Inno3D is excited to announce the launch of the iChill and Inno3D GeForce GTX 980 and GTX 970. The GeForce GTX 980 is the world's most advanced graphics card, powered by the new incredibly fast, power-efficient NVIDIA Maxwell architecture. With twice the performance of prior-generation graphics cards and exciting new gaming technologies, this innovative GPU provides an elite experience on virtual reality, HD, and ultra-resolution 4K displays.

Enjoy hyper-realistic real-time lighting with advanced NVIDIA Cone-traced global illumination, as well as NVIDIA G-SYNC display technology for smooth, tear-free gaming. Plus, you get Super Resolution technology that delivers a 4K experience on a 1080p display. The GTX 980 even delivers great gaming to go with NVIDIA GameStream technology, that lets you stream PC games to NVIDIA Shield devices.

The EVGA GeForce GTX 980/970 are the world's most advanced GPUs. Powered by next-generation NVIDIA Maxwell architecture, it delivers incredible performance, unmatched power efficiency, and cutting-edge features like NVIDIA Super Resolution Technology. With up to twice the performance of prior-generation cards and breakthrough graphics technologies, the EVGA GeForce GTX 980/970 provides an elite gaming experience on virtual reality, HD, and ultra-resolution 4K displays.

Most graphics card manufacturers only focus on one aspect when designing their cooling solution and neglect all other aspects of the fan design and heatsink. With EVGA ACX 2.0, we focused on the details that make a real difference, not just marketing jargon. In fact, did you know that the power consumption of a fan can directly affect your overclocking ability? Modern NVIDIA graphics cards have a maximum power ceiling that takes into account the fan power consumption, meaning the lower the power consumption from the fan, the more power available for the GPU! Triple fan coolers from competitors increase power consumption, thereby lowering your maximum overclocking headroom. When it comes to graphics cards cooling, less is more!

MSI announced a pair of minimalist lateral blower-equipped GeForce GTX 980 and GTX 970-based graphics cards, under the OC V1 series. The two don't feature flashy TwinFrozr cooling solutions, or even over the top features, but offer PCBs that are close to NVIDIA's reference design, albeit with MSI's own copper channel-flow heatsinks. The GTX 970 OCV1 offers factory-overclocked speeds of 1076 MHz core, 1216 MHz GPU Boost, and 7.00 GHz memory. The GTX 980 OCV1, on the other hand, offers clock speeds of 1152 MHz core, 1252 MHz GPU Boost, and 7.00 GHz memory. Both cards feature 4 GB of memory across 256-bit wide GDDR5 memory interfaces.

As the leading brand in enthusiastic graphics market, Gainward proudly presents the brand-new GeForce GTX graphics, base on the next generation MAXWELL architecture, GeForce GTX 980 and GTX 970 series. Gainward GeForce GTX 980 and 970 series are the world's fastest, most advanced graphics cards. The next generation MAXWELL architecture delivers incredible performance and unmatched power efficiency. With this MAXWELL powered GPU, the Gainward GeForce GTX 980 and 970 series offer cutting-edge features like advanced sampling and Dynamic Super Resolution technology that delivers 4K (UHD) fidelity - even on 1080p displays.

Gainward GeForce GTX 980 board comes with 4096MB memory, gives you twice the performance of previous-generation cards (GTX 680). And Gainward GeForce GTX 970 series leads by GTX 970 Phantom 4GB, which is factory over-clocked at 1152MHz base clock (1304MHz boost clock) and 3500MHz memory clock speed, Gainward GTX 970 Phantom 4GB performs up to 9% more than NV's GTX 970 reference clock speed under games and benchmark score. To compete with previous-generation GTX 770, it gets up to 45% performance enhancement and 35% less power consumption. The Gainward GeForce GTX 970 4GB, with standard clock speed, offers two-slot fan cooling and better C/P value for your choice.

The new GeForce 344.11 WHQL drivers are now available to download automatically through GeForce Experience, and from GeForce.com. These new drivers give GeForce GTX owners the ultimate gaming experience in the latest blockbuster titles, including Borderlands: The Pre-Sequel, The Evil Within, F1 2014 and Alien: Isolation, and add support for the brand new, Maxwell-powered GeForce GTX 980 and GeForce GTX 970, the world's most advanced graphics cards.

