ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash products, announces the XPG SPECTRIX D80 DDR4 RGB, the world's first RGB DDR4 memory with a hybrid liquid-air cooling system. Utilizing the combination of a liquid heatsink, an aluminum heatsink, and thermally conductive materials on the PCB, the SPECTRIX D80 offers comprehensive thermal cooling capabilities and delivers outstanding performance.

ADATA Technology, a leading manufacturer of high-performanceDRAM modules and NAND Flash products, announces its next generation XPG SPECTRIX D41 DDR4 RGB memory module. The memory module brings together a new refreshing aesthetic design, striking speeds and stunning programmable RGB lighting to offer avid gamers a worthy upgrade for their setups. What's more, the XPG SPECTRIX D41 supports Intel X299 2666 MHz and AMD AM4/Ryzen platforms and comes in two color options - Crimson Red and Titanium Gray.

Inspired by armor, the SPECTRIX D41's medal heatsink features a bold silhouette to symbolize its impressive performance. On top is a fully exposed RGB LED light strip that glows unhindered, letting the colors and lighting effects of the user's choosing shine through. Users can enhance their gaming experiences with programmable lighting effects to set up patterns, pulse speed, lighting intensity and more. This can all be controlled with the ADATA RGB Sync app or an existing RGB light control software from a major motherboard maker.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, announces that it has overclocked its dual-channel XPG SPECTRIX D41 RGB DDR4 memory module to 5000 MHz in an air-cooled configuration. This exciting development is a reaffirmation of ADATA's strong R&D capabilities and the outstanding performance offered by the XPG SPECTRIX D41 RGB.

"We are extremely thrilled to have reached this amazing milestone back in March, because it demonstrates once again the robust R&D capabilities of ADATA, and the passion that we have for advancing memory performance," said Tom Chan, director at ADATA Technology." For us, the next critical step will be working to make this more than just a technological milestone, but something that will be accessible to gamers, overclockers and others, so that they can ultimately benefit from this amazing performance."

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the HV300 and HD330 external hard drives.Measuring in at 10.3 mm thick the HV300 is one of ADATA's slimmest large capacity external hard drives to date, and features a sleek and sophisticated design that's sure to impress. The HD330 on the other hand is designed with durability in mind, featuring a robust silicone layer that protects it and the data inside from accidental drops and bumps.

Sporting a profile of just 10.3 mm the HV300 slips easily into the pockets of briefcases and backpacks, and is equally easy to grasp in one hand. What's more, it features an elegant design that'll satisfy even the most discerning users, namely is eye-catching, glossy front cover surrounded by a beautifully textured frame. For an added injection of personality, users can choose from four2colors to match their style: black, red, white and blue.

The HV300 comes in capacities of 1 TB, 2 TB, 4 TB and 5 TB to meet the needs of different users, whether for backing up work files or storing 4K movies, and it transfers that data fast with USB 3.1. It is equipped with ADATA's proprietaryshock sensors, which immediately ceases all drive activity if any impact is detected, thereby minimizing the occurrence of errors and bad sectors. What's more it has HDDtoGO software with AES-256 bit encryption to keep the user's important data safe from prying eyes.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG GAMMIX S11 (S11), its fastest gaming SSD to date. It arrives in a compact M.2 2280 form factor, is equipped with a unique heatsink to maintain optimal temperatures and sports the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is ideal for performance seekers, including gamers, PC DIY enthusiasts and graphics professionals. S11 employs the latest 2ndgeneration 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

Leveraging the ultra-fast PCIe Gen3x4 interface and the NVMe 1.3 protocol, the S11 offers a tremendous improvement in read/write performance. It implements a 32bit DRAM data bus, Intelligent SLC Caching, and a DRAM cache buffer, accelerating sequential and 4K random read/write speeds. It can reach speeds of up to 3200MB/s for reads and 1700MB/s for writes and 310K/280K IOPS random 4K read/writes for faster boot, shorter game loads, and system response time. In addition, XPG's custom-designed heatsink ensures temperatures are at least 10 degrees*(1) Celsius lower than non-shielded M.2 SSDs, providing enhanced stability and longevity.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX8200, its fastest consumer SSD to date. It arrives in a compact M.2 2280 form factor and uses the ultra-fast PCIe3x4 interface to deliver up to 3200MB/s read and 1700MB/s write - which is perfect for gamers, overclockers, and PC DIY enthusiasts in pursuit of unsurpassed performance! SX8200 employs the latest 2nd generation 64-layer 3D NAND Flash for improved reliability and ships in capacities of 240GB, 480GB, and 960GB.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories, today launched the XPG SX950U 2.5" SATA 6 Gb/s Gaming SSD which utilizes the latest 3D NAND Flash memory and is driven by a high-speed SMI controller to reach large capacities of up to 960 GB with significantly higher read/write speeds up to 560/520 MB/s.

