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ADATA Unveils the DashDrive Choice HC630 External Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has added another attractive storage gadget to the company's popular DashDrive Choice family. With a USB 3.0 interface, the HC630 also boasts a gorgeous metal surface with sparkling etched patterns that reflect users' outgoing style.

Weighing in at just 160 grams (5.6 ounces), the fashionable, lightweight design of the HC630 is a welcome change from the dark and drab colors that are most often seen on this kind of device. Complementing the eye-catching exterior is an LED indicator that shows the transfer status of the drive. Furthermore, a raised lip around the edges helps protect the surface from scratching when the drive is placed on a flat surface.

ADATA Launches New Generation DDR4 DRAM Modules

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, announced today that the company's new generation DDR4 SDRAM modules will be on display at the Intel Developer Forum 2013 (IDF13), held this year in San Francisco. Targeting server and render farm applications, the new DDR4 modules show that ADATA is once again at the front of the pack in providing new high-performance solutions to the enterprise market.

DDR4 SDRAM stands for double data rate fourth generation synchronous dynamic random-access memory, and its most notable features are faster clock frequencies and data transfer rates as compared to DDR3, as well as low power consumption. Running at just 1.2 volts, these new modules are expected to achieve transfer rates of 3.2Gbps, at frequencies as high as 2133MHz, far outstripping the capabilities of previous generations of DRAM. In large scale server applications, the advantages of DDR4 will lead to lower costs and greatly improved overall system performance. The new DDR4 SDRAM modules will be showcased along with the company's other premium memory solutions at booth number 554 at IDF13.

ADATA Announces Premier Pro SP310 mSATA SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the Premier Pro SP310 mSATA solid state drive. Targeting consumers who are looking for a cost-effective upgrade to the SATA III specification, the SP310 supports Intel Smart Re4sponse Technology (SRT), which permits for the use of an mSATA SSD as a cache drive in conjunction with a traditional hard disk. This hybrid configuration delivers speeds comparable to systems with SSDs as primary drive.

The Premier Pro SP310 offers read and write speeds up to 410 MB/s and 180 MB/s respectively, with maximum 4K random write of 45,000 IOPS. Capacities of, 32, 64, and 128 gigabytes provide greater flexibility for system builders, in that the SP310 can be either a cache drive in a hybrid configuration, or primary storage (boot drive). In either setup, the improvements in booting and file loading speed are remarkable for such a low investment.

ADATA DashDrive Elite HE720 Gets an Update

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has made another advance in ultra-slim external hard drives with the launch of the DashDrive Elite HE720 in 1 terabyte capacity. The HE720 offers high speed data transmission through a USB 3.0 interface, and has a thickness of only 8.9 mm.

The chassis of the HE720 is made of highly reflective stainless steel and provides 9H grade scratch resistance, which prevents damage and marring even after long-term use. A gleaming LED indicator indicates power and data transfer status, accentuating the modern metallic lines of the drive body. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions.

ADATA Launches Sleek New DashDrive HV620

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched the DashDrive HV620, an external hard drive that sports sleek lines and a SuperSpeed USB 3.0 interface.

Weighing in at just 152 grams (5.4 ounces), the HV620 sports an eye-pleasing glossy housing, coupled with a bright blue LED that lights up when data is being read from or written to the disk. A raised lip on the edge of the drive protects the lustrous surface from scratching when the drive is laid flat. Its compact profile and smooth lines make it a likely choice for professionals and home users alike.

ADATA AXNP280E NGFF SSD Gives Ultrabooks 1800 MB/s Storage

Impressed with the SX2000 enterprise SSD? Wish you could have those speeds on a consumer device? The AXNP280E from ADATA could soon become an option. This NGFF (next-generation form-factor) SSD is based on a client variant of the LSI-Sandforce SF-8639 controller, which interfaces with the system over PCI-Express 2.0 x4, and offers sequential transfer rates as high as 1,800 MB/s reads and writes, with up to 200,000 IOPS 4K random access, and features essential to client SSDs, such as TRIM and NCQ. Unlike the 2.5-inch SX2000, the AXNP280E is a little constrained with space, and comes in just 128 GB, 256 GB, and 512 GB variants. The latter was on display.