Learn more in our announcement article, and tune in to the GAME24 livestream to see world exclusive demos of new Maxwell technologies that will dramatically improve your gaming experience. Additionally, GeForce 344.11 WHQL drivers add support for NVIDIA G-SYNC Surround displays, making your gaming experience more realistic and immersive than ever before. Learn more on the Surround technology page.

DOWNLOAD: NVIDIA GeForce 344.11 WHQL for Windows 8.1/8/7/Vista 64-bit | Windows 8.1/8/7/Vista 32-bit | Windows XP 32-bit | Windows XP 64-bit

MAINGEAR, an award-winning PC system builder of custom gaming desktops, notebooks, and workstations, delivers pure gaming high-performance with the addition of the new NVIDIA GeForce GTX 970 and GTX 980 graphics cards, now available on all MAINGEAR desktops. MAINGEAR desktops with the new NVIDIA GeForce GTX 980 offer the world's most advanced graphics card, powered by the new incredibly fast and power-efficient NVIDIA Maxwell architecture.

The Maxwell architecture is based on the same 28 nm manufacturing process as Kepler, but offers more precise control that improves performance per core by 135 percent, and it doubles the GPU's performance per watt compared to the previous Kepler architecture. With twice the performance of prior-generation cards and exciting new gaming technologies, this innovative GPU provides an elite experience on virtual reality, HD and ultra-resolution 4K displays.

SYBER, a division of custom computer manufacturer CYBERPOWERPC, today announced the availability of its Vapor Xtreme gaming console with the all-new NVIDIA GeForce GTX 980 graphics card. The inclusion of this cutting edge graphics card combined with high-end hardware makes the Vapor Xtreme the fastest PC gaming console on the market.

The new GeForce GTX 980 is powered by next-generation NVIDIA Maxwell architecture, providing incredible performance and power efficiency to match all of the features that really round out the ultimate gaming experience. The new graphics card offers double the performance over previous generations, and is ready to take on heavy graphical loads like intense gaming and virtual reality. On the Vapor Xtreme, the GeForce GTX 980 enables seamless gaming at ultra-high 4K resolution, quadruple the resolution of typical Full HD (1080p) TVs.

ASUS today announced Strix GTX 980 and Strix GTX 970, all-new gaming graphics cards packed with exclusive ASUS technologies, including DirectCU II for cooler, quieter and faster performance for incredible action gaming; 0dB fan technology for light gameplay in total silence; and Blu-ray movie playback that's free from distracting background noise.

The new cards feature exclusive ASUS Digi+ voltage-regulator module (VRM) technology and Super Alloy Power components for enhanced durability and cooling, and GPU Tweak for overclocking and online streaming that's as simple as it is flexible. Both cards come equipped with a DisplayPort interface to support connections up to 4K/UHD (ultra-high definition) resolution.

ZOTAC International, a leading innovator and manufacturer of graphics cards and mini-PCs, today unleashes the powerful and very efficient ZOTAC GeForce GTX 980 and GTX 970 series next generation graphics card. The NVIDIA Maxwell architecture powered ZOTAC GeForce GTX 980 and 970 series arrives with customized versions including the elite AMP! Extreme Edition and premium AMP! Omega Edition.

"ZOTAC is launching the highly anticipated GeForce GTX 980 and GTX 970 series with a big bang. We listened to our most demanding enthusiasts to create a new lineup that is truly unique and special," said Tony Wong, CEO, ZOTAC International. "The new GeForce GTX 980 and GTX 970 AMP! Extreme and AMP! Omega Editions is the start of a new era of next-level performance and overclocking capabilities from ZOTAC."

GALAX, a leading manufacturer of performance gaming products, recently merged from Galaxy and KFA2, announced today the release of the GeForce GTX 980 series and GeForce GTX 970 Series Graphics cards. Both series are built with the latest Maxwell GPU architecture to deliver jaw dropping performance with double the efficiency of previous generations. With the additional custom features with GALAX raise the bar even further with an aggressive factory overclock, enhanced PCB design and superior custom coolers.

A host of exciting new graphics technologies makes their debut with the GALAX GTX 900 series, including NVIDIA GameWorks technology, GameStream technology, and Super Resolution is about to provide 4K quality with 1080P monitor. All cards are DirectX 12 capable and support multi display gaming on a single card. Gamers can connect up to four simultaneous displays to the GALAX GeForce GTX 980/970 series, including one DVI-I, one HDMI, and three DisplayPort connections. For further information click here.

