OWC, a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced its itinerary for NAB 2022, which will be in Las Vegas on April 23-27, 2022, at the Las Vegas Convention Center.

OWC is thrilled to showcase several innovative new storage system upgrades that deliver blazing transfer speeds and unparalleled reliability for media professionals with storage-intensive workflows. For those attending NAB, visit booth C3836 in the Central Hall to see all these new solutions and existing award-winning dock, hub, and software staples. OWC's focus is to get a lot of the infrastructure technology out of the way so you can focus on what drives you.

Lexar, a leading brand of flash memory solution, is proud to announce the Lexar Professional 2000x SDHC /SDXC USH-II Memory Card GOLD Series in the 256 GB capacity option. With speeds up to 300 MB/s read, the Lexar Professional 2000x SDXC UHS-II Card GOLD Series is design for DSLR and cinema-quality video cameras. The cards can leverage the UHS-II technology that allows you to handle sequential burst mode of RAW footage effortlessly, and provide users with super-fast file transfers for expedited post-production.

The new Lexar Professional 2000x SDXC UHS-II Card GOLD Series 256 GB fully meets the growing demand for larger storage capacity, which helps users save time and dramatically accelerates workflow from start to finish. The Lexar Professional 2000x SDHC /SDXC UHS-II Card GOLD Series provides the performance you need to capture and store valuable data in a variety of elements which is water-proof, temperature-proof, shockproof, vibration-proof, and X-ray-proof. For added versatility, the cards are also backwards compatible with UHS-I devices, performing up to the maximum thresholds of UHS-I speed capabilities.

Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar Professional USB-C Dual-Slot Reader. This reader is perfect for professional photographers and videographers who want to speed up their workflow with high-speed file transfer on the go. The Lexar Professional USB-C Dual-Slot Reader works with SD and microSD UHS-II cards and offers creatives fast transfer speeds up to 312 MB/s read. It also features a USB-C connector which is reversible for convenient plug-and-play functionality making it perfect for USB-C computers.

Designed with a USB 3.2 Gen1 interface, the Lexar Professional USB-C Dual-Slot Reader is also backwards compatible with USB 3.1 and 2.0 ports to make your creative process more versatile. It is also built with a LED activity light, so you know when the transferring of your content is completed. The compact design of the Lexar Professional USB-C Dual-Slot Reader also makes it easier for photographers and videographers to slip it in their pocket and go.

Lexar, a leading brand of flash memory solution, is proud to announce the Lexar Professional 2000x SDHC /SDXC USH-II Memory Card GOLD Series in the 256 GB capacity option. With speeds up to 300 MB/s read, the Lexar Professional 2000x SDXC UHS-II Card GOLD Series is design for DSLR and cinema-quality video cameras. The cards can leverage the UHS-II technology that allows you to handle sequential burst mode of RAW footage effortlessly, and provide users with super-fast file transfers for expedited post-production.

The new Lexar Professional 2000x SDXC UHS-II Card GOLD Series 256 GB fully meets the growing demand for larger storage capacity, which helps users save time and dramatically accelerates workflow from start to finish. The Lexar Professional 2000x SDHC /SDXC UHS-II Card GOLD Series provides the performance you need to capture and store valuable data in a variety of elements which is water-proof, temperature-proof, shockproof, vibration-proof, and X-ray-proof. For added versatility, the cards are also backwards compatible with UHS-I devices, performing up to the maximum thresholds of UHS-I speed capabilities

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announced that its Premier Extreme SDXC SD7.0 Express Card, equipped with an SMI SM2708AB controller, is the world's first branded SD Express Card to pass SD Association's SD Express Verification Program (SVP). This verification status affirms that the SD Express Card meets SDA's rigorous interface standards for performance and reliability. The Premier Extreme SDXC Express Card will allow users to take full advantage of the latest SD Express-enabled laptops from all the major PC brands.