ADATA Also Shows Off XPG SX920 Series Consumer SSDs

In addition to the SX1000 and SX2000 series enterprise SSDs, ADATA showed off its latest consumer SSDs, under the XPG SX920 banner. Built in the 7 mm-thick 2.5-inch form-factor with SATA 6 Gb/s interface, and available in 128 GB, 256 GB, and 512 GB capacities, these drives are based on a Marvell-made controller, driving 19 nm MLC NAND flash. These drives offer up to 530 MB/s of sequential reads, up to 480 MB/s sequential writes, and up to 80,000 IOPS 4K random writes. Most common client SSD features such as TRIM, NCQ, and SMART. The drives are backed by 3-year warranties.

ADATA Shows Off SX2000 and SX1000 Enterprise SSDs

ADATA showed off a new high-performance server-grade SSD, the SX2000. Built in the 2.5-inch form-factor, this drive features a PCI-Express 2.0 x4 interface (a cable runs to a PCIe riser card). It is driven by an LSI-SandForce SF-8639 controller, which is a single-chip solution that connects to the host over PCI-Express, and appears to the operating system as ATA AHCI controller, with one drive connected to it. The chip features nearly more than double the ONFI channels as an SF-2281, which reflects on the drive's advertise performance numbers: up to 1,800 MB/s reads with up to 1,800 MB/s writes; up to 200,000 IOPS 4K random reads. The controller supports all modern enterprise SSD features, including TRIM, DEVSLP support, and SMART. It ships in 100 GB, 200 GB, 400 GB, 800 GB, and 1,600 GB variants. The latter was up on display.

ADATA also showed off its SX1000 enterprise SSD, which features a more modest SATA 6 Gb/s interface, an LSI SandForce SF-2500 or SF-2600 series controller, sequential performance numbers of up to 550 MB/s reads with up to 500 MB/s writes, up to 75,000 IOPS 4K random reads/writes, can work as DAS, and most modern enterprise features. This drive will be available in 100 GB, 200 GB, and 400 GB capacities, the 200 GB variant was on display. It's unclear which kind of NAND flash the two drives use, but we're guessing it's high-endurance MLC NAND. Both offer 5-year warranties.

ADATA Announces the XPG V2 Series Performance Memory

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched a successor to the company's popular XPG DRAM lineup. The new XPG V2 series are designed for 3rd Generation Intel Core Processors and the Z87 platform, and feature colorful and visually striking heat spreaders.

The XPG V2 modules all feature 2oz copper, 8 layer PCB (Printed Circuit Board) aluminum heat spreaders employing Thermal Conductive Technology (TCT). Additionally, the heat spreaders have been re-designed with a futuristic form that will appeal to those who take pride in both the performance and the visual outlook of their high-end system. The 2800 MHz memory runs at timings of CL 12-14-14-36 at 1.65 volts, delivering the performance demanded by gamers and power users.

ADATA Launches Ultra-Compact DashDrive Choice UC51

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced a small but stylish addition to its DashDrive family of USB Flash drives. The new DashDrive Choice UC510 packs durability and charm into a super small and handy profile.

With this new drive, ADATA has once again made the most of Chip on Board (COB) technology, and the result is a highly water-resistant, durable device that is ultra-small and easy to carry. The drive body shines with a metallic gleam, and the capless design eliminates the need for a drive cap and the related chance of cap loss. The UC510 has a USB 2.0 interface, providing the required performance for most common data storage and transfer needs.

ADATA Introduces XPG Gaming v2.0 Series DDR3-2600 Modules

ADATA Technology Co., Ltd. a world leader in DRAM modules and NAND Flash storage application products, today announced the start of shipments of its latest advanced in gaming technology, the XPG Gaming v2.0 Series DDR3-2600 MHz DRAM 8GB modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2600G 8GB modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Intros NBA-branded Flash Drives

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of NBA themed USB flash drives. All thirty teams will be represented in the new product lineup, which is officially licensed by the National Basketball Association and available in the United States and Canada.

