ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe compact and ultra-light UV310 USB Flash drive. Made using sturdy chip-on-board (COB), unibody (one-piece) construction, the UV310 employs zinc alloy and sandblasted textures to combine an alluring metallic look with a high degree of toughness. It weighs just 4.7g and is available in up to 64GB. Fashionable, sleek, and sophisticated, the UV310 re-affirms the ADATA commitment to producing the finest USB drives.

ADATA utilizes unibody COB construction with the UV310 to ensure a compact but durable product that minimizes weak points thanks to a seamless design. Material-wise, the UV310 consists of zinc alloy, sandblasted to create a textured surface that resists scratches and is immune to fingerprint smudges. The gold color scheme of the UV310 lends it a very elegant look, emphasized by its high resistance to everything from dust to shocks and water exposure. This durability means wherever consumers go, their data remains well protected - far beyond the norms of generic, plasticky USB drives.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe XPG SD700X external SSD. Built tough to IEC IP68 dust and water proofing standards, the drive is also military-grade shockproof. Available in 256GB, 512GB, and 1TB of 3D TLC NAND, the gaming-styled SD700X works in plug n play via USB 3.1 with Windows, Xbox One, PS4, and Android to provide instant access to additional storage. At 440MB/s read and write it is over four times faster than an external HDD, resulting in shorter game load times and smoother gameplay.

The SD700X is based on the ADATA SD700 external SSD, which has won a prestigious iF Design Award. It likewise meets IEC IP68 standards for complete dust-tight protection and withstanding 60 minute immersion in 1.5m-deep water. For gamers on the go or at home, the SD700X offers a rugged but stylish storage option that keeps precious games safe even in the event of spills, dust exposure, or drops, as it also meets US Army MIL-STD-810G 516.6 requirements.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories is proud to share that all DDR4 offerings from its XPG high performance hardware brand have been officially certified by AMD as compatible with the AM4 socket and accompanying processors, namely the recently-launched Ryzen range. XPG memory was validated while installed on MSI motherboards, signaling major cooperation between ADATA and MSI.

With formal AMD approval, customers know they are purchasing a fully compatible product when selecting XPG DDR4 to be used on AMD AM4-based motherboards. As XPG DDR4 has been added to the AMD QVL (qualified vendor list), customers can rely on seamless compatibility without having to worry about POST or other conflict issues.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the SD600 external SSD, which uses high quality 3D TLC NAND to offer 256GB and 512GB variants. The drive reaches speeds of 440MB/s read and 430MB/s write, easily outpacing external HDDs. It weighs a mere 90g for convenient portability, and works driver-free with Windows PC, Xbox One, PS4, and Android. The SD600 is available in all-black and red-black color schemes, and employs impact-resistant materials in its sporty design to support active lifestyles.

ADATA launched the XPG SX950 line of performance segment SSDs, which it unveiled at the 2017 International CES expo. Available in 240 GB, 480 GB, and 960 GB capacities, these drives combine a Silicon Motion made controller with 3D MLC NAND flash memory, to belt out performance of up to 560 MB/s sequential reads, with up to 530 MB/s sequential writes; and up to 90,000 IOPS 4K read/write random access performance. The controller features SLC caching, with which the drives treats a small portion of the MLC NAND user area as SLC NAND, and juggles hot data in and out of this portion, for improved performance. Built in the 7 mm thick 2.5-inch form-factor, the drives take advantage of SATA 6 Gb/s interface. The company is backing these drives with an interesting 6-year product warranty.

ADATA, at its 2017 International CES booth, also unveiled the SD700X external SSD. An improved version of the original SD700 it launched in November 2016, the drives feature a more compact body that retains the military-grade waterproof and shockproof protection mechanisms. It comes in capacities of 256 GB, 512 GB, and 1 TB. Under the hood, the drive features 3D TLC NAND flash memory, and a SIliconMotion controller that takes advantage of USB 3.0 (5 Gbps), with a single cable handling both power and host connectivity. The drive offers sequential transfer speeds of up to 440 MB/s. ADATA is marketing this as a "gaming-grade" product, targeting notebook gamers.