Furthermore, the SX950U is equipped with Intelligent SLC Caching and a DRAM Cache Buffer to provide an optimized and consistent performance. To ensure data integrity and the safety of data transmission, the SX950U features LDPC ECC and RAID Engine technologies, enhancing the stability of the system and extending the SSD's lifespan. For PC enthusiasts and gamers in pursuit of the optimal gaming experience, the SX950U is the ideal choice for improving system performance at an affordable price.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, SSD and NAND based Flash products, is pleased to confirm participation in Embedded World 2018, which is the premiere embedded systems and industrial PC trade show in Europe. The event is scheduled for February 27th to March 1st 2018 and taking place in Nuremberg, Germany. ADATA is fielding its entire industrial-grade portfolio, covering SSDs, SD cards, and CFAST products that now use new-generation 3D NAND.

ADATA will showcase several PCIe M.2 2280 SSDs and DDR4 2666 DRAM modules, which feature extreme high speed, wide temperature tolerance and sustained reliability for industrial embedded applications, as well as for AI, AR, VR and video gaming. In addition, industrial box PCs, embedded cards, server motherboards, smart car infotainment, and casino gaming controls will be at the show. ADATA ex! pects Embedded World 2018 to be the most productive and exciting show yet after years of taking part in the event.

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, is excited to announce the first participation at Mobile World Congress (MWC) 2018,the world's largest gathering for the mobile industry. ADATA and XPG are together presenting a total mobile gaming solution that provides mobility, functionality, and convenience in order to fulfill of growing number of mobile users' needs. ADATA brings the latest three high density battery cellpower bank models that provide a lightweight and versatile choice of colors and capacities. For XPG, EMIX I30 features patented design driven by 5.2 channel surround sound with a rich and detailed sound quality. By bringing these two devices together into a small, tidy package offers an immediate convenience for mobile gamers.

Nowadays, end users have continued to be fascinated and amazed by rapidly evolving mobile technology. Mobile gaming is one of the few segments that have swiftly grown at an immense pace and with a rise in demand. XPG places an emphasis on delivering rich and detailed sound quality. The 5.2 channel EMIX I30 has established an inner vacuum tube technology that creates true 3D surround sound. It also employs oversized 13.5 mm units made of durable yet reactive monomer materials. EMIX I30 works instantly with a majority of electronic devices.

ADATA Technology Co., Ltd., a global leader in memory products, is proud to present the HD710M Pro and HD710A Pro, two new entries in the Durable line of external hard drives. The HD710M Pro and HD710A Pro are based on the toughest designs, but with better specifications than ever, offering protection against dust and moisture that exceeds IP68 standards, as well as military-grade shock-proofing. This means that users can bring their hard drive anywhere without having to worry about losing data.

The military-grade storage solutions in ADATA's Durable series are the perfect combination of reliability and creative flair, which has led to multiple awards from organizations such as iF and the Red Dot Award. The HD710M Pro and HD710A Pro represent an evolution of these principles; the HD710M Pro applies the same military camouflage theme as the HD710M, giving off an air of rugged martial prowess, while the HD710A Pro extends the elegant minimalistic themes exemplified by brands such as Apple, with its understated gray and white casing. The HD710M Pro and HD710A Pro both have strong protections against water and dust, which exceed IP68 standards, meaning that they are insusceptible to foreign particles and moisture. They can even survive submerged for 60 minutes in 2m of water, unscathed. The triple-layered construction gives the hard drives exemplary protection against shocks and collisions, having p! assed drop tests on 26 separate points of impact. They can even survive falls of up to 1.5m.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launches the ISMS331, an industrial SATA 7-pin Disk-On-Module (DOM), which is suitable for desktops, compact computers, industrial computers and embedded applications by providing various specifications and wide temperature support. It also features several key technologies, including self-diagnostics, life time monitoring and ECC (Error Correcting Code) for product longevity and high reliability.

