Introducing a more personal, intuitive and entertaining computing experience for consumers, HP today unveiled the sleekly appealing HP TouchSmart310 PC, which features the most advanced version of the company's exclusive TouchSmart software to date. The company also announced the HP TouchSmart Apps Center for one-touch access to free and subscription-based applications, as well as the HP Omni100, which offers the performance users demand from a tower and monitor in an all-in- one design.

HP also is helping businesses make touch an integral part of the customer experience through relationships with American Airlines, ESPN and the National Football League's San Francisco 49ers. "Each generation of TouchSmart is a reflection of what HP has learned from its customers, complemented by the latest technologies," said James Mouton, senior vice president, Desktop Organization, Personal Systems Group, HP. "The TouchSmart PC's unique interface lets users do more than just basic computing - it acts as the anchor of one's digital lifestyle, encouraging creativity, organization and a truly immersive experience."

ESPN has signed a deal to bring full-length games and TV shows to Xbox Live, the online entertainment network for Microsoft's Xbox 360. Among the offerings available for purchase starting Monday on the Xbox Live Marketplace are days-old, full-length NCAA college football and basketball games, Summer X Games 13 and episodes of such ESPN shows as "World Series of Poker," "The Contender" and "Madden Nation." Pricing for the ESPN content will range from the equivalent of $2 for standard-definition episodes of "Contender" and "Poker" to $2.40 for HD versions. Two-hour football and basketball games will be available within days of their original airing and be priced at $3 for standard definition and $4.50 for HD.