ADATA showed off its SX950 Gaming mid-range SSD. Built in the 7 mm-thick 2.5-inch form-factor, with SATA 6 Gb/s interface, the SX950 comes in capacities of up to 960 GB. It appears to be based on a Phison-made controller, wired to 3D MLC NAND flash memory. It offers sequential transfer speeds of up to 560 MB/s reads, with up to 530 MB/s writes. The drive features SLC caching, in which the controller treats a user-abstract portion of the MLC NAND area as fast SLC, by writing only one bit per cell, and juggling data in and out of this area based on its "heat." The drives are backed by 5-year warranties.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe Ultimate SU900 2.5" SATA 6Gb/s SSD, which signals further expansion in 3D NAND Flash storage. The SU900 delivers high-grade 3D MLC NAND and uses the SMI 2258 controller. Most importantly, it offers up to 2TB capacity, reinforced by performance-boosting SLC Cache Buffer and DRAM Cache. For data integrity, the SU900 offers LDPC error correction, data shaping, wear leveling, and RAID Engine. It reaches 560MB/s read and 525MB/s write, and includes a 2.5mm spacer and 3.5" bracket in the box. ADATA provides a 5-year warranty with the drive.

The time has come for 3D NAND SSDs to realize their higher density potential, and so the SU900 lineup includes a 2TB model. However, consumers can choose 256GB, 512GB, and 1TB variants based on needs and budgets. Flash on the SU900 is high-grade 3D MLC (multi-level cell), ensuring improved reliability, longevity, and performance. The SSD employs an SMI 2258 controller, pushing 560MB/s read, 525MB/s write, and 85K/90K IOPS. Thanks to ADATA sorting and quality assurance, the SU900 has a TBW (total bytes written) of up to 800TB and an MTBF (mean time before failure) of 2,000,000 hours.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launchedthe updated Premier SC660H and Premier SV620H external SSDs. Based on previous designs, the new models are part of the ADATA move to 3D NAND Flash in all new SSDs and in refreshes of existing models. The SC660H and SV620H feature 3D TLC NAND instead of traditional 2D NAND to provide increased reliability, durability, and efficiency. The drives connect to host PCs via USB 3.1 Gen 1, and are presented in two distinct enclosure styles. Thanks to 3D NAND, the updated SSDs are available in 256GB and 512GB as opposed to 240GB and 480GB in the original SC660/SV620. Performance is 440 MB/s read and 430MB/s write in both models.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today unveiled the SD700 durable external hard drive. The SD700 represents the first time 3D NAND SSD has achieved IP68 dust and water proof specifications in addition to military-grade shock proofing, all thanks to a tough protective enclosure and meticulous testing. The SD700 uses USB 3.1 Gen 1 to connect with Windows, Mac OS, and Android devices at up to 440MB/s read/write. In addition to being widely compatible, the SD700 is also very light, weighing just 100g for easy mobility.

The SD700 has been designed and tested to IEC IP68 standards. That means it is completely dust-tight to prevent particulate ingress and can operate normally even after submersion in 1.5m of water for 60 minutes. ADATA has also tested the SD700 to the popular US Army MIL-STD-810G516.6 shock and drop resistance standard, ensuring a high degree of shock proofing. With its multi-layered protective enclosure and obvious lack of moving parts as an SSD, the SD700 offers extremely survivable storage for extreme activities.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today launched the M.2 2280 version of the Ultimate SU800 3D NAND SSD. With higher density, faster performance, and longer lifespan than 2D NAND SSDs, the new SU800 fits on a compact card while still available in 128 GB, 256 GB, 512 GB, and 1 TB and offered at very attractive price points. It supports a DRAM Buffer and SLC Caching mode to boost performance up to 560 MB/s read and 520 MB/s write, with LDPC error correction, Data Shaping, and a RAID Engine to bolster data integrity. For users that want a simple, cable-free, and low energy draw SSD upgrade, the SU800 M.2 2280 has much to offer.

The SU800 M.2 2280 fits on a compact PCB and slots directly into M.2 ports, which are increasingly common on desktop PCs and the standard on notebooks. It uses 3D NAND with an SMI controller and fits up to 1TB. Unlike 2.5" SSDs, it does not require cables and only needs very minimal power, supplied straight from the motherboard. The direct motherboard link also helps reduce latency and increase performance by roughly 10% compared to 2.5" SATA 6Gb/s drives. The SU800 M.2 2280 reaches 560 MB/s read and 520MB/s write. It also lasts longer than 2D NAND drives, with an MTBF (mean time between failures) of 2,000,000 hours versus 1,500,000.

