Starter will not go retail, jesus.. How many of you have seen XP starter or Vista starter? I do agree on the home and pro tho. If I was in charge I would do it like this * Windows 7 Basic - 50$ - It's Windows 7.. no special BS. Best for a gamer and basic user * Windows 7 Premium - 90$ - Aero and other features no one else uses * Windows 7 Ultimate - 150$ - adds +10 to your e-peen, most likely to be the most pirated version Also I would make it 64bit only. I don't know why they made a x86 version honestly!