OWC Digital, a leading zero emissions Mac and PC technology company, today announced the all-new Aura SSD for Mid 2013 and Later Mac laptops, the most anticipated SSD upgrade release in OWC's history. In an era of ever-expanding storage needs, this long-awaited upgrade allows users, for the first time ever, to expand the stock storage that came with their Mac laptops and reuse their original factory drive to transfer data and as a high-performance external storage solution.

Available in 480GB and 1TB capacities, Aura SSD upgrade kits are the first and only PCIe-based flash storage upgrades available for MacBook Pro with Retina display (Late 2013 and newer) and MacBook Air (Mid 2013 and newer) models.

OWC today announced the all-new Mercury Electra MAX 6G 2.0TB SSD, the highest capacity 2.5" solid state drive ever offered by OWC. Shipping this January, the Electra MAX 6G is a high-performance 6.0Gb/s solid-state drive that combines extraordinary capacity with the award-winning performance and reliability of the OWC Mercury SSD lineup.

OWC SSDs and more than 20 other products will be on display at OWC's booth at the National Association of Music Merchants (NAMM) Show, in Anaheim, California, January 21-24, 2016. OWC will exhibit an impressive catalog of award-winning storage solutions, SSDs, and memory upgrades for music production professionals.

OWC, a leading zero emissions Mac and PC technology company, announced today an all-new 480GB capacity of the Envoy Pro mini, the stylish, aluminum, pocket-sized thumb drive with the amazing capability of a full-sized desktop-class SSD. The new model effectively doubles the previous maximum available capacity of 240GB.

Winner of the 2015 Storage Visions Visionary Product Award and 2015 Best in Biz Award, the OWC Envoy Pro mini achieves incredible speeds up to 427MB/s, offering true desktop-class SSD performance in the footprint of a thumb drive. The Envoy Pro mini features a USB 3.0 / USB 3.1 Gen 1 interface, and is an indispensable workhorse that brings professional performance, high-capacity storage to life on the move.

OWC, a leading zero emissions Mac and PC technology company, announced today the immediate availability of the OWC 4.0TB Aura SSD Upgrade for the 2013-current Apple Mac Pro. The Aura SSD for Mac Pro is the first internal SSD upgrade for the 2013-current Mac Pro and debuted at CES 2015 offering up to 2.0TB of capacity. The all-new 4.0TB model shipping just in time for CES 2016 doubles the capacity available offering up to 16x the capacity of the standard factory drive and 4X the capacity of the maximum factory SSD/flash option.

The 4.0TB OWC Aura SSD for 2013-current Mac Pro (black cylinder models) includes the award-winning OWC Envoy Pro SSD enclosure, making it easy to repurpose the original factory-installed Mac Pro SSD as an elegant aluminum-body external drive for incredible portable performance. OWC also provides free how-to installation videos and a special tool needed for straightforward end user/do-it-yourself installation.

OWC, a leading zero emissions Mac and PC technology company, today announced the addition of a 1.0TB model to the Mercury Extreme Pro 6G SSD lineup, with immediate availability. The 1.0TB drive is now the highest capacity model in the Mercury Extreme Pro lineup, which also includes 120GB, 240GB, and 480GB options. Built to meet the needs of professional audio, video, and photography users, the Mercury Extreme Pro provides the critical performance that professionals and power users require for today's demanding applications, especially when working with incompressible data.

Designed for speed, durability, and reliability, all Mercury Extreme Pro 6G models are also fully certified by Blackmagic Design, one of the world's leading innovators of creative video capture and post production editing products, powering direct capture and creativity in the field. Where every frame matters, the Mercury Extreme Pro 6G SSD provides reliable, flawless capture performance that every videographer depends on.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the availability of the new OWC Mercury Pro, a sleek aluminum-housed USB 3.0 optical drive for plug and play support of CD, DVD, M-DISC and/or Blu-ray disc reading and writing with Macs and PCs.

The new OWC Mercury Pro conveniently brings optical media back to your workflow with high-speed USB 3.0 connectivity for playback of optical media, data transfer and archiving with bandwidth to spare. With a sleek, durable aluminum chassis, the Mercury Pro delivers looks to match its performance while running cooler, quieter and better than ever.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today that it has expanded its MaxRAM memory upgrade options for the newest Apple iMac 27" with Retina 5K display (Late 2015 iMac) to the maximum capacity of 64GB, twice the capacity of the factory-available options of up to 32GB.

