Many computer enthusiasts say that Apple is a company with questionable business ethics and overpriced products, but from my recent experience I would have to disagree and commend Apple for their excellent customer service. I purchased a new iPad about two weeks ago and waited for my case and screen protectors to arrive before opening it. When the goods arrived, I unwrapped my new toy. But upon opening it I immediately noticed there was a stuck pixel-like blemish on the screen. A little diagnosis later and the conclusion was reached that the blemish was neither a dead pixel nor a ding on the surface, it was something under the screen. With that information, I went to exchange the iPad at the Apple store. I unfortunately arrived without making an appointment. The wait time was said to be over two hours. I sat there for a while until the Genius who scheduled my appointment approached me and asked what the issue was with my iPad. I showed her the blemish, and after taking one look, she took me right over to the counter and helped me make the exchange. The second iPad worked great for a few days, but yesterday I noticed that it had a bright green stuck pixel, which went unnoticed for the entire time I used my new toy since the PPI is extraordinarily high with the retina display. To add onto my lack of fortune, the iPad was one day past the 14 day return window. I went to the Apple store again to explain my case, and again, the Genius took one look and exchanged it, no questions asked. I checked for dead pixels in the store immediately after getting the replacement and it checked out clean. I go home, do whatever I had to do (shower, eat, etc), and decided to take my iPad out to play Draw Something before bed so the lights were already off in my room. Upon turning it on I noticed that there were 4 areas of backlight bleeding on the left side of the display. What did I do? I called Apple, explained my case, and was told that all I had to do was take it back, get it looked at, and have it exchanged despite the amount of times I've already exchanged it and the fact that it's past the window of time for return. I plan on doing that tomorrow, and since I'm already on my 3rd iPad, I don't see why this time will be different. I was told time and time again that it was not a problem, and that me being satisfied with my product is their priority. I don't think any company has ever demonstrated such exemplary customer service, at least not to me personally. I know a lot of my friends here at TPU feel that Apple is a company worth boycotting, but I, for the first time, beg to differ. Yes their prices command an industry high premium. Yes they might mistreat their employees overseas (of which I share an ethnicity). And yes they might be a little too eager to litigate when it comes to patent infringement, but they are also just as eager to please a customer. Would I ever buy from Apple again despite the woes of my first Apple product? Absolutely! Macbook Air & iPhone 5 (whenever it's out) here I come! tl;dr - Apple skeptic experiences top in class customer service first hand and converts to an Apple fanatic.