multiple choice. Select all prices that you think are still competitive. *1 OK, so the GTX 280 is approximately 0%-35% faster than the 4870 depending on the application/benchmark. AND, it consumes the same power or less. (Therefore performance/watt is also better). *2 What do you think the "right price is" for the GTX 280 to complete with the $300 4870? If you are thinking about a 4870, what price does the GTX 280 have to be in order for you to switch to nVidia. The logic is as follows: The same price or less, or Less than 25% higher price (less than $375) because 4870 meets my needs. A better spec'ed card has to give a better performance/price ratio because I am already at the top of my budget. 25%-50% higher price ($375-$450) is OK to reflect $ for $ increase in performance and better performance/watt. 50%+ ($450+) because for the top dog you need to pay top dollar. This is the Intel formula. Prices increase exponentially with performance. PLUS CUDA is interesting for me, definately Value Added to me, Joe Consumer. Please select your price point based on the assumption that the 4870 alternative will cost you $300. This is multiple choice. Select all prices that you think are still competitive. * Note 1: Select all prices that you would buy at. If you think $400 is the maximum price point, then select all options up to $400. Note 2: These statements are subjective summaries of benchmarks posted in the last few days.