After being the first vendor to provide aftermarket memory options for the new 27" iMac, OWC now offers the OWC MaxRAM Certified Upgrade kit of 64GB. This option provides buyers of the new iMac with greater choice, performance, savings and flexibility in their memory configuration choices.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today that it has expanded its OWC Mercury Elite Pro mini line by 50 percent more capacity to a new maximum of three terabytes (3 TB) storage. The bus-powered Mercury Elite Pro mini is now available in 18 different hard drive or OWC Mercury SSD-equipped configurations. With interface options including USB 3.0, eSATA 6Gb/s, and FireWire, the Mercury Elite Pro mini delivers high performance storage to Mac or PC users in a portable plug-and-play footprint, with no AC adapter required.

The Mercury Elite Pro mini features a fanless brushed aluminum enclosure and measures a compact 5.5" L x 3.8" W x 1.1" H. Because it is bus-powered, the Mercury Elite Pro mini doesn't require an AC adapter, so it's ideal for on-the-go business professionals, creative/entertainment professionals, students, and anyone else needing to back up data, transport large files between computers, gain additional storage capacity, or perform video editing, photo editing, and live music recording. The fanless drive ensures super-quiet operation, an important criteria for creative professionals.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the OWC USB-C Dock. Available for immediate pre-order, the new OWC USB-C Dock provides a complete connectivity solution for the 2015 Apple MacBook and other computers that utilize USB-C ports.

Available in Silver, Space Gray, and Gold, the OWC USB-C Dock provides eleven ports and enables essential everyday peripheral connectivity. Users will be able to charge devices, connect a display, add external storage, import photos from an SD card, utilize wired Gigabit Ethernet connections, connect their favorite audio accessories, and even power their MacBook, all through a single USB Type-C cable.

Other World Computing announced today the Accelsior S, a new PCIe card with direct mount support for a 2.5" SATA 6Gb/s SSD. The latest addition to OWC's award-winning Accelsior line enables PC, Mac Pro tower and Thunderbolt interface expansion chassis users to quickly and easily add additional storage. Utilizing the robust PCIe architecture, the Accelsior S card offers both storage expansion and 6Gb/s speeds up to 550MB/s - more than double the performance of SATA 3Gb/s.

When equipped with the Accelsior S PCIe card and an SSD, Mac Pro tower and PC users can launch, capture, render and process I/O-intensive apps without long wait times. The Accelsior S PCIe card is also extremely easy to install - no drivers or software are required.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the arrival of the Viper Pro Thunderbolt external SSD. The OWC Viper Pro Thunderbolt External SSD is the pinnacle of fast, high-capacity, direct attached Thunderbolt 2 storage. Engineered to meet the extreme demands of content professionals, Viper Pro features dual Thunderbolt 2 ports and delivers extreme performance with sustained speeds up to 1350 MB/s.

Speed, Capacity and Flexibility. All in One. The Viper Pro Thunderbolt SSD will be available in two capacity options, 4 TB and 8 TB, which deliver versatile, pro-level performance for any workflow. With bandwidth to spare, not only does the Viper deliver big capacity and big speeds, it comes with the flexibility of Thunderbolt 2 connectivity and the power to use it comprehensively, supporting multi-stream, uncompressed 4K video and bus-powered daisy chains.

OWC announced today that the ThunderBay 4 and ThunderBay 4 RAID 5 Edition are now available with up to 24 TB of capacity. The larger capacity option, combined with its ultra-quiet cooling technology, makes the ThunderBay 4 perfect for today's workstations where having a quiet desktop drive with ample storage is paramount to a productive workflow.

The Speed, Freedom, and Capacity to do More
Equipped with dual Thunderbolt 2 ports, the ThunderBay 4 delivers blazing-fast speeds with sustained data rates up to 1,342 MB/s RAID 0 and up to 675 MB/s RAID 5. With capacities ranging from 4 TB to 24 TB, customers can get the optimal balance of storage, performance, and data-redundancy to fit their specific workflow requirements.

OWC continues to innovate and build on the proven performance and flexibility of its second generation ThunderBay 4 by releasing the ThunderBay 4 RAID 5 Edition. The ThunderBay 4 RAID 5 Edition gives users the freedom to use this cutting-edge technology as additional storage or backup, with the optimal balance of data-redundancy and performance via various RAID configurations.

Thinking Outside the Enclosure
Over a year ago, OWC and SoftRAID created a strong collaborative partnership to harness the full power and flexibility of ThunderBay 4 and software RAID 5 to bring enhanced performance, storage, and data-redundancy capabilities to the Mac.

