The SD Association announced today SD Express which adds the popular PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA's commitment to backward compatibility and are part of the new SD 7.0 specification.

"SD Express' use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types," said Mats Larsson, Senior Market Analyst at Futuresource. "The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world."

ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, announces its V90 premium line of digital memory cards-a step up in performance to sustained read speed of up to 250MB/second and sustained write speed of up to 200MB/second. ProGrade Digital SDXC UHS-II, U3, Class 10, V90 brings peak performance to upper-end DSLR, mirrorless, camcorder and digital cinema cameras-cameras that produce incredibly rich data streams and require more from a memory card. This elevated performance ensures faster capture during data-intensive processing, most notably for the Panasonic GH5S, Panasonic AU-EVA1, Canon Cinema EOS line and Canon EOS 5D Mark IV. ProGrade Digital SDXC UHS-II V90 memory cards in 64GB, 128GB and 256GB capacities will be available at the start of May.

Eurocom launches trio of Coffee Lake high performance CPU- and GPU-upgradeable laptops powered by Intel newest 6 Cores/12 Treads 8700K CPUs and NVIDIA GTX 10 series of MXM3 GPUs. The Sky X9C is Coffee Lake based SLI Ready and VR Ready super high performance supercomputer laptop. Packing a 6 cores/12 treads Coffee Lake CPU and dual GTX 1080 desktop GPU cooled with liquid metal paste, and supported by an unlocked system BIOS.

Drones are creating more content than ever before, and with the announcement of the Seagate DJI Fly Drive, managing that surge of data is about to get easier. The first data solution to come from Seagate and DJI's strategic partnership, Fly Drive will allow drone pilots to efficiently back up their photo and video content on location, thanks to its large storage capacity, integrated MicroSD card slot, quick transfer speeds and durable build. It also comes with a complimentary two-month subscription to Adobe Premiere Pro CC, part of Adobe Creative Cloud-placing the keys to creativity in the hands of drone enthusiasts everywhere.

Patriot, a leading manufacturer of consumer flash storage solutions, computer memory, SSDs, gaming peripherals and mobile accessories, today announced the release of the EP PRO-II SD and microSDXC cards. Equipped with UHS-II connectors, UHS Speed Class 3 and Class 10, the EP PRO-II cards will provide users with top of the line transfer speeds as well as ample storage.

Patriot's fastest cards to come to market, the EP PRO-II SDXC and EP PRO-II microSDXC cards offer users unrivaled data transfer speeds. With maximum read speeds of up to 280MB/s and maximum write speeds of up to 100MB/s the EP PRO-II cards will provide superior performance for professional videographers and photographers with advanced media devices such as the Panasonic Lumix GH4 and the Fujifilm X-T1. Available in 64GB to 512GB capacities in the EP PRO-II SDXC full card and 32GB to 128GB in the EP PRO-II microSDXC card, consumers will never miss a second due to a lack of storage space.

Team Group Inc., the world's leading memory brand, today released the all new microSDXC UHS-II U3 high speed memory card, which officially pushed the storage performance of small portable devices up to 250/100MB/s. Team Group chooses to release microSDXC UHS-II U3, a small card to meet consumers' usage needs. With the included free SD 4.0 UHS-II SD card adapter, consumers are allowed to freely use on digital cameras, dashboard cameras, cell phones and various other devices, and offers the perfect balance in performance and usefulness.

Team Group's all new SD 4.0 microSDXC UHS-II U3 ultra high speed memory card is completely compliant with SDA's specification, and also downward compatible with microSD interface and UHS-1/Class 10 standard. The read/write speed is up to 250/100 MB/s, which is specific for the ever growing action cameras, dashboard camera for car or motorcycle, etc. It is the best storage medium which offers higher resolution, higher frames per second and higher data streaming rates for Full HD or even breathtaking Ultra HD 4K quality.

The SD Association (SDA), a global ecosystem of companies setting industry-leading memory card standards, today launched its fastest speed class, Video Speed Class, which also delivers real-time multi-file recording for many applications and supports the highest video resolutions and qualities available today. With Video Speed Class, 4K, 8K, 3D and 360 degree video recordings are now assured and accessible to consumers and professionals alike. Consumers will easily capture memories at their devices' best quality by following device manufacturer recommendations and matching the Video Speed Class mark on their device to an SD memory card with the same Video Speed Class mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II memory cards.