Each drive is emblazoned with a vivid team logo on one side, and the NBA logo on the other. All USB flash drives deliver the best of USB 2.0 transmission, and are introduced at 16 gigabyte capacity. According to Tom Lin, Managing Director, "We have had consistently good feedback from consumers on our previous cooperation with the NBA, so this time we brought more color, higher capacity, and a convenient sliding USB connector. With the higher resolution media that people are carrying around and sharing, these flash drives will be indispensable to any basketball fans."

ADATA Announces SX1000L Durable Enterprise SSD Series

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the enterprise grade SX1000L solid state drive (SSD). While the company is well-established in the consumer SSD market, this is ADATA's first offering specifically tailored towards server applications.

Taking advantage of its expertise in NAND flash memory technology, ADATA is emphasizing the reliability and performance of the SX1000L. It employs static wear-leveling technology to maximize device mean time between failures (MTBF) to 1,500,000 hours, providing the long-term dependability required by high density computing and heavy load server operations. Available in 2.5" standard SATA form factor, the SX1000L implements advanced controller technology to enhance read/write performance. Sequential read speeds reach 560 MB/sec, and sequential write is as high as 340 MB/sec, with IOPS of 73,000 and 45,000 (Maximum 4K random read and write, respectively).

ADATA Solid State Drives Get Slimmer

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the release of thinner and lighter versions of its solid state drives. With a thickness of just 7 mm, these SSD models are extremely suitable for slim-design laptop and Ultrabook computers.

The standard thickness for 2.5" form factor hard disk drives is 9.5mm. However, the market trend towards thinner and lighter notebook computers has influenced the design requirements for all components, especially hard drives. ADATA's 7 mm SSDs have reduced thickness, with no loss of speed, capacity, or durability, and are evidence of the company's well-known determination to maintain competitiveness by maximizing versatility of its product offerings. The new SSDs will come with 2.5 mm plastic holders, so that they can still be used with existing 9.5 mm drive slots.

ADATA Announces DashDrive Elite UE700 USB Flash Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the DashDrive Elite UE700 USB flash drive. Building on the company's past successes and increasing brand strength, the UE700 is a striking blend of technological development and design aesthetics.

The improved transfer speed of the UE700 arrives at an opportune time, with USB flash drives being called on to store and deliver personal media content of higher quality and file size than ever before. Making extensive use of the enhanced bandwidth available to the USB 3.0 interface, it delivers transfer speeds up to an unbelievable 200 MB/sec read and 100 MB/sec write, outperforming the vast majority of USB flash drives available on the market today.

ADATA Introduces DashDrive Durable UD310

ADATA Technology a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces the release of the DashDrive Durable UD310 USB Flash Drive, a tiny, water resistant USB flash drive with an attractive gem-like appearance.

The UD310 is manufactured through a special chip-on-board (COB) process, resulting in high water and impact resistance for the drive. A sparkling jewel-like faceted end-cap highlights the ultra-small and extremely portable design that takes up no space when used in a laptop or desktop. It allows for unrestricted sharing of pictures, music and videos, making the UD310 an ideal accessory for Ultrabooks and various slim and sophisticated electronic devices.

ADATA Announces Q3 2012 Financial Results

ADATA Technology today announced financial results for the third quarter of 2012. Total revenue on a consolidated basis for the third quarter was NT$7,133 million, an increase of 4.51% quarter-on-quarter. Gross margin declined from the previous quarter, from 7.15% to 5.95%. Net income after tax was NT$34.9 million, a decrease of 78.82% quarter-on-quarter. Based on 211 million outstanding shares, earnings per share was NT$0.17.

Accumulated revenue for three sequential quarters ending September 30, 2012 was NT$ 21.03 billion, a decrease of 3.79% year-on-year. Gross margin, net income after tax, and earnings per share for three sequential quarters were 7.56%, NT$489 million, and NT$2.32 respectively.

ADATA Launches Industry First Mobile Device/Memory Card Optimization Site – GoMobile

ADATA Technology is pleased to announce the launch of the industry's first mobile device/memory card optimization site - GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder.