"Due to their compact form factors, SD cards have been and continue to be a mainstay of creators, creative professionals, and general users despite their lesser capabilities when compared to other storage devices," said Ibsen Chen, Director of Product Marketing at ADATA. "However, with the SVP verified ADATA Premier Extreme SDXC SD7.0 Express Card, we are giving users an SD Card that meets the standards of a modern world where high-quality content and fast data transfer rates are the norms."

Phison Electronics Corp., a global leader in NAND flash controller integrated circuits and storage solutions, today announced that its SD Express storage solution is the first product to pass the SD Association's SD Express/UHS-II Verification Program (SVP). This verification indicates that these products meet interface standards, providing confidence to both consumers and businesses that it will operate and perform properly.

According to the SD Association, "PCIe and UHS-II are both high differential interfaces and meeting their specifications demanding requirements is extremely important to assure proper operation and interoperability." The Association officially launched the SVP program at the end of 2021, becoming the notary unit that leads the compatibility verification between the host system and the SD memory card manufacturer to positively assist in the development of the product ecosystem. As the world's leading supplier of SD card controllers and solutions, Phison Electronics has pledged to support the SD Association's SVP program and to work with Phison's global brand customers in launching the latest SD Express storage solutions that meet the SVP verification requirements.

Razer, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), is kicking off 2022 with new Razer Blade gaming laptop models including the Razer Blade 14, Razer Blade 15, and Razer Blade 17. The world's fastest laptops for gamers and creators are equipped with the recently announced NVIDIA GeForce RTX 30 Series Laptop GPUs, up to an RTX 3080 Ti, making the new Blades better than ever, now shipping with Windows 11. All new Razer Blade gaming laptops now also include groundbreaking DDR5 memory, providing blistering clock speeds up to 4800 MHz, an increase in frequency by up to 50% compared to the previous generation.

"The Razer Blade series continues to be the best gaming laptop by providing desktop-class performance on-the-go," says Travis Furst, Senior Director of Razer's Systems business unit. "Additionally, we've enabled creators to work anywhere with gorgeous displays, available NVIDIA Studio drivers, and up to 14-Core CPUs. Users will have the ability to choose any model or configuration that best fits their gaming or creating needs, while getting the latest and greatest in graphics, memory and processing technology."

OWC, the premier zero-emissions Mac and PC technology company, and a respected provider of Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits, announces the OWC Atlas Pro series of high-performance media cards and reader. Like the Atlas rockets that powered the historic Mercury human spaceflights into full orbit, the OWC Atlas series will launch your creative capabilities into another world.

OWC has been safely protecting Mac and PC users' data with high-performance storage solutions since 1988. Drawing on our experience as a leading developer of flash storage since 2010, we've engineered OWC Atlas Pro media cards with advanced performance and data management technologies to maximize the capabilities of your DSLR, mirrorless, and video camera. The OWC Atlas Pro cards let you go from shooting to transferring RAW images and up to 8K video footage to your computer with the highest workflow efficiency. Whether you're an aspiring social media influencer, visual arts hobbyist, drone pilot, or accomplished creative professional, you can trust the OWC Atlas Pro media cards with your irreplaceable shots.

Razer, the leading global lifestyle brand for gamers, today announced the all-new Razer Blade 15 and Razer Blade Pro 17 gaming laptops powered by NVIDIA GeForce RTX 30 Series Laptop GPUs. To take advantage of the powerful new GPUs, the laptops are now available with new display options at higher refresh rates and higher resolutions. The new Blade 15 and Blade Pro 17 gaming laptops form the most powerful and diverse lineup of gaming laptops from Razer ever - and with new configurations starting at only $1,699, now anyone can experience a Razer Blade.

"The new Razer Blade line is the best place for gamers to play the next generation of games," said Brad Wildes, Senior Vice President & General Manager of Razer Systems business unit. "Our new line features the latest graphics technology, giving gamers the most immersive experience available. With the fastest displays on the market and one of our smallest chassis ever, gamers can enjoy ultra-smooth gameplay anywhere and everywhere. Simply put: The Razer Blades are the ultimate way to play."