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today announced the launch of several products designed to make USB-C adoption easier. They make the reversible USB standard compatible with connectors such as USB-A and HDMI, as well as legacy plugs like VGA (D-sub). ADATA believes USB-C represents a positive development that benefits customers. The reversible connector is more than easy to plug in - it also marks the arrival of faster data rates and higher quality signal transmission. With new adapters, cables, and hubs, users can connect devices with USB-C to various other devices so that functionality is retained. All cables and adapters use high quality materials to ensure optimized data carrying capabilities.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched theXPG SX8000 SSD, which uses an M.2 form factor loaded with 3D MLC NAND Flash and an SMI 2260controller. The SX8000 meets NVMe 1.2 specifications and connects directly to motherboards via PCI Express 3.0 x4 (PCIe 3x4) to deliver 2.4GB/s read and 1GB/s write, with 100K/140K IOPS. The SX8000 arrives in diverse capacities (128GB, 256GB, 512GB, and 1TB), ensuring a new generation of SSD performance is available to more users. A slightly faster version fitted with an attractive XPG heatsink will release by the end of October, promising an aesthetic bonus for case modding enthusiasts.

The XPG SX8000 connects to desktop and notebook PCs via low profile M.2 2280 and channels data through PCI Express 3.0 x4 (four lane). The low latency and big bandwidth of PCIe enable up to 2.4GB/s read and 1GB/s write - four times the read and twice the write performance of average SATA 6Gb/s SSDs. Random 4K IOPS figures are 100K read and 140K write, also significantly more than SATA-based drives.The SX8000 features full NVMe 1.2 compatibility, powering a large performance boost that means users notice gains in real world scenarios, especially loading times within games that require heavy asset streaming and in professional applications such as graphics and audio rendering.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the i-Memory AI920 Flash drive. Extremely compact and light, the AI920 combines an Apple MFi-certified Lightning connector with a USB 3.1 plug for diverse connectivity. It makes transferring content to and from iOS devices eminently easy and fast, offering support for an extensive range of media and file extensions, subtitles, and Live Photos. The AI920 supports strong encryption and has been designed to resist water and dust for more care-free user mobility. The AI920 is available in 32GB, 64GB, and 128GB capacities, with Gold and Rose Gold schemes. A lanyard is included in the package with every AI920.

While extra-compact and light, the AI920 integrates Lightning and USB 3.1 connectors to increase its versatility and compatibility. The Lightning connector has been stretched to enable easy plug-in even on iOS devices protected by thick covers that would otherwise prevent connectivity using a shorter plug. The AI920 shares a luxurious, sandblasted metal design that measures just 6.9mm in profile and weighs only 3.6g, making it very easy to store and carry.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched XPG FlameDDR4 memory modules. Featuring a sleek heatsink emblazoned with a flame design, XPG Flame DDR4 is available in 288-pin U-DIMM and 260-pin SO-DIMM. This marks the first XPG memory for notebooks, and makes XPG Flame an appealing choice for gamers, overclocking, and competitive benchmarkers on desktops, notebooks, and small form factor (SFF) PCs. XPG Flame uses the most carefully-sorted and assembled boards and chips for assured quality and stability. Customers can choose modules in 4 GB, 8 GB, and 16 GB densities, with speeds up to 3000 MHz on U-DIMM and 2800 MHz on SO-DIMM. All XPG Flame modules support Intel XMP 2.0 (Extreme Memory Profile) specifications and ship with a lifetime ADATA product warranty.

