You read it. There are elements in Asia using the GeCube brand name to sell counterfeit graphics cards based on the ATI Radeon HD 4000 series graphics processors. Large inventories of counterfeit GeCube graphics cards have reportedly made it to the market and threten to dilute GeCube's market position and its image as a reputed AMD add-in board partner.

GeCube has released a few guidelines to help consumers spot these counterfeits and report them to the authorities. In the picture below, GeCube points out distict features found on genuine GeCube graphics cards that consumers should inspect at the time of purchase. A list of GeCube graphics cards certified by AMD can be found here. The press statement GeCube issued can be read here.

XFX, following its recently announced collaboration with AMD, today introduced its first Radeon HD-powered 4000 series cards, the XFX Radeon HD 4870, 4850, 4830, 4650 and 4350.

All five models feature exceptional memory bandwidth, board power and compute power as well as a number of industry-firsts. For example, the XFX Radeon HD 4870 is the first graphics card with GDDR5 memory.