The new Video Speed Class maintains the tradition of ensuring guaranteed minimum performance levels as the familiar Speed Class and UHS Speed Class systems do today. Minimum speeds will range from 6MB to 90 MB per second. The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30 capture high-definition and 4K resolution. All speed classes guarantee minimum video recording speeds to ensure smooth video playback, so actual recording performance may be even faster.
"With Video Speed Class, SD device and memory card manufacturers can offer the highest-quality video recording to consumers and professionals that keep pace with the awesome video resolutions not only offered today, but anticipated tomorrow," said Brian Kumagai, president of the SDA. "New products leveraging the capabilities of Video Speed Class will be based on the high storage capacities offered by SDHC and SDXC memory cards."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the world's fastest microSD card. The SanDisk Extreme PRO microSDXC UHS-II card enables action camera, drone and smartphone users to offload huge video files at unprecedented speeds.

"Action cameras are now the fastest-growing segment in digital imaging and drones are becoming increasingly popular, creating an opportunity for people to capture more high-capacity, high-quality 4K Ultra HD content," said Dinesh Bahal, vice president, product marketing, SanDisk. "We designed this card specifically to address consumers' needs for a faster solution when transferring massive files - and now, with nearly 3x the speed of our fastest microSD UHS-I card, this new offering dramatically reduces time spent transferring content."

Lexar, a leading global brand of flash memory products, today introduced the Lexar Professional 2933x and 1400x XQD 2.0 cards, as well as the Lexar Professional Workflow XR2 (XQD 2.0 USB 3.0 reader) for professional videographers, photographers, and enthusiasts. The Professional 2933x XQD 2.0 is the fastest XQD card on the market today, delivering a dramatically enhanced workflow with the quickest capture and transfer performance available.

Designed for use with the latest generation of high-definition camcorders and high-resolution DSLRs, the new XQD 2.0 cards deliver read transfer speeds up to 2933x (440 MB/s) and 1400x (210 MB/s) respectively, enabling an accelerated workflow that allows users to quickly capture and store stunning, high-quality images and 4K video. These new rugged, high-speed cards support both PCI Express Gen 2 and USB 3.0 interfaces.

Lexar, a leading global brand of flash memory products, today announced the 128GB capacity of the Professional 2000x SDXC UHS-II memory card. Available for purchase later this year, the 128GB Lexar Professional 2000x SDXC UHS-II card will be the fastest UHS-II memory card available at this capacity on the market.

Leveraging the Ultra High Speed II, UHS Speed Class 3 (U3) specification, the Lexar Professional 2000x SDXC card quickly captures and transfers extended lengths of 4K, 1080p full-HD, and 3D video, as well as high-quality images. The new 128GB capacity card offers read transfer speeds up to 300MB per second and write speeds up to 260 MB per second. Additionally, the Professional 2000x SDXC UHS-II card includes an SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac system, dramatically accelerating workflow and offering users immediate performance right out of the package.

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the Toshiba EXCERIA Pro SD Memory Card and Toshiba EXCERIA microSD Memory Card, two flash storage options equipped to unleash a device's full shooting potential to capture stunning images and immersive footage. Ideal for professional DSLR photographers and high action sports enthusiasts respectively, the EXCERIA Pro SD and EXCERIA microSD provide unparalleled performance with excellent read/write rates and ample storage to capture fast-action photos and 4K videos without delay.

"Recording the most important life moments shouldn't be limited by speed or space," said Maciek Brzeski, Vice President of Branded Storage Products, Toshiba Digital Product Division. "With the EXCERIA Pro and EXCERIA microSD, Toshiba delivers a memory card that specifically complements consumers' professional and mobile lifestyles." The EXCERIA Pro SD Memory Card allows professional photographers and videographers to maximize the potential of their UHS-II-enabled high performance cameras. With read speeds of up to 260MB/s and write speeds up to 240MB/s, the EXCERIA Pro SD card can transfer photos in less time than non-UHS II cards.

Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 1000x microSDHC and microSDXC UHS-II cards, offering read transfer speeds up to 150MB per second. Designed for sports camcorders, tablets, and smartphones, the new microSD cards leverage Ultra High Speed II (U3) to provide faster capture, play back, and transfer of photo and video files. The cards are also an excellent choice for photographers needing multiple memory cards for extended use to capture aerial content with a quadcopter.

Available in 32GB, 64GB, and 128GB capacities, Professional 1000x microSD UHS-II cards can quickly capture, play back, and transfer extended lengths of the highest quality 1080p full-HD, 3D, and 4K video, making it easy to preserve more than 15 hours of your greatest moments and then relive the action. As with all Lexar Professional cards, a lifetime copy of Image Rescue software is included to recover any lost or deleted files, and each card is backed by a limited lifetime warranty.