Following the launch of bestselling XPG Z1 DDR4 memory and lucrative XPG Dazzle LED DDR4, XPG Flame brings a highly attractive option for desktop gamers, overclockers, and tuners. With a sleek low profile heatsink, XPG Flame U-DIMM modules use a 10-layer black PCB with 2oz of copper. All of these ensure stable performance and a long module lifespan in every situation, from the most system-stressing games to competitive overclocking and benchmarking. Stock clocks range from 2400 MHz to 3000 MHz, driven by 1.2V to 1.35V. Higher speeds are quite readily possible thanks to the premium chips, circuitry, and PCB materials employed. Intel XMP 2.0 support means users have more ways to access memory overclocking, including directly from the operating system rather than via more complex BIOS settings.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the Ultimate SU800 SATA 6Gb/s 3D NAND solid state drive, part of a complete range of SSD offerings that utilize advanced 3D NAND Flash. At the forefront of SSD innovation and development, ADATA has committed to transitioning to 3D NAND across its entire SSD portfolio, from mainstream consumer offerings to hardened industrial application models designed for the harshest environments.

The Ultimate SU800 is a mid-range model that makes the most of 3D NAND, or stacked Flash, representing a considerable upgrade for existing 2D NAND SSD users and a massive step up for HDD users. With its incorporation of floating gate cell NAND and a high quality SMI controller, the Ultimate SU800 arrives in diverse capacities - 128GB to 1TB. It embodies the 3D NAND generation with higher density, improved performance, and increased reliability when compared to 2D or planar NAND Flash SSDs. ADATA plans to expand the Ultimate series of solid state drives with higher-end SU900 by September.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the Premier SC660 external solid state drive and Premier HC660 external hard drive. The two share a luxurious, sandblasted metal design that measures just 9.6mm in thickness. The grooved enclosure featured in both models is highly durable, resistant to shocks, scratches, and chipping thanks to an electroplated coating.

ADATA continues to offer customers more options for external storage, enabling content mobility with easy sharing, multi-OS compatibility, and enhanced durability. Whether in SSD or hard drive form, the shared design of the SC660 and HC660 makes them highly attractive and practical storage products for users that want a combination of eye-catching style and portability.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today unveiledthe SE730, SC660, and SV620 external SSDs. The three are compatible with Windows, Mac OS, and Android, thus bringing solid state storage expansion and convenience to the majority of notebooks, ultrabooks, desktops, and even media boxes and game consoles.

From the USB Type-C SE730with its IP68 dust and water proofing to the cost-effective SC660 and SV620, each offers at least four times the performance of an external mechanical drive while consuming far less power (excellent for portable device batteries), operating in total silence, and ensuring vastly better shock resistance. The drives are ideal for mobile or stationary scenarios. They use carefully-sorted and certified controllers and memory chips, undergoing rigorous ADATA testing. Likewise, PCB pr! oduction and enclosure assembly meet demanding ADATA standards, backed by a 3-year warranty. The SE730 and SV620 launch today while the SC660 will release in August.

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched the AI910 Lightning Card Reader Plus. Featuring SD and Micro SD slots with support for up to 256GB capacity, the AI910 is a "three-way" device, allowing users to backup, read, and share content across iOS, Android, and Windows. The proprietary ADATA i-Memory app enables easy data management, with support for nearly 40 file formats, Ultra HD 4K video, and files larger than 4GB. It has a Lightning connector (MFi certified) and ships with Micro USB/USB cables to ensure seamless connectivity out of the box. The AI910 is covered by a two-year warranty.

The AI910 carries Apple MFi certification, and has been designed to bridge the gap between platforms. Thanks to the inclusion of USB cables and tested compatibility, it works with iOS, Android, and Windows. Data transfer speeds through the Lightning connector to iOS devices are up to 30MB/s read and 20MB/s write. The three-way connectivity of the AI910 offers users a convenient way to read and write data across the most popular operating systems and devices available, including smartphones, tablets, notebooks, and desktops.

ADATA Technology is announcing the release of four new accessories for today's digital lifestyle. The new products include a 3-way lightning card reader for iOS, Android and Windows; waterproof external SSD; MFi certified lightning flash drive and an ultra-small Type-C flash drive.

"We developed these new accessories for today's digital world," stated Robert Chen, managing director of North America at ADATA. "Users are creating more and more content and looking for better ways to store and share it. We believe the quality and versatility of these devices will propel them to become a staple anywhere mobile storage is needed and/or collaboration between devices is necessary, may that be the classroom, workplace, home or creative space."