MSI is pleased to announce its next generation of GAMING graphics cards powered by NVIDIA's new GTX 970 and GTX 980 GPUs. The new GTX 970 GAMING 4G and GTX 980 GAMING 4G build on the enormous legacy of MSI's #1 position in Gaming graphics cards. Kept cool by the all-new Twin Frozr V with Hybrid Frozr technology, the new MSI GTX 970 and GTX 980 GAMING cards provide new standards for low-noise and low-temperature Gaming graphics. Besides the GAMING series, MSI also provides Classic models to just meet the requirements of great performance.

Twin Frozr V Thermal Design
The new MSI twin Frozr V Thermal Design is the pinacle of Graphics Card air cooling. With a smaller than 2-slot design the new Twin Frozr V is able to surpass previous generation's by a large margin. The new 10cm Torx fans ensure huge amounts of silent airflow and visually match the bold new look of the Twin Frozr V.

EK Water Blocks, Ljubljana based premium water cooling gear manufacturer, is proud to introduce full-cover water cooling solution for NVIDIA reference (NVA-1G401) design GeForce GTX 980 series graphics cards, based on Maxwell GM204 graphics processor.

EK-FC980 GTX directly cools the GPU, RAM as well as VRM (voltage regulation module) as water flows directly over these critical areas thus allowing the graphics card and it's VRM to remain stable under high overclocks.

Following the launch of its GeForce GTX 980 and GTX 970 graphics cards, NVIDIA announced discontinuation of three of its top-selling high-end graphics cards, the GeForce GTX 780 Ti, the GeForce GTX 780, and the GeForce GTX 770. The $549 GeForce GTX 980 cannibalizes the GTX 780 Ti and GTX 780; and is cheaper to make, with 2 billion fewer transistors, four fewer memory chips, and a lighter VRM; while the GTX 970 targets several key sub-$350 products, blasting the GTX 770 to irrelevance. NVIDIA also tweaked pricing of its GeForce GTX 760 performance-segment graphics card, which now starts at $219. The company is expected to launch its replacement, the GeForce GTX 960, some time in October, 2014.

At the Game24 event held at several locations around the world, and online, NVIDIA launched its next-generation GeForce GTX 900 series high-end graphics cards, led by the GeForce GTX 980, and the GeForce GTX 970. The two are based on the company's new 28 nm GM204 silicon, derived from the "Maxwell" GPU architecture. The GeForce GTX 980 leads the pack, featuring 2,048 CUDA cores, 128 TMUs, 64 ROPs, and a 256-bit wide GDDR5 memory interface, holding 4 GB of memory.

The GeForce GTX 970, on the other hand, features 1,664 CUDA cores, 104 TMUs, 64 ROPs, and the same memory configuration. Both cards feature TDP rating of under 170W, and clock speeds above the 1 GHz mark. The GTX 980 features clock speeds of 1126 MHz core, 1216 MHz GPU Boost, and 7.00 GHz memory. The GTX 970, on the other hand, offers 1050 MHz core, 1178 MHz GPU Boost, and 7.00 GHz memory. Both cards offer 224 GB/s of memory bandwidth, but feature technologies that help them make the most of it, such as 3rd generation Delta-color compression, a lossless texture compression algorithm. The GeForce GTX 980 starts at US $549, while the GTX 970 starts at $329.

Gainward will launch three graphics cards based on the GM204 silicon later this week, its GeForce GTX 980 board, which sticks to NVIDIA's reference board design, a slightly non-reference GTX 970 which comes with reference clock speeds, and a completely non-reference Phantom Edition board, featuring the company's iconic air-pulling concealed fans, which could ship with a factory-overclock. The GTX 970 Phantom could ship with some of the highest factory-overclocks in the lineup, with core clock speeds of 1152 MHz, GPU Boost speeds of 1304 MHz, and an untouched 7.00 GHz memory.

Ahead of its launch later this week, even more details of NVIDIA's upcoming GeForce GTX 980, and the 28 nm "GM204" silicon it's based on, tumbled out. To begin with, the GM204 silicon is confirmed to be built on the 28 nm silicon fab process. The chip bigger than that of the GK104, with a die area of 398 mm², yet smaller than the GK110, which measures 581 mm². Its transistor count is 5.2 billion, about 2 billion more than the GK104.

