While making my way through all the different press releases from companies like Corsair, Gigabyte, Sapphire and so on which are related to their CeBIT appearance I came across the one from GeCube this morning. But unlike Slobodan Simic from Fudzilla.com I simply missed the best part in GeCube's message to the world where it reads:

*Exclusive GECUBE Product with the ATI World's most powerful Chipset
GECUBE will be unveiling at CeBIT its secret weapon (NDA) for the second quarter of 2007. Using the latest ATI core with support for the new generation DX10 technology, don't miss this chance to witness its jaw-dropping performance for yourself at CeBIT!

So the chances are very high that AMD/ATI will lift the NDA at the CeBIT already and one can see many R600 based graphics cards to be showcased.

Apple at CeBIT - for the first time since 1999

In the year 2000 Apple Computer, Inc. let the world know, that after 10 years attending CeBIT it won't exhibit anything at the show anymore. Now, seven years later, they finally agreed to have their own booth at this year's world's biggest exhibition.

Update: Surprisingly the situation changed a little, Apple won't have a booth but will be part of the lifestyle@CeBIT event.

We all know those famous conventions, like CES, E3, Computex and CeBIT. For companies, they are an expensive business - setting up an attractive stand takes time and money. It looks like this year, there are some companies that are spending a little less time and money "on the circuit," including VIA Technologies.

Richard Brown, VIA's Director of International Marketing, writes in his blog:

I've been receiving quite a number of emails from people asking whether VIA will be exhibiting at CeBIT this year. The answer is that for the first time in over a decade we have decided to give the show a miss.

There are a number of reasons why we have made this decision, the most important being that the costs of exhibiting there can no longer be justified given the shrinkage in the number of players (and hence potential customers) in the European PC market. It hasn't helped either that quite a number of major exhibitors have pulled out of the show over the past two or three years, making it much less attractive to potential visitors than it used to be.