Various Upgrade Configurations for More Possibilities
The ADATA ISMS331 SATA 7-pin DOM utilizes high-quality SLC and MLC NAND flash and comes with a variety of capacities from 4GB to 32GB (SLC models) and 8GB to 128GB (MLC models). It is available in both horizontal and vertical pin orientations to accommodate a wide variety of system form factors. In addition, it provides excellent performance and reliability with sequential read/write speeds of up to 260MB/s for SLC models and 300/180MB/s for MLC models. Thanks to the industrial grade operable temperature range of -40°C to +90°C, the ISMS331 can operate in harsh environments for long periods of time.

ADATA Technology Co., Ltd., a world leading memory brand, is proud to present the ED600 external hard drive enclosure, which offers users the convenience of portable external storage coupled with the speed and performance of solid state drives (SSDs). The ED600 is compatible with HDDs as well as SSDs, and can reach transfer speeds of up to 5Gb/s through its USB3.1 interface. Not only is the ED600 strong and stylish, it is also extremely user-friendly; simply plug it in and wait three seconds for the installation to complete itself, without any need for extra procedures or tools.

The design of the ED600 is based on ease of use. Installing the device requires only three simple steps, which can be completed in three seconds by users, even if they are unfamiliar with computer hardware. The ED600 supports 7mm and 9.5mm thick 2.5-inch SATA HDDs and SSDs, and is compatible with both Windows and MacOS. It can be used with desktops, notebooks, and even game consoles. Furthermore, the safety lock on the ED600 prevents the drive from coming loose due to movement or impacts, which gives its users greater peace of mind.

ADATA showed off its latest M.2 NVMe SSDs that support the latest NVMe 1.3 specification, and are based on some of the newer generation controllers, beginning with the XPG SX8200. This drive combines Silicon Motion SM2262 controller with 3D TLC NAND flash memory, and comes in capacities of 240 GB, 480 GB, and 960 GB. The drive offers sequential transfer rates of up to 3200 MB/s reads, with up to 1700 MB/s writes; and features SLC caching, an LPDC ECC engine, and an internal RAID engine.

The ADATA XPG SX8200 is designed to succeed the XPG SX8000, which is second-fiddle to the company's fastest XPG SX9000-series, and competes with the likes of Samsung 960 EVO series. The ADATA IM2P33F8 implements Silicon Motion SM2263XT controller, which is DRAM-less and has just four flash channels. The drive offers sequential speeds of up to 2400 MB/s reads, with up to 1700 MB/s writes; and comes in capacities of 128 GB, 256 GB, and 512 GB.

ADATA at its 2018 International CES booth showed off a prototype titled "Project Jellyfish." This is a proof-of-concept that memory modules can be cooled with a "liquid heatsink" made of mineral oil, an electrically non-conductive liquid that can conduct some heat, and is used in oil immersed PCs, and to cool large transformers in power distribution grids. In its current iteration, Project Jellyfish is simply a small acrylic tank enclosing a DIMM, that has some mineral oil filled in it. This amount of oil can at best spread some heat, but with the lack of any visible metal heatsink, it remains to be seen by how much it lowers temperatures. This isn't an actual product, and so there's no timeline on when it's implemented on one.

Thermal throttling is a big problem for M.2 NVMe SSDs, with drives losing up to 30 percent in sequential transfer rates when overheated. ADATA, with an M.2 SSD product spanning nearly all price-points, is taking the issue of throttling heat-on with its XPG Storm RGB M.2 SSD heatsink. The cooler consists of a chunky aluminium heatsink with coverage area for M.2-2280 drives, a tiny lateral-blower fan, and a cooler shroud with RGB LED lighting. ADATA claims the heatsink reduces temperatures by up to 25 percent.

Its RGB LED lighting supports standard headers, and can be controlled using standardized software such as ASUS Aura Sync RGB, GIGABYTE RGB Fusion, MSI Mystic Light RGB, etc. Unfortunately, the heatsink appears to add Z-height that makes it unfit for M.2 slots located between PCI-Express add-on card slots. At best they're suited for boards with M.2 slots above the topmost heatsink, or just south of the PCH heatsink. The heatsink relies on adhesive thermal-pads and its installation is tool-free

ADATA Technology Co., Ltd., a leading manufacturer of high performance DRAM modules and NAND Flash products, will bring a series of innovative products to the Consumer Electronics Show 2018 from January 9thto 12th, including the world first XPG RGB SO-DIMM memory modules, new form factor NGSFF ultra-fast PCIe SSD, NV-DIMM memory modules, and the latest wireless charging and storage products with the newest specifications. ADATA will also display high quality robot products using AI technology for visitors to experience the convenience from innovation.