The component hierarchy of GM204 is similar to that of the GM107 silicon, on which the GTX 750 Ti is based. The GPU features a 256-bit wide GDDR5 memory interface, and PCI-Express 3.0 x16 bus. The GigaThread Engine dispatches workload between four graphics processing clusters (GPCs), the basic subunit. Each GPC has a common raster engine shared between four streaming multiprocessors Maxwell (SMMs), which each hold 128 CUDA cores. The total CUDA core count is hence 2,048. The L2 cache has been quadrupled over GK104. The chip features 2 MB of it, compared to 512 KB on its predecessor. The GM204 features 64 ROPs, double that of the GK104, and should hence come with a strong geometry processing muscle. The chip features a revolutionary new 3-bit delta color compression technology that makes the most of the limited memory bus width of this chip.

Apparently, NVIDIA is convinced that it has a pair of winners on its hands, with its upcoming GeForce GTX 980 and GTX 970 graphics cards, and is preparing to price them steeply. The GeForce GTX 980 is expected to start at US $599, nearly the same price as the GeForce GTX 780 Ti. The GTX 970, on the other hand, will start at US $399, danger-close to cannibalizing the GTX 780.

Across the brands, the GTX 980 is launching at the same pricing AMD's Radeon R9 290X launched at; and the GTX 970 at that of the R9 290. AMD's cards have since settled down to $449 for the R9 290X, and R9 290 at $350. Both the GTX 980 and GTX 970, will be available in non-reference board designs, although reference-design GTX 980 will dominate day-one reviews. Based on the 28 nm GM204 silicon, the GTX 980 features 2,048 CUDA cores, 128 TMUs, 32 ROPs; while the GTX 970 features 1,664 CUDA cores, and 104 TMUs. Both feature 256-bit wide memory interfaces, holding 4 GB of GDDR5 memory.

With its next-generation GeForce GTX 980 graphics card, NVIDIA has taken the initiative to help phase out DVI, the digital display connector that has had its reign since the dawn of flatscreen monitors. In its place, NVIDIA is promoting DisplayPort. A picture of the rear I/O shield of a GeForce GTX 980 graphics card reveals that the card features no less than five display connectors, a staggering three DisplayPorts, and one each of HDMI 2.0 and dual-link DVI (with analog/VGA pins for compatibility with D-Sub only monitors). The rear vent pattern has been revamped to triangles, so vents can be cut through in vacant spaces between the connectors, without compromising on the shield's structural rigidity. This pattern made its debut with the dual-GPU GeForce GTX TITAN-Z.

NVIDIA's next-generation flagship single-GPU graphics card, the GeForce GTX 980, will feature 2,048 CUDA cores, and not the previously thought of 1,920. These 2,048 will be spread across 16 Streaming Multiprocessor Maxwell (SMM) units. Its sibling, the GeForce GTX 970, in comparison, features 1,664 cores spread across 13 SMMs. The TDP of GTX 980 is rated at just around 175W, and that of the GTX 970 at 145W. In comparison, the GK104 silicon, on the GeForce GTX 770, is rated at 230W. The kicker? Both GM204 and GK104 are based on the same 28 nm silicon fab node. Both cards feature power inputs consisting of two 6-pin PCIe power connectors. NVIDIA is expected to launch the two, on the 19th of September, 2014.

It looks like GeForce GTX 980 and GTX 970 won't be the only Maxwell-based graphics cards NVIDIA plans to launch within the next 30 days. The company is readying a third SKU based on the chip, the GeForce GTX 960. The company's next sub-$300 graphics card, the GTX 960 will be launched some time in mid to late-October, 2014. The company's GTX 970 and GTX 980 will come out later this week (19th September), timed with the Game24 event. There's no word on the exact specs of the GTX 960.

Here are the first pictures of the reference-design GeForce GTX 980 graphics card. This gorgeous looking board is something to get used to, as it could be a while before we see non-reference boards for the GTX 980. Its smaller sibling, the GTX 970, could launch with non-reference design boards right off the bat. Outwardly, the GTX 980 looks exactly like a GeForce GTX 780 reference board, with NVIDIA's space-age cooling shroud.