In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site's QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event's prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives.

ADATA Announces Premier Pro SP600 Solid State Drive

ADATA announced a new line of affordable client SSDs, the Premier Pro SP600 series. Built in the 9.5 mm-thick 2.5-inch form-factor, the drives take advantage of SATA 6 Gb/s interface. Available in 32 GB, 64 GB, and 128 GB capacities, the Premier Pro SP600 series is driven by JMicron JMF661 processor, and features 20 nm-class MLC NAND flash memory. The drives offer sequential read speeds of up to 360 MB/s, and up to 130 MB/s writes. Random access performance numbers provided to us include 40,000 IOPS 4K random reads, and 30,000 IOPS 4K random writes. The drives pack most common client SSD features, including TRIM, NCQ, and 40 b/KB ECC. The 32 GB, 64 GB, and 128 GB variants are priced at US $49.99, $69.99, and $99.99, respectively.

ADATA Intros Stylish Wine Bottle-Shaped USB Flash Drive – DashDrive UC500

ADATA Technology Co., Ltd. today announces the launch of the DashDrive Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design as well as striking colors, once again, demonstrating ADATA's determination and ability in bringing style and flair to the realm of digital storage.

The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching design allowing users to carry their 'memories in a bottle' with confidence and pride. The UC500 is small and is easy to carry with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 Gigabytes ensure ample storage space for treasured personal data.

ADATA Introduces XPG Gaming v2.0 Series DDR3 2400G

ADATA Technology Co., Ltd. today announced the start of shipments of the XPG Gaming v2.0 Series DDR3 2400G DRAM modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2400G modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Announces XPG SX910 Series SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the XPG SX910 solid state drive, a significant broadening of the popular and powerful XPG line of storage products. The SX910 features a 7% capacity increase over common SSDs that use a SandForce controller, delivering a powerful combination of capacity and high performance with a five-year warranty.

The XPG SX910 uses new optimized firmware to maximize utilization of the NAND Flash components, allowing for full use of the available storage capacity. This zero percent over-provisioning in the design and engineering of the SX910 is implemented with no loss to performance- Maximum 4k random read/write speeds are 50,000 and 85,000 IOPS respectively, with sequential read and write speeds reaching 550 and 530 MB/sec, respectively.

ADATA Launches Two New mSATA Solid State Drives

ADATA Technology today announces the launch of the XPG SX300 and Premier Pro SP300 mSATA solid state drives. Both products are geared towards consumers who wish to get the most out of recently released motherboards that have built-in mSATA sockets. By using an mSATA SSD as a cache drive instead of main storage, systems can reach speed boosts comparable to systems with SSDs as primary drive.

The XPG SX300 has a SATA 6 Gbit/sec interface, and is targeted towards power users who demand the utmost in speed and capacity. Read and write speeds reach an impressive 550 and 505 MB/sec respectively, with maximum 4K random write of 85,000 IOPs. With capacities of 64, 128, and 256GB in such a small form factor, the SX300 brings the full power of solid state technology to the mSATA field.

ADATA Launches Premier Pro SDHC & SDXC Cards Featuring UHS-I Technology

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards.

These latest additions to the company's Flash storage lineup bring breakthrough performance in speed and capacity, and are expected to strengthen the company's already formidable Premier Pro memory solutions.

Performance Advance in microSDHC Memory Cards from ADATA

ADATA Technology today announces the launch of new Premier Pro microSDHC UHS-I U1 memory cards, which thanks to their ultra-high speed transfer and the latest SD 3.0 standard support, this newest addition to the Premier Pro line offers ideal specifications for smartphone and tablet users.

Premier Pro storage products from ADATA are targeted towards professionals, as well as the most demanding end users. These new microSDHC cards follow through in the tradition of this prestigious product family, with support for the latest SD 3.0 standards. Read/write speeds for the larger capacity cards (16 and 32 gigabytes) are 45 MB/second (Read) and 40 MB/second (Write). They also offer up to 1400/150 IOPs random Read/Write speeds, ensuring high performance while running multiple applications or when working with high resolution media files.
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