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched thePremier SP550 M.2 2280 SATA 6Gb/s solid state drive. As the market presence of slim laptops and ultrabooks continues to grow, M.2 form factor SSDs are increasingly the preferred main storage choice due to limited internal chassis space. This applies to factory installs as well as user upgrades. Loaded with advanced features and technologies, the extremely light Premier SP550 M.2 2280 provides high speed performance alongside superior stability and efficiency to those delivered by mechanical 2.5" drives, resulting in a powerful yet affordable solution.

While the Premier SP550 M.2 2280 measures just 22x80x3.5mm, it is available in up to 480GB and upgrades slim laptops and ultrabooks without compromising performance. Its maximum read/write speeds are 560/510 MB per second, with 4K random read at up to 75K IOPS thanks to a high quality SMI controller and SLC caching technology. The latter allows the Premier SP550 M.2 2280 to operate in simulated SLC (single-level cell) mode for a performance boost. DRAM cache buffer functionality (where the SSD uses system RAM as a temporary, ultra-fast cache) also enhances read/write performance by as much as double that of solid state drives that lack a DRAM cache.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the HD700 and HV620S external hard drives. The two products provide reliable and affordable storage for wide range of users. The HD700 is an entry-level rugged, durable hard drive with IP56 water and dust proofing plus military-grade shock resistance. The HV620S is slimmed-down version of the best-selling ADATA HV620, with a sleek glossy exterior and a profile of just 11.5 mm. Both drives feature a G-Shock sensor and 256-bit AES data encryption, and are Windows and Mac OS compatible.

The HD700 has been designed for users that enjoy activities such as hiking, mountaineering, kayaking, and cycling. In other words, lifestyles that call for storage to capture experiences as they happen while putting demands on storage devices, namely shocks, vibration, as well as exposure to dust and water. The HD700 is IEC IP56-certified, meaning it offers dust proofing against all but the finest particles. The HD700 is also water-proof, able to withstand high pressure jets of water. It meets MIL-STD-810G 516.6 drop test requirements to ensure military-grade impact proofing. The HD700 uses multi-layered protection, with a cushioned interior, hardened plastic enclosure, and a removable shock-canceling silicone cover. The HD710 is available in 1TB and 2TB and uses USB 3.0. Its removable silicone covers will be made available in multiple colors, to be announced at a later time.

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the Premier SP580 SATA 6 Gb/s solid state drive, built for users who want to upgrade their computers with affordable SSDs and gain access to faster speeds and better efficiency compared to traditional HDDs. The Premier SP580 is powered by a Marvell controller and supports SLC caching technology, meaning it can operate in SLC (single-level cell) mode for a tangible performance boost. With LDPC ECC (low density parity check error correcting code), a high TBW (total bytes written) rating, and DEVSLP (device sleep) functionality, the Premier SP580 makes highly durable, power efficient, and affordable SSD upgrades a reality.

Utilizing a Marvell controller, the Premier SP580 offers high read/write speeds up to 560 MB/s 410 MB/s per second. It also features SLC caching for on-demand performance boosts, allowing the Premier SP580 to operate in a simulated SLC mode during intense data loads. The drive supports DEVSLP low power mode to reduce electricity costs and provide longer battery life when installed in portable. The Premier SP580 is available in 120 GB and 240 GB capacities and arrives bundled with a 2.5 mm spacer, making it suitable for diverse installs - from desktop PCs to notebooks and ultrabooks.

ADATA is ready with its flagship XPG Z1 memory module that belts out DDR4-4400 speeds. The modules achieve DDR4-4400 at timings of 17-19-19-39, although its DRAM voltage is not known. The module was demonstrated running at its marketed speeds. It's also interesting to note that the module doesn't use heatsinks or elaborate cooling to run at these speeds, and makes to with a rather thin heatspreader.

ADATA also unveiled its SR1030 SSD targeted at workstation/enterprise builds. The drive ticks on a Seagate (ex-SandForce) SF-3514 processor, wired to 3D MLC NAND flash, and comes in capacities ranging between 128 GB to 1 TB, with sequential read/write performance rated at up to 560 MB/s reads, with up to 530 MB/s writes. You get a lot of SandForce-made features such as DuraWrite (garbage collection enhancement), Shield and RAISE (protection).