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions, plans to release next-generation SD Express cards by Q2 of 2021.

With the rise of social media influencers, user-generated content, and the deployment of 5G networks worldwide, content creators and others seek high-capacity, high-performance, and portable memory products to meet their needs. To this end, the SD Association (SDA) released SD7.0, which introduced two major new functions, which include the incorporation of the PCIe and NVMe interfaces into SD memory cards for a significant upgrade in read/write speeds. These new SD cards will be known as SD Express cards. ADATA will be launching a new SD Express memory card by Q2 of 2021.

CORSAIR, a world leader in high-performance gaming peripherals and enthusiast components, today announced the launch of its first-ever Thunderbolt 3 dock, the CORSAIR TBT100. Combining iconic industrial design, aluminium construction, intuitive operation, and smart power delivery, the TBT100 puts the power of Thunderbolt 3 within reach, with a huge array of ports and connections that make it the heart of your workstation setup.

The TBT100 fits right in with any working environment thanks to its stylish aluminium housing and slim profile. Its small size belies the massive 40 Gbps bandwidth and power delivery of Thunderbolt 3, enabling the TBT100 to connect a full range of devices, all at once. Equipped with two high-speed USB Type-C 10 Gbps ports and two USB 5 Gbps ports to transfer both data and power to your USB devices, the TBT100 can connect up to four USB devices at full power. For dual-monitor setups, the TBT100 includes two HDMI 2.0 ports, able to drive two displays at up to 4K 60Hz in vibrant HDR, as well as a combination 3.5 mm in/out jack for your audio. A gigabit Ethernet port connects to your local network at blazing-fast speeds, while a built-in UHS-II SD card reader provides convenient access to portable storage. There's even a Kensington Security Slot to keep envious colleagues from borrowing your dock.

Leader of global PC brand, GIGABYTE today launched its latest version AORUS series professional gaming notebooks and their AERO notebooks for content creators. Aside from many high-end gaming features, the new generation processors and GPUs have undergone "significant" upgrades. GIGABYTE is the first in the industry to launch ultra-performance notebooks that feature 10th gen Intel Core i9/i7 H series 8-core CPU and NVIDIA GeForce RTX 20-series SUPER GPUs. AORUS partners up with world renowned G2 Esports to launch brand new gaming notebooks tailored to match the requirements of pro gamers, including features like mechanical keyboards, a 240Hz refresh rate display and enhanced cooling technology, redefining the requirements of a professional gaming notebook.

Razer, the leading global lifestyle brand for gamers, today revealed the next evolution of the Razer Blade 15 gaming laptop, featuring up to an 8-core 10th Gen Intel Core i7 processor, NVIDIA GeForce RTX SUPER GPUs, and a 300Hz display all packed into the signature black aluminium chassis. Complemented with a new keyboard layout, upgraded I/O, and abundant SSD storage, the Blade 15 gives users the power to play their best game, create their best work, and live their best life.

"The new Razer Blade 15 is simply the best laptop we have ever created," said Brad Wildes, Senior Vice President of Razer's Systems Business Unit. "We've added numerous cutting-edge features and user improvements that were requested directly from the community to make the Blade 15 more than just a great laptop for gamers, but a great laptop for everyone."

Kingston Digital, a world leader in memory products and technology solutions, announced today the refresh of its 'Canvas' series Flash cards to Canvas Plus. The new SD and microSD lineup include Kingston's first UHS-II cards. To keep up with Canvas Plus, new MobileLite Plus UHS-II readers have been engineered to support blazing fast read speeds. Canvas Plus represents the next generation of SD and microSD cards with increased performance for DSLRs, 4K/8K video production, Android devices, action cams and drones.

The market may be saturated with a number of confusing memory card options, but Silicon Power is releasing a new set of 4 microSD cards that will be sure to meet your expectations, clearly. With each of them geared toward a specific usage, we're making it easy to choose the best card for your needs. So, whether you're a beginner who's just looking to improve your mobile phone performance or a professional who's looking to capture footage in the most stunning 8K Ultra HD quality - or anyone in between - we've got you covered.