XPG will reveal two brand new RGB DDR4 memory modules, SPECTRIX D60RGB DDR4 memory modules which combine extreme performance and a dazzling heatsink with a maximum speed of 4600MHz and SPECTRIX DS40 DDR4 SO-DIMM which is the world's first RGB SO-DIMM. Both are equipped with XPG Auro Sync software for users to adjust the lighting atmosphere. These give mini-system modders new options. The debut of EMIX H40 high-quality headphone provides field-optimized sound mode, letting players quickly enter the game. In addition, EMIX H40 is particularly suitable for FPS games (First-Person Shooting Games) due to its optimized listening Bit-Technology which provides the more accurate sound in FPS games allowing the player to clearly hear everything around them. Another thrilling audio product, EMIX I30 in-ear earphone, not only has the 5.2 channel surround sound which can deliver true 3D surround sound, also! supports multiple platforms and applications, including any PC / Mac, Nintendo Switch, Sony PS4 VR, HTC VIVE, Xbox One, smartphone, and tablet. Users can easily control and enjoy the sound effect in any game.

ADATATechnology Co., Ltd., a world leading memory brand, is proud to present the combo pack of the INFAREX M10 gaming mouse and the INFAREX R10 mousepad. Both devices are equipped with RGB lighting effects, so that users can create the optimal atmosphere and exciting for their gaming experiences. Furthermore, both the M10 and R10 are designed with user comfort in mind, to ensure that gaming remains an enjoyable experience even after long sessions.

The INFAREX M10 boasts 3200 DPI optical sensitivity as well as a built-in DPI switch, which gives gamers maximum accuracy, precision, and flexibility when aiming. The ergonomically curvature of the mouse was created based on gamers' grips, and helps protect against wrist pain from repeated clicks. The INFAREX R10 mousepad will be essential to setting the mood for maximum immersion in any gaming experience, thanks to its three lighting modes - mono-colored lights, cycling lights, and pulsing lights.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV230 and UV330 USB Flash drives, adding to its extensive range of portable storage devices. The UV230 works in USB 2.0 and is offered in up to 64GB, while the UV330 operates in much faster USB 3.1 and ships in up to 128GB. The two share a capless design where the connector extends and retracts using a quick-slide mechanism. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

From USB 2.0 to USB 3.1 5Gbps, ADATA recognizes demand for diverse USB Flash drives remains strong. Consumers want functionality, style, and ease of use as well as affordability. Hence ADATA delivers: from the entry-level UV230 to the vastly speedier UV330, and their many contemporaries in the ADATA catalog. From 16GB UV230s to 128GB UV330, just these two classic models cover much ground and offer a wealth of options for users that need to quickly save and move data.

ADATA Technology Co., Ltd., a leading manufacturer of high-performance DRAM computer memory modules and NAND Flash products is excited to declare that the 2015 Taiwan Excellence Gold Award winner, XPG Z1 DDR4 overclocking memory, is designed to be the ultimate upgrade for overclockers, enthusiasts, and gamers.

At CES 2018, ADATA will unleash the new XPGZ1 DDR4 16GB 4600MHz CL 19-26-26-46 1.5V (AX4U460038G19-DRZ), a new force designed for Intel Z370/X299 chipset motherboards. The XPGZ1 DDR4 4600MHz Kits features timings of CL 19-26-26-46 16GB at 1.5V and is built to achieve both stability and high performance. XPG Z1 DDR4 4600MHz Kits are ready for action with the MSI Z370I GAMING PRO CARBON AC at CES 2018 and will be available in Q1, 2018. MSRP for dual pack (8GB x 2) will be $579.