OWC expanded its Thunderbolt interface product line with the new ThunderBay 4 professional-grade, 4-bay enclosure with dual Thunderbolt 2 ports and RAID-ready capabilities, perfect for meeting the creative and demanding workflows of users.

Redefining High-Performance & Power in a 4-Bay Enclosure
OWC's ThunderBay 4 offers incredible storage capacity, throughput, and data-redundancy to any Mac or PC with a Thunderbolt or Thunderbolt 2 port. Enhance any application, such as A/V post-production, music, graphics, data management and photography, including Time Machine backups by accessing information with sustained data rates up to 1,342 MB/s and capacities up to 20 TB.

Today, OWC expanded its award-winning line of high-performance SSDs in capacities ranging from 120GB to 480GB for the MacBook Air 2010-2012 and the MacBook Pro with Retina display 2012-2013. The new upgrade options deliver even greater affordability and are backed by the support and expertise OWC is known for around the world.

Aura and Aura Pro SSD: The Easy Drive Upgrade for Air and Retina
Aura and Aura Pro SSD (Flash) drive upgrades provide an easy and economical path versus buying a new laptop to achieve greater performance and/or internal drive capacity. Repurpose the original factory drive with a sleek, award-winning Envoy/Envoy Pro external enclosure included with complete DIY Kits.

Other World Computing (OWC), a leading zero emissions Mac upgrade and storage technology company, announced the new 25% larger capacity for the Mercury Elite Pro Qx2 RAID storage solution for enterprise, professional and prosumer users. The Mercury Elite Pro Qx2 combines multiple high speed interfaces and hardware RAID with massive capacity to handle demanding 4K video content, in a four-bay professional-grade storage solution. With high-speed sustained data rates of up to 260 MB/s, the Mercury Elite Pro Qx2 is ideal for creative professionals using USB 3.0, FireWire 800 or eSATA equipped Macs or PCs, including the Mac Pro 2013.

The Mercury Elite Pro Qx2 features user selectable options of Hardware RAID 0, 1, 5, 10, Span, and Independent modes, offering the discerning user the ideal combination of speed, capacity, and redundancy to handle demanding applications.

Other World Computing (OWC), a leading zero emissions Mac upgrade and storage technology company announced a new 10 TB capacity for the OWC Mercury Elite Pro line of dual-bay external high-performance storage solutions, one of OWC's family of Thunderbolt interface storage products.

High-Performance Two-Bay Design
The Mercury Elite Pro Dual, available in capacities up to 10 TB of total storage, adds tremendous storage capacity and throughput to any Mac or PC with a Thunderbolt port. Applications such as A/V post-production, photography, music, graphics, data management, and even Time Machine backups are enhanced with access to data at sustained data rates of up to 442 MB/s read, 424 MB/s write.

Other World Computing (OWC), a leading zero emissions Mac upgrade and storage technology company announced the new 20 TB capacity for the OWC ThunderBay IV line of four-bay external high-performance storage solutions, one of OWC's family of Thunderbolt interface storage products.

High-Performance Four-Bay Design
The ThunderBay IV, now available with up to 20 TB of total storage, adds tremendous storage capacity and throughput to any Mac or PC with a Thunderbolt port. Applications such as A/V post-production, photography, music, graphics, data management, and even Time Machine backups are enhanced with access to data at sustained data rates of up to 887 MB/s read, 884 MB/s write.

Other World Computing (OWC), a leading zero emissions Mac and PC upgrade and storage technology company, expanded its family of Thunderbolt interface storage products with the addition of the OWC Mercury Elite Pro Dual external high-performance drive with hardware RAID capabilities. The Mercury Elite Pro Dual with Thunderbolt interface will be featured at the National Association of Broadcasters (NAB) show in Las Vegas this week, at Other World Computing's booth #SL14016, in the Las Vegas Convention Center.

High-Performance Two-Bay Design
The Mercury Elite Pro Dual, available in capacities up to 8 TB of total storage, adds tremendous storage capacity and throughput to any Mac or PC with a Thunderbolt port. Applications such as A/V post-production, photography, music, graphics, data management, and even Time Machine backups are enhanced with access to data at sustained data rates of up to 389 MB/s read, 351 MB/s write.

Other World Computing (OWC), a leading zero emissions Mac and PC upgrade and storage technology company has upgraded the OWC Mercury Pro External Blu-ray Optical Drive to professional grade 16X BD-R write speeds, 128 GB BDXL compatibility, and high-speed USB 3.0 connectivity.