UHS-II technology introduces blazingly fast read and write speeds up to 290 and 160 MB/s, respectively, to fully maximize your time. Capture stunning 8K Ultra HD photos and videos quickly, easily, and with smooth playback. Write raw files in nearly half the time compared to UHS-I. Dramatically accelerate post-production transfers with an appropriate card reader. For professional-level performance that you can trust, this card will have your back.

The SD Association announced today SD Express which adds the popular PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA's commitment to backward compatibility and are part of the new SD 7.0 specification.

"SD Express' use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types," said Mats Larsson, Senior Market Analyst at Futuresource. "The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world."

ProGrade Digital, founded with a mission to provide the highest quality professional grade digital memory cards and workflow solutions, announces its V90 premium line of digital memory cards-a step up in performance to sustained read speed of up to 250MB/second and sustained write speed of up to 200MB/second. ProGrade Digital SDXC UHS-II, U3, Class 10, V90 brings peak performance to upper-end DSLR, mirrorless, camcorder and digital cinema cameras-cameras that produce incredibly rich data streams and require more from a memory card. This elevated performance ensures faster capture during data-intensive processing, most notably for the Panasonic GH5S, Panasonic AU-EVA1, Canon Cinema EOS line and Canon EOS 5D Mark IV. ProGrade Digital SDXC UHS-II V90 memory cards in 64GB, 128GB and 256GB capacities will be available at the start of May.

Eurocom launches trio of Coffee Lake high performance CPU- and GPU-upgradeable laptops powered by Intel newest 6 Cores/12 Treads 8700K CPUs and NVIDIA GTX 10 series of MXM3 GPUs. The Sky X9C is Coffee Lake based SLI Ready and VR Ready super high performance supercomputer laptop. Packing a 6 cores/12 treads Coffee Lake CPU and dual GTX 1080 desktop GPU cooled with liquid metal paste, and supported by an unlocked system BIOS.

Drones are creating more content than ever before, and with the announcement of the Seagate DJI Fly Drive, managing that surge of data is about to get easier. The first data solution to come from Seagate and DJI's strategic partnership, Fly Drive will allow drone pilots to efficiently back up their photo and video content on location, thanks to its large storage capacity, integrated MicroSD card slot, quick transfer speeds and durable build. It also comes with a complimentary two-month subscription to Adobe Premiere Pro CC, part of Adobe Creative Cloud-placing the keys to creativity in the hands of drone enthusiasts everywhere.

Patriot, a leading manufacturer of consumer flash storage solutions, computer memory, SSDs, gaming peripherals and mobile accessories, today announced the release of the EP PRO-II SD and microSDXC cards. Equipped with UHS-II connectors, UHS Speed Class 3 and Class 10, the EP PRO-II cards will provide users with top of the line transfer speeds as well as ample storage.

Patriot's fastest cards to come to market, the EP PRO-II SDXC and EP PRO-II microSDXC cards offer users unrivaled data transfer speeds. With maximum read speeds of up to 280MB/s and maximum write speeds of up to 100MB/s the EP PRO-II cards will provide superior performance for professional videographers and photographers with advanced media devices such as the Panasonic Lumix GH4 and the Fujifilm X-T1. Available in 64GB to 512GB capacities in the EP PRO-II SDXC full card and 32GB to 128GB in the EP PRO-II microSDXC card, consumers will never miss a second due to a lack of storage space.

Team Group Inc., the world's leading memory brand, today released the all new microSDXC UHS-II U3 high speed memory card, which officially pushed the storage performance of small portable devices up to 250/100MB/s. Team Group chooses to release microSDXC UHS-II U3, a small card to meet consumers' usage needs. With the included free SD 4.0 UHS-II SD card adapter, consumers are allowed to freely use on digital cameras, dashboard cameras, cell phones and various other devices, and offers the perfect balance in performance and usefulness.

