I was reading this news thread regarding Swiftech's new pre-assembled cooling kits and noticed that users complained about why AM3 (including AM2/AM2+) mounting hardware wasn't included in the new kits (or any old kits for that matter). This was the response Swiftech's CEO replied with: It's no doubt that Intel dominates AMD in terms of market share but factors such as differences in platforms (desktops, laptops, netbooks, mainstream, enthusiast, etc) all contribute to that matter... which really isn't relevant seeing as enthusiasts make up only a very small percentage of the consumer base. Now, I would have assumed that the market for such water cooling kits are limited to the enthusiast market which consist of people like us (okay I'm arguable/not even), people who would even think about considering buying a $300 water cooling kit. This leads me to my question: Does Intel still have a significant lead over AMD in the enthusiast market? Is the lead large enough to justify not including AM2/AM2+/AM3 compatibility with their kits? IMO, it probably costs them $5 more to make the AMD mounting hardware and nothing extra to include. $5 won't really make a difference considering it's a $300 kit but to have to package, ship, go through customs and whatever, people would likely be paying $15-$20 after shipping if they bought it separate.