Read and Write Double, Triple, Quad Layer BD-R Discs
In addition to single and double layer BD-R discs, the Mercury Pro External offers expanded support for up to 100 GB of data on triple layer BDXL-R/BDXL RE discs and up to 128 GB on quad layer BDXL-R discs. For comparison, 128 GBs of data on a single quad layer BDXL disc is the equivalent of 27 standard DVDs or five single layer Blu-ray discs.

Other World Computing (OWC), a leading zero emissions Mac upgrade and storage technology company expanded its line of Thunderbolt interface storage products with the addition of the OWC ThunderBay IV four-bay external high-performance drive.

High-Performance Four-Bay Design
The ThunderBay IV, available in capacities up to 16 TB of total storage, adds tremendous storage capacity and throughput to any Mac or PC with a Thunderbolt port. Applications such as A/V post-production, photography, music, graphics, data management, and even Time Machine backups are enhanced with access to data at sustained data rates of up to 887 MB/s read, 884 MB/s write.

Other World Computing (OWC), a leading zero emissions Mac upgrade and storage technology company debuted the addition of the OWC Mercury Helios 2 PCIe Thunderbolt Expansion Chassis to its Helios line at CES 2014. The Helios 2 is a solution for using two single-width, or one single-width and one double-width, PCIe 2.0 adapter cards with Mac Pro (2013), Mac mini, iMac, MacBook Air, MacBook Pro, and other Thunderbolt-equipped computers that do not have PCIe slots due to size and/or design limitations.

More Users Can Now Tap Into Power of PCIe and Thunderbolt
Desktop workstations used to be the only way computer users could access high-performance PCIe cards made for video capture/editing, media transcoding, audio processing, and data storage. Now, with Mercury Helios or Helios 2, users of portable, all-in-one computers, and the new Thunderbolt 2 equipped Mac Pro 2013 can enjoy the functionality and productivity gains of these PCIe cards wherever their work takes them.

Other World Computing (www.macsales.com) the world's leading destination for cutting-edge and easy-to-install Mac and PC upgrades and accessories, announced higher data throughput and USB 3.0 compatibility for its multi-interface, four-bay professional-grade Mercury Elite Qx2 RAID storage product for enterprise, professional and prosumer users.

The Mercury Elite Pro Qx2 is now compatible with native USB 3.0 'SuperSpeed' interface technology, in addition to offering FireWire 800 and eSATA connectivity. The improved Elite Pro Qx2 features four hot-swap bays, diverse multiple interface support, and up to 16 TB of available storage capacity. It is engineered specifically for applications such as backup, audio/video, photography, data management, and data-intensive applications. Massive data storage and backup capacity, inter-operable interface support, user-selectable RAID 0, 1, 5, 10, span, and independent modes all provide the speed, capacity, and redundancy necessary to meet a wide array of application requirements.

Other World Computing, the world's leading destination for cutting-edge and easy-to-install Mac and PC upgrades and accessories, announced the immediate availability of the OWC Memory Upgrade Kits from 8GB to 32GB for 2013 iMac 27" models that became available today. OWC's kits offer memory configurations not offered by the factory as well as savings of more than $240 compared to same-size factory options. Like all OWC Memory Upgrade Kits, a 'how-to' install video and OWC Lifetime warranty are included.

What it does: upgrading the memory of this iMac gives you more options and better performance. It's a low-cost improvement that gives Apple's latest OSX-including the upcoming Mavericks release-the space it needs for maximum performance. For hundreds less than what Apple charges, users can select an OWC upgrade to unlock the machine's true potential. Installation takes just a few minutes, and OWCs iMac Memory Upgrade Guide makes it easy to select the right memory for any Apple iMac model.

Other World Computing (OWC) www.macsales.com, the world's leading destination for cutting-edge and easy-to-install Mac and PC upgrades and accessories, has expanded its Mercury Elite Pro Dual mini portable hardware-RAID storage product line with two new 3.0 TB models, available as 3.0 TB RAID-1 (for robust data protection) or 3.0 TB RAID-0 (for maximum performance).

What it does: This bus-powered (no AC adapter is required) unit stores a tremendous amount of data safely using RAID technology, or even more data with super-fast access. Featuring hardware RAID-1 (mirrored) redundancy for data protection or RAID-0 (striped) for maximum throughput, the Mercury Elite Pro Dual mini contains two 2.5" hard drives or OWC Mercury Electra 6G SSDs for up to 3.0 TB of capacity. A "quad interface" of FireWire 800, FireWire 400, USB 2.0, and eSATA connections delivers data transfer speeds of up to 300 MB/s with Mac and PC computers.