Earlier this month, ADATA and TechPowerUp brought you the XPG EMIX Giveaway, a chance for three lucky winners to get an set of ADATA XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. Together, the XPG EMIX H30 headset and SOLOX F30 amp make for a high-end, eSports tournament-grade audio solution for competitive gamers. The XPG EMIX H30 combines the highest grade acoustic-dampening with large drivers. The SOLOX F30 is a tailor-made amp for this headset, that puts out just the right impedance and range, along with a great degree of physical and software control. Without further ado, the winners:

• Joshua from the United States
• Manuel from Spain
• Kevin from Canada

A huge congrats to you three! TechPowerUp will return with more such interesting giveaways!

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched i-Memory AI720 flash drive that is chic in style. The Apple MFi-certified AI720 is merely 7.5mm thick and comes with both Lightning and USB 3.1 connectors. Thanks to its unique save-as-you-record function for 4K video, high-resolution videos will no longer occupy much space in your mobile phone. The AI720 supports strong encryption and has been designed to resist water and dust for more care-free user mobility thanks to nano coating technology. The AI720 is available in 32GB, 64GB, and 128GB capacities, with gold and gray schemes.

Dual connectivity, one elegant and stylish design
The AI720 is lightweight, thin, and beautifully shaped, making it a perfect match for iOS devices. It features a longer lightning connector to fit iOS devices perfectly even if the cover is extra thick or padded. And the metallic sandblasted surface not only makes it elegant, also fingerprint-resistant. The AI720 is available in two fashionable colors- gold and gray, for an urban vibe.

TechPowerUp and ADATA XPG present the EMIX e-Sports gaming headset giveaway, showcasing the EMIX series of amplified gaming headsets. Three lucky winners stand to win a set of XPG EMIX H30 Headset and SOLOX F30 Amplifier, each. The full-size EMIX H30 headsets deliver a wide sonic range with powerful bass thanks to their 53 mm drivers. The SOLOXX F30 amplifier + headset stand is an external audio card, putting out 7.1 channel virtual surround audio. Together, the EMIX H30 and the SOLOX F30 aim to take your gaming audio to e-Sports tournament levels. The contest is open world-wide, till the 17th of December, 2017.

For more information, and to participate, visit this page.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG STORM heatsink add-on for M.2 2280 drives. STORM features an aluminum heatsink and with a fan. It can be easily affixed to any compatible SSD to provide powerful cooling. Lower SSD temperatures promote more stable storage and system performance, in addition to the XPG-styled STORM heatsink with its colorful RGB lighting contributing to attractive, gaming-themed PC setups.

Lower temperatures complement high speeds
While M.2 2280 PCIe SSDs are currently the fastest on the market, their high data rates also mean considerable heat buildup. Without a heatsink, accumulating heat can compromise performance and accelerate SSD aging. STORM includes an aluminum heatsink that fits on any M.2 SSD without causing overhead issues. Together with the heatsink, STORM uses a fan to circulate cool air and reduces temperature by at least 25% when compared with bare M.2 SSDs.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV100F special edition USB Flash drive, designed especially for the upcoming holiday season. The USB 2.0 drive has 16GB/32GB capacities and features a red/white design highlighting Christmas icons. Perfect as a gift to friends, family, and team members, the UV100F ships in a custom red retail box to further accentuate its special edition status. The UV100F joins a long tradition of ADATA special edition USB Flash drives that have gone on to become much-sought collectible items.

From its Santa Claus-emblazoned packaging and inwards, the UV100F beams with festive cheer. The drive itself has Frosty the Snowman (16GB) and Santa with his sleigh (32GB), painted in white on a compact red drive body. In addition to the usual utility of USB, the UV100F presents an excellent gift for all, as virtually everyone could use more storage space: it packs 16GB and 32GB, which is always useful.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe UV220 and UV330 USB Flash drives, adding to its extensive range of portable storage devices. The UV220 works in USB 2.0 and is offered in up to 64GB, while the UV320 operates in much faster USB 3.1 and ships in up to 128GB. The two share a capless design where the connector extends and retracts using a quick-slide mechanism. ADATA remains committed to its USB Flash drive global leadership role and will continue releasing new models as market needs evolve.

From USB 2.0 to USB 3.1 5Gbps, ADATA recognizes demand for diverse USB Flash drives remains strong. Consumers want functionality, style, and ease of use as well as affordability. Hence ADATA delivers: from the entry-level UV220 to the vastly speedier UV320, and their many contemporaries in the ADATA catalog. From 16GB UV220s to 128GB UV320, just these two classic models cover much ground and offer a wealth of options for users that need to quickly save and move data.