The only difference here is a metal backplate decking up the card. This backplate isn't cooling anything, and traces reveal that the card is indeed holding just 8 memory chips, confirming its 256-bit wide GDDR5 memory interface. The GeForce GTX 980 is based on NVIDIA's new GM204 silicon, a derivative of the company's new "Maxwell" architecture, which made its debut with the GeForce GTX 750 Ti. The package of GM204 looks roughly as big as a GK104. The card draws power from a pair of 6-pin PCIe power connectors, and uses a 4+1 phase VRM to condition power.

It turns out that the big OEM design win liquid cooling solutions maker Asetek was bragging about, is the Radeon R9 390X, and the "undisclosed OEM" AMD. Pictures of a cooler shroud is doing rounds on Chinese tech forums, which reveals something that's similar in design to the Radeon R9 295X2, only designed for single-GPU. The shroud has its fan intake pushed to where it normally is for single-GPU cards; with cutouts for the PCIe power connectors, and a central one, through which liquid cooling tubes pass through.

One can also take a peek at the base-plate of the cooler, which will cool the VRM and memory under the fan's air-flow. The cooler design reveals that AMD wants its reference-design cards to sound quieter "at any cost," even if it means liquid cooling solutions that can be messy with multi-card CrossFire setups, and in systems that already use liquid-cooling for the CPU; and leave it to AIB partners to come up with air-cooled cards, with meatier heatsinks. Other specs of the R9 390X are unknown, as is launch date. It could be based on a member of the "Pirate Islands" family of GPUs, of which the new "Tonga" GPU driving the R9 285 is a part of. A possible codename of AMD's big chip from this family is "Fiji."

NVIDIA announced Game24, a worldwide, multinational event spanning 24 hours, celebrating PC gaming. Scheduled for 18th September, 2014, The event will be held across seven locations around the world, and live-streams of each will be broadcast the world over. NVIDIA didn't put out specifics about the event, but we're guessing it will be full of game developer interactions (with the gamers), multiplayer gaming events on NVIDIA-powered gaming PCs, and the odd next-generation high-end GPU launch (GeForce GTX 980, GTX 970). You can pick up any of the event's streams, and RSVP for events near you, on this page.

MSI teased the first CGI sketches of its next-generation TwinFrozr V cooling solution, designed for high-end GPUs, under its Gaming Series. A prototype of the cooler made its first appearance at Computex 2014, in June. The cooler features a large dual-stack aluminium fin heatsink to which heat drawn from the GPU is fed by five 8 mm thick nickel-plated copper heat pipes. The fin-stack is ventilated by a pair of what's now appearing to be two 100 mm fans. MSI is rumored to be innovating a new impeller design that steps up air-flow to noise ratio.

It's interesting to note that in its CGI render of a card equipped with this cooler, MSI showed a PCB with two NVIDIA SLI bridge fingers, and two 6-pin PCIe power inputs. Could this be the NVIDIA GeForce GTX 980, in effect making the card the MSI GTX 980 Gaming OC? Wait until the 19th of September to find out. GeForce GTX 980 and GTX 970 are NVIDIA's next high-end GPUs, based on the 28 nm "GM204" silicon, derived from the company's new "Maxwell" architecture.

NVIDIA is expected to brand-name its next GeForce GTX desktop discrete GPU lineup under the GTX 900 series, and not the previously thought about GTX 800. In what is a similar brand-name pole-vault to the GTX 300 series ahead of "Fermi," NVIDIA's next high-end discrete GPUs will be named GeForce GTX 970 and GTX 980. The brand name could be devised to not just look better on paper, but give users of current-generation GTX 770 and GTX 780 an upgrade-itch, something which could have been difficult if NVIDIA named it under the GTX 800 series, unless its new parts were phenomenally faster.

The GeForce GTX 970 and GTX 980 will be based on NVIDIA's new "GM204" silicon, derived from its new "Maxwell" GPU architecture, which debuted with the mid-range GeForce GTX 750 Ti. NVIDIA is expected to outline the two cards on the 9th or 10th of September, 2014, at various media events held around the world. The company is expected to formally launch the two on 19th September. The GeForce GTX 800 series could continue to include OEM and mobile-GPU parts based on either "Maxwell" or "Kepler" GPUs.