Team Group's all new SD 4.0 microSDXC UHS-II U3 ultra high speed memory card is completely compliant with SDA's specification, and also downward compatible with microSD interface and UHS-1/Class 10 standard. The read/write speed is up to 250/100 MB/s, which is specific for the ever growing action cameras, dashboard camera for car or motorcycle, etc. It is the best storage medium which offers higher resolution, higher frames per second and higher data streaming rates for Full HD or even breathtaking Ultra HD 4K quality.

The SD Association (SDA), a global ecosystem of companies setting industry-leading memory card standards, today launched its fastest speed class, Video Speed Class, which also delivers real-time multi-file recording for many applications and supports the highest video resolutions and qualities available today. With Video Speed Class, 4K, 8K, 3D and 360 degree video recordings are now assured and accessible to consumers and professionals alike. Consumers will easily capture memories at their devices' best quality by following device manufacturer recommendations and matching the Video Speed Class mark on their device to an SD memory card with the same Video Speed Class mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II memory cards.

The new Video Speed Class maintains the tradition of ensuring guaranteed minimum performance levels as the familiar Speed Class and UHS Speed Class systems do today. Minimum speeds will range from 6MB to 90 MB per second. The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30 capture high-definition and 4K resolution. All speed classes guarantee minimum video recording speeds to ensure smooth video playback, so actual recording performance may be even faster.
"With Video Speed Class, SD device and memory card manufacturers can offer the highest-quality video recording to consumers and professionals that keep pace with the awesome video resolutions not only offered today, but anticipated tomorrow," said Brian Kumagai, president of the SDA. "New products leveraging the capabilities of Video Speed Class will be based on the high storage capacities offered by SDHC and SDXC memory cards."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the world's fastest microSD card. The SanDisk Extreme PRO microSDXC UHS-II card enables action camera, drone and smartphone users to offload huge video files at unprecedented speeds.

"Action cameras are now the fastest-growing segment in digital imaging and drones are becoming increasingly popular, creating an opportunity for people to capture more high-capacity, high-quality 4K Ultra HD content," said Dinesh Bahal, vice president, product marketing, SanDisk. "We designed this card specifically to address consumers' needs for a faster solution when transferring massive files - and now, with nearly 3x the speed of our fastest microSD UHS-I card, this new offering dramatically reduces time spent transferring content."

Lexar, a leading global brand of flash memory products, today introduced the Lexar Professional 2933x and 1400x XQD 2.0 cards, as well as the Lexar Professional Workflow XR2 (XQD 2.0 USB 3.0 reader) for professional videographers, photographers, and enthusiasts. The Professional 2933x XQD 2.0 is the fastest XQD card on the market today, delivering a dramatically enhanced workflow with the quickest capture and transfer performance available.

Designed for use with the latest generation of high-definition camcorders and high-resolution DSLRs, the new XQD 2.0 cards deliver read transfer speeds up to 2933x (440 MB/s) and 1400x (210 MB/s) respectively, enabling an accelerated workflow that allows users to quickly capture and store stunning, high-quality images and 4K video. These new rugged, high-speed cards support both PCI Express Gen 2 and USB 3.0 interfaces.

Lexar, a leading global brand of flash memory products, today announced the 128GB capacity of the Professional 2000x SDXC UHS-II memory card. Available for purchase later this year, the 128GB Lexar Professional 2000x SDXC UHS-II card will be the fastest UHS-II memory card available at this capacity on the market.

Leveraging the Ultra High Speed II, UHS Speed Class 3 (U3) specification, the Lexar Professional 2000x SDXC card quickly captures and transfers extended lengths of 4K, 1080p full-HD, and 3D video, as well as high-quality images. The new 128GB capacity card offers read transfer speeds up to 300MB per second and write speeds up to 260 MB per second. Additionally, the Professional 2000x SDXC UHS-II card includes an SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac system, dramatically accelerating workflow and offering users immediate performance right out of the package.