Patriot, a leading manufacturer in mobile accessories, computer and USB/flash memory, today announced the release of its new EP PRO-II SDXC card, becoming one of few companies supporting UHS-II capable devices and adding to its robust line up of flash memory.

The new EP PRO-II SDXC is designed to support the latest generation of high-performing devices with high definition and ultra-high definition (UHD) capabilities. With a capacity ranging from 16GB to 64GB and a read/ write speed of up to 280 MB/s and 250 MB/s it can fulfill the need for storage and speed without delay. Capable of recoding video in 4K UHD and capturing pictures in the blink of an eye, the EP PRO-II SDXC meets consumer and professional requirements for high resolution needs.

Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 2000x SDHC/SDXC UHS-II cards, the fastest UHS-II memory cards available on the market today. To complement the new line and create a full portfolio of SD UHS-II products, Lexar also announced new Professional 1000x SDHC/SDXC UHS-II cards and the new Professional Workflow SR2, a SD UHS-II USB 3.0 reader.

The new Lexar Professional 2000x SDHC/SDXC UHS-II memory cards leverage the new Ultra High Speed II, UHS Speed Class 3 (U3) specification, to quickly capture and transfer high-quality photos and 1080p full-HD, 3D, and 4K video. Available in 32 GB and 64 GB capacities, the cards offer transfer speeds up to 300 MB per second and write speeds up to 260 MB per second. Additionally, every 2000x SDHC/SDXC UHS-II card includes a SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac, offering users immediate performance right out of the package.

Extending its industry leadership in memory card solutions, Toshiba America Electronic Components, Inc., (TAEC), a committed leader that collaborates with technology companies to create breakthrough designs, has introduced the world's fastest microSD memory cards. The new cards are the first in the industry to comply with the UHS-II interface standard, the ultra high speed serial bus interface defined in the SD Memory Card Standard Ver. 4.20. Available in 32 GB and 64 GB capacities, Toshiba's new microSD memory cards offer the fastest transfer rates available, are UHS Speed Class 3 (U3) enabled, and allow high-quality 4K video capture at constant minimum write speeds of 30 MB/s. This means that 4K2K video, live broadcast and content can be recorded on high-performance cameras.

The 64 GB cards offer a maximum read speed of 260 MB/s and a maximum write speed of 240 MB/s. The 32 GB cards have a maximum read speed of 145 MB/s and maximum write speed of 130 MB/s, which represents an 8x write speed improvement and 2.7x read speed improvement when compared to Toshiba's current 32 GB microSD UHS-I cards. These faster transfer speeds reduce the time required to download large data movie and music files to smart phones and tablets, and enable camera users to shoot high resolution digital still images in a continuous high speed shooting mode.

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today unveiled its new Satellite P55t, featuring one of the world's first 4K Ultra HD display in a laptop and the world's first to earn Technicolor Color Certification. Ideal for visual creative professionals and multimedia enthusiasts, the Satellite P55t is designed to take on the most intensive computing demands and display unprecedented imagery.

"Creative professionals are embracing 4K Ultra HD as it enables a whole new level of media creation that draws viewers in with amazing detail and clarity," said Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. "Until now, media creators have been unable to have this combination of performance and display capabilities in a mobile solution and we applied years of experience and engineering resources to make it a reality."

SanDisk Corporation (NASDAQ: SNDK), a global leader in flash storage solutions, today announced the SanDisk Extreme PRO SDHC/SDXC UHS-II card. It is the world's fastest SD memory card, and is based on the latest high performance SD specification. The new SanDisk Extreme PRO SD UHS-II card offers up to 250 MB/s write speeds for continuous burst mode shooting and transfer speeds of up to 280 MB/s for maximum workflow efficiency. The SanDisk Extreme PRO SD UHS-II card is UHS Speed Class 3 (U3) enabled, a new specification allowing for high-quality 4K video recording.

"Camera manufacturers are rapidly introducing camera models for both consumers and professionals that are capable of higher burst rates and 4K video capture. Accordingly, memory card technology must move at a similar pace to provide users with the substantial performance required to take full advantage of these features," said Christopher Chute, research director, Worldwide Digital Imaging, IDC. "The higher levels of performance delivered by the new SanDisk Extreme PRO SD UHS-II card will help ensure that photographers, videographers and filmmakers are able to take advantage of the full capabilities of new professional-grade cameras."

Toshiba Corporation today announced that it will launch a new series of SD memory cards offering the world's fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PRO and EXCERIA cards will be launched in major markets worldwide, starting with Japan in October.

EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240 MB/sec the world's fastest, while the EXCERIA series will write at 120 MB/sec. They will allow digital camera users to shoot still images continuously at high speed.